14

xLabs Start-up session: What are your users really paying attention to?

Embed Size (px)

Citation preview

1. Joe Hanna 3 successful start ups David Rawlinson PhD Computer Vision & AI Steve Roberts Product & UX Alan Zhang PhD Computer Vision THE TEAM 2. THE SOLUTION Software & webcam SDK US Provisional Application No. 62/006,428 3. HEAD TRACKING 4. Viewers Today: 138 Avg. View Time: 17.4 secs MARKET OPPORTUNITIES User Experience Research Analytics Human Computer Interfaces Gaming Advertising Education & Training Medical Military & Defence 5. FIRST MARKET: UX RESEARCH API Gaming $93 Billion Medical Advertising $101.5 Billion USD Education & Training User Experience Research $40+ Billion USD Human Computer Interfaces Oculus sold for $2B USD 2014 Analytics Advertising Effectiveness Engagement Research Training Interactive Kiosks Pay per View MOOC $56 Billion Specialist Eg. Military, Pilot Early Learning Diagnosis Assistive Learning 6. UX PRODUCT Eye tracking heatmaps SaaS 7. MARKET SIZE Web Design & UX Australia: Companies:~ 5,300 / Professionals:~30,000 / Industry Revenue: $3Bn USA: Companies: ~150,000 / Professionals: ~200,00 / Industry Revenue: ~$24 Bn Advertising Agencies Over 1mil companies globally Over 1.7m global professionals $272 Bn Revenue Market Research Firms AU : Companies: ~3,000 / Professionals: ~20,000 / Industry Revenue: $2Bn USA: Companies: ~35,000 / Professionals: ~ 138,000 / Industry Revenue: $20 Bn Academic Research 120,000,000 Est Global designed active sites 8. EARLY ADOPTER HUGO THE HIPSTER DESIGNER/UX 9. PRICING LANDSCAPE Min: $19,000 pa Avg : $36,000 pa $350 per project $1,900 - $9,900 pa Basic: $49/video Pro: $3,000 - $30,000 pa Panel Recruitment $49- $299 +/month $20 /participant / study Moderated testing software $2,500/pc $12,500 / 25 ppl / Study Basic: $9pm/10 pages/10K visits Pro:$99pm/100 pages/250K visits Hardware: $495 UX software: $1,495 Hardware: $99 SaaS: $99/month Beta more $99 - $290/month $14 - $149/month 1 video 3 videos/week $0 - $200/month 5 second test $39 (6) /$69 (8) /$99 (12) (Feedback participants) $49/video or $249/5 vids Free community based Call for quote (Est $800/250K Ubs) $59/month 10,000 Ub $875/month 300K Ub $14 - $149/month 1 video 3 videos/week $109/Month or $149/survey 3 products avail. Price is ea $99 - $499/month (video) $299 - $2,500/month Quoted per study 10. BUSINESS MODEL Flexible pricing and partnership options: Ongoing or one off: Freemium model Sliding scale monthly subs + once off and enterprise packages Channel partnership: Fixed fee package and revenue share options Targeted to digital agencies, UX providers, Research firms and similar Tiered Subscription White labeled Full control: Commercial SDK license Targeted at online UX, analytics, click tracking etc eg (Google Analytics, usertesting.com, crazy egg) SDK license 11. WANT TO TRY IT OUT? FREE FOR END USERS 12. Thank You