At him! we not only analyse shoppers views, we also detect market trends and predict what the impact will be on the retail industry.

FO

him!’s take on:

Food waste

It’s therefore becoming ever more important to keep up to date with the cause and affect for shoppers and retailers

Recognise the attitudes, behaviours and influences of shoppers which are driving their purchasing

decisions

sales data gives you the WHAT

him! research tells you the WHY

Protect & Grow. Shopper insight will help you identify how to keep your core shopper and

attract new ones

Source: him!

Food wastage and reduction initiatives have made headlines over the last year

Source: him!

British households food waste *

7m tonnes

Only 8% of shoppers say they are not concerned by food

waste. While…

are concerned to A GREAT EXTENT!

*Wrap

Food waste or food loss is food that is discarded, lost or uneaten. It’s a trend which him! have identified as increasing in prevalence and one which is pertinent to the convenience industry

1 in 3

Since October 2015, the law requires shops to charge 5p for all single-use

plastic carrier bags

Will disposable coffee cups be charged too?

Debate currently in progress…

Source: him! Online survey

The UK Government has taken action on environmental concerns

Defra funded, charity WRAP*, is lobbying retailers and manufacturers to cut food waste 20% by 2025.

Is food waste going to be their next challenge?

Fare share

UK food redistribution charity

UK grocers are already taking action

Thousands of tonnes of food left over from stores are now donated to local charities including food banks who transform it into meals for vulnerable people

teamed up 18 years ago

rolled out the programme supplying a

range of chilled food items in September 2015

FareShare FoodCloud

Neighbourly

Social networking apps linking stores to local charities

enable store managers to register the surplus food they have on offer and alert local charities.

Free to use for charities but charges a subscription fee for business partners

Source: him!

Sainsbury’s banks on digital solutions to involve consumers Partnership with Olio and Google

Interactive online tool in partnership with Google, which gives recipe inspiration. Users can input up to nine ingredients and in return they will be presented with recipe inspiration.

Food rescue app and Website

People take pictures of their unwanted food and alert other people to its availability.

Olio food sharing app

Source: him!

In store comms or events are also a good way to highlight initiatives aimed at reducing food waste Retailers give shoppers tips on how to keep their food and promote their initiatives

Southern Central at Tesco millbrook

FTG Holborn Circus store

PCP @ Tesco Waste Less Save More project - Swadlincote

Source: him!

Encouraging people to donate to Neighbourhood food collection. Figures about the meals given to people in need advertised on trolleys

Tips on how to make food last longer #totherescue

Launch of a £1 million scheme to reduce food waste in Swadlincote

Offer misshapen food at a discount!

Asda, Tesco, Sainsbury’s, Wholefoods are already making the most of it

Source: him!

c.3 in 5 shoppers would like their local store to help them reduce food waste But half of shoppers have not seen any effort from their store. Opportunity to stand out!

Have you noticed any effort from you usual store regarding food waste?

Would you like your local store to help you reduce the amount of lost uneaten food?

59%

22% 19%

Yes No Neither yes orno

Source: him! Online survey

4%

9%

10%

31%

52%

Yes other initiatives

Yes recipe suggestions with leftover

Yes imperfect products section

Yes reduced price for products nearthe expiration date

No, I have not seen anything

Shout about your effort to make sure they are visible

Social media is a cost-effective way to spread word of mouth

And abroad…

Italy to change law to make all supermarkets give unsold food to needy March 2016

Intermarche Inglorious Fruit and Veg Campaign

France became the first country to pass a law forbidding grocery stores from destroying or throwing away unsold food.

France Italy

Austria

Initiative in Spar

US

111,620 US shoppers signed a petition aiming Walmart and Wholefoods to sell ugly products. Giant Eagle and Whole Foods recently announced they’ll do so.

Germany

Opening of a flagship store with no packaging and zero-waste ethos in Berlin, only reusable containers.

Source: him!

Thoughts from him!

92% of shoppers claim to be concerned by food waste

How to reduce food waste? Show consumers your effort and engage them: This is what we do, this is what you should do

Incentivise shoppers • Offer advice on how to reduce food waste and ultimately save money (potential saving for an average family

£700*) • Tips on storage, labelling and recipes to make sure shoppers get the best out of their food • Reduce the price of items near the expiration date, create a dedicated ‘hot deals corner’ in store • Loyalty rewards for shoppers buying items on the actual expiration date (could drive meal for tonight mission) • Offer misshapen food at a discount: wonky vegetables, biscuits etc • Encourage purchase of soups/prepared meals at the deli or salad bar made with imperfect products

Making sure your efforts are visible • In store comms encouraging shopping little and often rather than a main shop • Chalkboard with community effort, speech from store manager communicating about this behaviour change • Share pictures on social media: a cost-effective, quick and easy way of increasing word of mouth about your

initiatives • Create a dedicated section on your website • Team up with redistribution organisations across the UK to ensure your surplus food goes to the people who

need it most

Source: him! *Source: Wrap

The him! convenience research solution

DEPTH FREQUENCY

Our annual face-to-face survey of 20,000 shoppers is the most

comprehensive survey of shoppers in high street, neighbourhood and

forecourt convenience stores throughout the UK

Alongside our annual survey we conduct 1,000 interviews every month with shoppers

online to deliver the best barometer of UK shoppers across all grocery channels to

understand where else they shop and to identify the risk

Source: him!

DEPTH: The convenience tracking programme (CTP)

What?

How?

When?

20,000 Convenience store shopper interviews

Face to face across 25+ convenience fascia in the UK

Captured annually in stores between February - April

Retailer sample TBC

Who? Shoppers in store capturing all missions and all demographics

Where? In large, small, high street, rural, neighbourhood and transient

locations

FREQUENCY: The Omnichannel Barometer

What?

How?

When?

12,000 grocery shopper interviews across convenience supermarkets,

discounters & online

Online data capture using one of the UK’s largest panel providers

Captured every month delivering on going tracking information

Retailer sample TBC

Who? Nationally representative samples of UK adults (+18)

Why? To understand where else shoppers are shopping and

what trends are driving this to help identify the risk and opportunities across total grocery

It’s not just about the shoppers…

..we also speak to the retailers too

As part of our annual shopper survey, when we are in the stores we will interview store owner, manager and staff too to get an insight into what it’s like to run and work in a

convenience store

If you understand shoppers AND RETAILERS this will help you unlock great implementation and communication strategies

Source: him!

At him! we can support you in various ways through using our insight and expertise to help you delivery your channel strategy and grow your key customers. Our team is your team, so contact us now for more information on how we can help yours

Internal workshops

Retailer workshops

Insight for field sales

Input into trade press

Input into trade shows

Key customer meetings

Internal team meetings

Range reviews

00845 072 766 www.him.uk.com @thoughtsfromhim