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Generating Actionable Insight from Social Media
Russ Booth – Social Media Specialist
#LeadTheConversation
PCS
Who we are…
PCS and InterSystems
The partnership…
Social Knowledge
Generating Actionable Insight…
Social Knowledge
#LeadTheConversation
“Social media is pure text, so that means we need to understand every word, phrase and conversation
because that is vital to getting true insights. It’s not enough to know when, how many and how often people are talking, you need to understand what
they’re saying”
Social Knowledge
Generating Actionable Insight…
Social Knowledge
Generating Actionable Insight…
Social Knowledge
Nespresso…
Social Knowledge
Nespresso…
Social Knowledge
What this means…
• Do Nespresso need to invest in A-list celebrities to promote their products?
• Opportunity for Nespresso to launch an informed social media campaign to engage with these customers
• Should Nespresso reconsider how it positions its product?
Social Knowledge
Budweiser…
Social Knowledge
Budweiser…
Social Knowledge
What this means…
• The advert was a huge success
• Puppy and Horse could also be utilised in future campaigns, not just across TV advertising
• The negative conversations around the Sochi decision died down quickly, suggesting an immediate reaction was not required and could of made things worse
Social Knowledge
Nedbank…
Social Knowledge
Nedbank…
Social Knowledge
What this means…
• Despite the Nedbank Cup and its latest advert driving positivity and conversations around Nedbank…
• There is a cause for concern regarding Nedbank’s core operations due to the negativity surrounding their accounts
• Should inform them to launch a campaign to negate such negativity and re-engage with such customers
Big Data
The link with social media…
Infographic via Go Grid, 2013
Big Data
Volume…
• 72% of all internet users are now active on social media
• 1.4 billion Facebook users worldwide
• 70 billion pieces of content shared on Facebook each month
• 3,000 pictures uploaded to Flickr on average each month
• 190 million tweets per day
Big Data
Variety…
Image via Teckconn, 2012
Big Data
Velocity…
Big Data
Velocity…
Big Data
Velocity…
Social Knowledge and Big Data
How we are different…
• Start performing analysis on big data in just 7 clicks
• InterSystems technology enables us to truly understand the Language on social media in real-time
• Providing us with Actionable Insight from social media big data
• Therefore providing business value from big data by using such insight to produce positive outcomes
Contact
How to reach us...
www.pcs-publishing.comwww.socialknowledge.co.uk
+44 (0)1902 374757
[email protected]@socialknowledge.co.uk
@PCSltd1@Social_Know
PCS InterSystems Account Manager: Chris NortonInterSystems France: Tristan Debove / Robert Bira
See PCS and InterSystems on stand…
