Data Day - Escuchando la red

Escuchando la red: Cómo el Big Data está ayudando a las empresas de Telecomunicaciones

Xavier Prud’HommeLuis de la Torre Álvarez

3© 2015 Pivotal Software, Inc. All rights reserved.

Software is Eating the World


People Are LivingThrough Applications

Businesses Can DominateMarkets with Applications

• - Do Banking

• - Buy a House

- Share Kids Pics

• - Read Editorials

- - Order Dinner

- - Meet Your Wife

- - Diagnose Illnesses

- - Talk to Mom


How Pivotal Accelerates Value Creation

70% of data generated by

customers

80% of data being stored

3% being prepared for

analysis

0.5% being analyzed

<0.5% being operationalized

First Movers

Smart Enterprises

~20X $2.9B

~30X$41B

~7X $290B~20X $120B

Average Enterprises

SOLVE THE BIG DATA UTILITY GAP

6© 2015 Pivotal Software, Inc. All rights reserved.pivotal.io

© 2015 Pivotal Software, Inc. All rights reservedDevelopment & Enablement with Pivotal Labs

Your industry is already being disrupted

Why Become Agile?


TRANSFORMATION

ModernProduct

Development Help customers

learn by doing it for and with them

Big DataModern, open,

highly parallelizedplatform

Cloud Native PlatformModern, open, highly automatedcloud platform

Pivotal’s answer to the new disrupting business models


BIG DATA IMPACT IN THE TELECOMMUNICATION INDUSTRY


Current status of the Telecom Industry

VS HIGHER capabilitiesLOWER cost

Respond FASTER to consumer trends in usage

Many initiatives focus on delivery content faster, cheaper and better to any device.

HETNET roll-out with focused approach to content delivery.


EnforcementandReportingPoints

SGSN GGSN DPI

Client

ContentDeliveryNetwork(CDN)EnforcementandReportingPoints

SubscriberProfileRepository

(SPR)

PCRF

CaptivePortal

OSS ProvisioningSystem

SGW TDF PGW

Client

VO

OCSIMS

P-CSCF

3rd partyAM/SDP

ePDG

Gy

SOAPRx

Gx

Gxx

Sh

Sd

WLAN

NodeB

eNode B

MGCF

I/S-CSCFAS

SBC

HSS

MRFC

Gx

RNC

Sy

Gy

MRF MGW

Client

Many steps, lots of complexity

NO BUILT-IN VISIBILITY

Service Delivery

Access andCore Networks

Charging Control


Where is the subscriber in all of this?

Location Terminal or Device info

Voice and Data Plan Usage

Charging and Billing

DATA SILOS – REPOSITORIES (Support Systems)

Enjoying sightseeing

Just got this new phoneWow! This new app is amazing!

WHAT?! How did I spend all this money?!


Co-existence of network-centric and user-centric Data Architectures.

USER CENTRIC NETWORK CENTRIC

Track performance

Monitor reliability and service-wide quality

Preserve a cost-effective operation

Focus on end-user experience

Track changes in usage behavior

Designed for dialogue


Building a user-centric Data Architecture(Planning ahead of needs)

Virtualization Layer

Flexible Data

Ingestion Data replication Layer

Optimization of Query Plans for Structured or Unstructured Data

Complete toolset for Data Analysis

(MADLib, SQL-on-Hadoop)

Visualization Layer


Feeding a user-centric Data Architecture(Think BIG, Start SMALL)

Flexible Data

Ingestion

Signaling Monitoring

External WebServices

Deep Packet Inspection

Charging Control

Operational Records

Billing Records


Storing and using our data feed(Creating a cost-effective toolset)

Flexible Data

Ingestion

Pivotal HDData Node

1

HDFS

Pivotal HDData Node

#

Pivotal HDData Node

3

Pivotal HDData Node

4

Pivotal HD – NameNode

Pivotal HD – Standby NameNode

Pivotal HDData Node

N

Query plan optimization

Dynamic pipelining

Multi-Parallel processing

Data Management with Partitioned tables

Polymorphic storage

Block replication

Pivotal HDB (SQL-on-Hadoop)


Results(Your goal)

Visualization Layer

EnterpriseCustomer

Customized tracking on usage on corporate devices.

Predictive actions for recurrent congestion or service failure.

Pro-active communications for service offerings.

To create a Cost-effective relationship managementTo build a Beyond-standard communication framework.


Results(Your goal)

Visualization Layer

IndividualCustomer

Individual usage tracking on all devices

Predictive insights into top data-mongering applications and security-risk alerts.

Pro-active suggestions for service offerings based on voice/data plan quota exhaustion, etc.

To surpass your customer´s expectation for account management.To build a brand-new dialogue framework.


Results(Your goal)

Visualization Layer

InternalCustomer

Tracking of sales campaigns on specific regions

Predictive insights into top data-mongering applications.

Pro-active alerts for device behavior and access network performance.

To react quickly.To generate relevant insights for Marketing, Sales and Product Development teams.


Q&A

Data & Analytics

Data Day - Escuchando la red