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Creative + Analytics Webinar

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Page 1: Creative + Analytics Webinar

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Autumn Rose Director of Analytics

Joey Tackett Managing Director,

Creative

@joeytackett@aarose

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Visuals & Content + Analytics=Increased Results

(and less stress for you)

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Designers

How to use analytics to inform your design

Project Managers

How to meld analytics andcreative together in your

workflow

Strategists

How to identify key performance indicators (KPIs) & build a smart

strategy

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Use more than one metric to measure progress.

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Brand Attributes Modern, Engaging, Clean, Authentic, Empowering

Tagline Safe Waters, Safe Whales

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All site content and functionality should map to your organizational objectives.

(and everyone needs to agree)

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One primary action. One secondary action.

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go.forumone.com/creativeplus [email protected]

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@joeytackett @aarose