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Competitor Analysis and its
importance in 2016
Jeremy Spiller
January 2016
White Hat Media2
#whmweb
3
If you know the enemy and know
yourself, you need not fear the
result of 100 battlesSun Tzu
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Why do it?
It’s been 21 years
Image source; Digiresults
There’s much to consider
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The stakes are high
Why aren’t more businesses doing it?
The elephant in the room
Data Insight Action
Quantitative
Hybrid; quantitative and qualitative
Qualitative
Plan it properly
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Select one to three
competitorsAdd indirect
Create chart
Action
7 key areas to keep an eye on
What do you think? Their websites
What do you think?
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Review their sites carefully
Messaging
Content
Navigation
Features
Calls to Action (CTAs)
Key-
phrase 1
Key-
phrase 2
Key-
phrase 3
Key-
phrase 4
Key-
phrase 5
Positions, then why?
CompetitorsYou
Search
www.sitecheckerapp.com
As of Nov 6, 2015
Organic Keyword Count (Approx.)
Organic Keyword Count (Approx.)
SEMrush's estimate of the number of words for which you rank in the top 20 results.
As of Nov 10, 2015
Inbound Links
Moz External Links
Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).
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Rank, strategy, search volume, traffic, url and more
Paid
Top 3 Most Engaging Cross-Channel Posts
Social
Content
Yes, sign up to their stuff
You will not be judged
‘Net Results Newsletter’
‘6 Online Community Tips You Should Steal Today’
‘How to Build an All-Star Social Media Team’
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Recruitment
What are the dangers?
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Lack of clarity
It’s ongoing
Not knowing what’s out there
Thinking they’re all the same
No action
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Some of the tools we use
40
Key takeaways
Do it
Then continue to do it
Identify
Decide what to monitor
Plan
Use the right tools
Gather insights
Take action
