Casino game fb research

Casino Gamers ON FACEBOOK


Casino Gamers on Facebook

Casino gamers are people who play casino games on Facebook or use Facebook login to connect to their mobile casino games.

Casino games on Facebook are games that can be found in casinos but played for only entertainment purposes and simulate gambling. Some examples of casino games

include poker and slot machines.

There are currently 55.9M users who play casino games actively on Facebook every month.

Source: Facebook internal data based on reported and inferred global user data, May 2014



Casino genre is the second most popular and the highest monetizing game genre on Facebook

Casino gamers are highly engaged and have the second highest percentage of payers of players among other genres


Casino genre’s average revenue per user

(ARPU) is

2.83X of the most popular genre on Facebook

Proposed avatars of different “gamers”Casino Gamers on Facebook


Casino gamers are very active on Facebook

57%of casino gamers

are male

71%monthly active casino gamers logged on to

Facebook 6 out of 7 days, on average, each week

43%of casino gamers

are female



>5545-5435-4425-34< 24

32%

12% 11%

27%

18%

Age Age Age Age Age


68% of players are over 25. Casino

gamers on Facebook have the highest average age

compared to other genres,at 35 years old


One out of every four casino

game players is over 45


30%from APAC

27%from EMEA32%

from North America


Location of Casino Gamers

The top 10 markets with the highest number of players make up 62% of all casino gamers on Facebook


Top 10 Countries by number of Casino Gamers on Facebook Canvas

United States

India

Indonesia

Turkey

United Kingdom

Brazil

Canada

Italy

Malaysia

Philippines

80%of casino gamers do not speak

English as their primary language

Casino gamers speak diverse native languages such as

Spanish, Turkish and French



united states canada indonesia argentina australia

*Source: Facebook internal data based on inferred and reported data, March 2014 Source: Facebook internal data based on reported and inferred global user data, May 2014

14.9M 1.6M 3.6M 1.2M 0.9M

183M 19M 69M 23M 12M

Top 5 Grossing Markets on Facebook Canvas

Monthly Active Casino Gamers on Facebook

*Facebook Monthly Active Users


Source: Facebook internal data based on reported and inferred global user data, May 2014*Mobile includes tablets and mobile devices

21%Web only

16%Mobile only

63%Web & Mobile

65%Computer

53%Android

17%iPhone/iPod

8%iPad

15%Feature Phones

63% log on to Facebook on both web and mobile.*One out of every four casino gamers are only active on desktop

Access Method

Interface Usage


Top 10 Grossing Casino Games on Facebook Canvas

DoubleDown Casino Slots 1st

Slotomania Slot Machines

2ndTexas Holdem Poker

3rdHigh 5 Casino Real Slots

4thBINGO Blitz 5th

DoubleU Casino 6th House of Fun - Slots

7thHeart of Vegas 8th

Jackpot Party Casino Slots 9th

Games by GSN 10th





14%also play

adventure gameson Facebook

29%also play

simulation gameson Facebook

15%also play

hidden object gameson Facebook

27%also play

strategy gameson Facebook

11%also play

action gameson Facebook


Many casino gamers are parents and enjoy shopping online

21%casino gamers on Facebook in EMEA

shop online

42%of gamers in North America are active credit card users

On Facebook

>4.6Mlike Walmart

>2.8Mlike Target

>2Mlike Macy’s and Kohl’s (>1.6M)


One out of every five casino gamer is a parent. An older demographic could mean this genre has players with higher purchasing power to other genres. 14% of casino gamers are active credit card users and 12% of them are homeowners

Casino gamers on Facebook like the most brand pages as compared to gamers of other genres who tend to like more entertainment-related pages


Gamers from North America are huge fans of country music and enjoy music from Blake Shelton (1.2M), Jason Aldean (1.2M), and George Straits (1.2M)

EMEA casino gamers prefer R&B artists like Rihanna (700K) on Facebook

Rock music is popular in APAC, slank (400K), Last child (400K), Seperman is Dead (280K) and Ungu (250K) are popular rock bands amongst APAC casino gamers on Facebook

On Facebook

700Klike Rihanna

1.2Mlike George Straits



Three takeaways to target casino gamers

The casino genre is the highest monetizing game genre on Facebook, and as the second most

popular game genre, continues to have immense potential

The casino genre has the oldest audience demographic out of all the other game

genres on Facebook, with one out of five casino gamers being a parent

On Facebook, casino gamers are more brand-conscious – they like the highest number of brand

pages as compared to gamers of other genres, who in contrast, like more entertainment-related pages



united kingdom italy turkey france malaysia

*Source: Facebook internal data based on inferred and reported data, March 2014 Source: Facebook internal data based on reported and inferred global user data, May 2014

1.7M 1.5M 1.8M 1.1M 1.4M

34M 25M 35M 28M 15M

Other Grossing Markets on Facebook Canvas

Monthly Active Casino Gamers on Facebook

*Facebook Monthly Active Users

Data & Analytics

Casino game fb research