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In a world of big data, many organizations are struggling to understand how they can exploit this asset. In this presentation we share our framework for creating a Data Fluent organization. Building data fluency requires both individual skills in understanding and communicating data as well as a culture, processes, and tools for using your data.
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Zach Gemignani, Founder & CEO, Juice Analytics
Building aDATA FLUENT ORGANIZATION
Day after day, day after day,
We stuck, nor breath nor motion;
As idle as a painted ship
Upon a painted ocean.
!
Water, water, every where,
And all the boards did shrink;
Water, water, every where,
Nor any drop to drink.
!
— The Rime of the Ancient Mariner, Samuel Coleridge
Has big data failed to meet expectations?Gartner Hype Cycle
Forbes, 2/14/14
Big Data
We need to refine data into products and decisions that drive your organization forward
http://www.flickr.com/photos/rocor/6398436515
Lots of problems, lots of solutions
Spreadsheet proliferation
Lack of BI adoption
Ivory-tower analytics
Stuck data warehouse projects
Many, disparate data sources
Inaccessible reporting
Lack of management support for data projects
Data scientists
Dashboards
Data visualization and storytelling
Big Data Technologies
ROI-justification of data projects
Self-service BI
Master Data Management
Cross-trained analysts
What does it take for an organization to be able to unlock the value in their data? What skills, culture, processes, and technologies are required?
https://www.flickr.com/photos/kebabette/229919555/
Data fluency: the ability to use the language of data to fluidly exchange and explore ideas within your organization
Data fluency
The focus of data fluency
People & skills
Communication
LeadershipTechnology
More data
Tools
Data Fluency Framework
Data product authoring
Data fluent culture
Data ecosystem
Data Consumers Data Producers
Individual
Organization
Data literate consumers
Data Literate Consumers
Language of data
Critical consumer
How to find insights
Data sources
Fantasy Football
25 million football fans transformed into sophisticated data consumers
Data Producers
Message & audience
Data visualization
Data storytelling
Form, aesthetics
User actions
Rising standards for data viz
Leaders set expectations
Shared language
Well-understood key metrics
Data Fluent Culture
Apple App Ecosystem
App Store
iOS SDK
App Store sales and reviews
iOS device users
Developer rules & tools
Data Ecosystem
Development toolsStandards and training
Feedback and improvement
Discoverability and sharing
An environment that supports fluid movement and sharing of ideas through data
Data users
Data Fluency FrameworkData Consumers Data Producers
Individual
Organization
Ability to understand and draw meaning
from data products
Skills to create effective data
products
Ecosystem for building and sharing data
products
Foundation for common
interpretation of data
products
So you’ve got Big Data…
You have all the data and technology you need
Data is only as good as the people using it
Shared understanding and communication is the missing link
Healthcare, advertising & media, marketing
A decade of working with businesses who wonder: “How can I get more value from my data?”
Web dashboards
Visualizations
Analytical tools