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Analytics Tools & Tips
Bristol Digital Analytics Meet-up
6:00 Intro`s: who`s in the room (10mins)
6:10 Tools & Tips presentation (35mins)
6:45 Q & A / Drinks (30+mins)
Schedule
Pls answer… Name: Phil Pearce Occupation: Senior Web Analyst Years in Analytics: 1yr (Padawan) 2yrs (Knight) 3yrs+ (Jedi Master) Expectations: I want to learn about… Fun fact: I`m a twin
Who`s in the room?
750 GA
questions answered
Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)
AdWords Clients & implementations – lots!
1. GA top reports from last week
2. Yandex metrica - free mouse tracker & form tracker
3. Google Consumer surveys - free qualitative research tool
4. WordStream Grader - free PPC analyser & [n]/10 grade
5. Narrative science quill - free "data as a story report"
6. Sitebeam Nibbler - free 5 page SEO sanity check
7. Adwords tool for getting click refunds - free excel template
8. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
9. GoogleSheets GA plugin - using comparison reports examples
10.GA realtime app - free iOS & Android app
11.GA Dashboard library templates - one click to enable
Agenda
Tools examples
5 page sanity check…
http://nibbler.silktide.com/en_US/reports/www.truedigital.co.uk
http://thinkeyetracking.com/tag/sunsilk/
Heatmaps..
Free session recording & heatmaps!
(1000 sessions per day)
FREE
Worthy mention…
feng-gui.com
Try it yourself “feng-gui.com”
example…
Includes
“wasted spend
report”
PPC grader
Try it yourself “Wordstream PPC grader”
From last week
(Top 10 GA
reports)
• bit.ly/ga-report-list
• open in notpad - and replace GA account number
slideshare.net/phildpearce/top-10-google-analytics-tips-to-save-you-money
Dashboard library
Search for “Small Business Owner” in dashboard library…
Dashboard library
Search for “Small Business Owner” in dashboard library…
Google Sheets – automatic reporting
(updates every hour)
http://bit.ly/ga-api-example
GA real time on your phone…
New – iOS
tinyurl.com/ga-apple
Android
tinyurl.com/ga-android
Click Fraud Tool – I built (using 3rd party call data & mathematics)
This equates to: • 39% of Spend
over 60 refunded • 3% over 18month
log duration.
Equates to: Download template here: Bit.ly/clickrefundtemplate
Auto campaigns (Free version of SpeedPPC that I built)
http://bit.ly/ad-mutation-tool (MS access)
Plugins for Wordpress
New GTM interface [auto-config file] https://www.dropbox.com/s/hk1qja1fdupzykk/WORDPRESS%20TEMPLATE%20-%20NEW%20interface.json?dl=0
Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain\\.com” with YOURDOMAIN before import.
FREE
Session based: Dynamic values ->
Hit based: Dynamic values ->
<- Session based: Static goal values
Lead Scoring
Note: currency not supported using this method :(
Abandon Revenue
Questions
Thankyou & Answers
Conversion
Date for your Diary in 2weeks time...
Conversion
5. Google Tag Manager (implementation tricks)
1. Analytics Processes (REAN, LEAN, WAMM)
4. Audit Templates to save you time (SEO, PPC, Analytics, GTM)
2. Free tools (YandexMetrica, Quill, Google Surveys)
3. Dashboards And stuff learned at
MeasureCamp
