Top 5 Ways to Annoy Your Survey Respondents

–  and How to Avoid Doing Them –  

SM

SM

Lucas Baker

SM

Introduction

Hi “Johnny?” My name is Bob!

Not taking that survey!

Susie  

Bob  

Screened out again? Don’t they know I’m a male, age 26-34, from Utah,

that owns an iPhone?

Screened out again?  Susie  

Joe  

Bob  

I didn’t know it’d take 45 days to get my reward code.

Susie  

Joe  

John  

Bob  

Why is this company sending me so many surveys?!

Susie  

Joe  

John  

Anne  

Bob  

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I thought opted out meant opted out!

Susie  

Joe  

John  

Anne  

Frank  Bob  

Top 5 Ways to NOT Annoy Your Survey Respondents

1. 

2. 

3. 

4. 

5. 

Personalize Interactions

Target Intelligently

Automate Rewards

Control Contact Frequency

Respect Opt Outs

PERSONALIZE INTERACTIONS

Status Quo

PERSONALIZE INTERACTIONS

Best Practice

PERSONALIZE INTERACTIONS

Status Quo

PERSONALIZE INTERACTIONS

Best Practice

PERSONALIZE INTERACTIONS

Best Practice

Top 5 Ways to NOT Annoy Your Survey Respondents

1. 

2. 

3. 

4. 

5. 

Personalize Interactions

Target Intelligently

Automate Rewards

Control Contact Frequency

Respect Opt Outs

TARGET INTELLIGENTLY

Status Quo

TARGET INTELLIGENTLY

Best Practice

Top 5 Ways to NOT Annoy Your Survey Respondents

1. 

2. 

3. 

4. 

5. 

Personalize Interactions

Target Intelligently

Automate Rewards

Control Contact Frequency

Respect Opt Outs

AUTOMATE REWARDS

Status Quo

AUTOMATE REWARDS

Best Practice

Top 5 Ways to NOT Annoy Your Survey Respondents

1. 

2. 

3. 

4. 

5. 

Personalize Interactions

Target Intelligently

Automate Rewards

Control Contact Frequency

Respect Opt Outs

CONTROL CONTACT FREQUENCY

Status Quo

CONTROL CONTACT FREQUENCY

Best Practice

Top 5 Ways to NOT Annoy Your Survey Respondents

1. 

2. 

3. 

4. 

5. 

Personalize Interactions

Target Intelligently

Automate Rewards

Control Contact Frequency

Respect Opt Outs

RESPECT OPT OUTS

Status Quo

RESPECT OPT OUTS

Status Quo

RESPECT OPT OUTS

Status Quo

RESPECT OPT OUTS

Status Quo

RESPECT OPT OUTS

Best Practice

Top 5 Ways to NOT Annoy Your Survey Respondents

1. 

2. 

3. 

4. 

5. 

Personalize Interactions

Target Intelligently

Automate Rewards

Control Contact Frequency

Respect Opt Outs

Target Audience can pull in respondents from the entire org into one location.

Develop rich profiles for each respondent over time.

Control opt outs globally.

Control contact frequency.

Easily search for the right respondents.

Automate rewards.

Integrate with other systems.

SM

Success Stories

“The beauty of this program is we can effectively

engage our customers.”

-Robin Carew

160 75,000 25-30% SURVEY

AUTHORS SURVEY INVITATIONS

EACH QUARTER RESPONSE

RATE

Autodesk has a very complex

enterprise need. With so many survey

authors, strict contact frequency

rules and opt out requirements, they

needed a platform to manage all of

their surveying needs.

“Qualtrics tracks the number of times that our respondents

have been contacted so I’m able to avoid over-surveying and

determine which demographics to target. Biomet3i is now

smarter about doing research.”

- Leanne Ballard

1 2 to 3 15% PERSON

RESEARCH TEAM HOURS SAVED

EACH WEEK RESPONSE

RATE INCREASE

Biomet3i relies on a constant stream

of data to train their sales team,

comply with FDA requirements,

and fuel product development.