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Alicescheerer
A story aboutSLOW in media
Graduate in information engineering & management
Product Chronologies,
Trend Analytics and Corporate Blogging
AliceScheerer.de
2 of 28A story about SLOW in the media 22.10.14
Different meanings of
SLOW► Originally: slog-going► Transport: non-hazardous, calm► Behavior: carefully, cautiously► Slow Food: enjoyable, sustainable► Blogs & other media: sound, well researched,
with background information► Movie: Long settings, little or no narration
3 of 28A story about SLOW in the media 22.10.14
1983/1987 - The Discovery of
Slowness► Sten Nadolny added a
fictitious slowness to the biography of Sir John Franklin,
► At the beginning it was considered as handicap
► Ultimately insistence and thoroughness led to success ► In Germany title of
manager seminars about deceleration
4 of 28A story about SLOW in the media 22.10.14
1986 – Slow Food instead of Fast Food
Source: Wikimedia Commons
► Origin of today's understanding of 'slow' is the 'Slow Food® Organization'
► It grew in 1986 out of the protest against the opening of the first McDonald's subsidiary in Italy, at the Spanish Steps in Rome
5 of 28A story about SLOW in the media 22.10.14
Slow Food®-Protest: A partial success
Source: Wikimedia Commons
► The restaurant was opened on 20.03.1986. ► However, at an unattractive place.
6 of 28A story about SLOW in the media 22.10.14
1996 - Slow Food® and its
media► Between 1996 and 2006,
'Slow Food ®' issued a magazine called Slow
► Since 2004, slow food is issued, at first only in Italian
► The number of national expenditure varied over the years
► Reports about winemakers, farmers, traditional working fishermen, farmers and shepherds
7 of 28A story about SLOW in the media 22.10.14
1990 – Association for the
Delay of Time ► Founded in 1990 by
Professor Peter Heintel (Klagenfurt)
► Calls on the reflective use of time
► wants to give daily living aids by lectures and in media
Memebers should "commit themselfes to stop and invite to think where blind activism and andparticular interest produce false solutions."
Source: zeitverein.com
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1999: Cittaslow / Slow City► Founded in Orvieto by
the mayors of some of Slow Food® cities
► Germany: Vereinigung der lebenswerten Städte (cittaslow.info)
► 2001: Hersbruck is the first german Cittaslow
►
► Representatives of 'Slow Food®' are members of the coordination committee
9 of 28A story about SLOW in the media 22.10.14
2000: Slow Travel► 2000: First website
with the title 'Slow Travel 'published
(slowtrav.com)► To travel delightful
instead of 'hopping'► 2009:
Slow Travel Manifesto► ► Slow travel guides by
Bradt
10 of 28A story about SLOW in the media 22.10.14
2001: ‚Ganbaranai!‘ 'Don‘t go for it!'
► Slogan by the prefecture of Iwate as reaction on ‚Ganbare! Got for it!‘
► Slow Life Manifesto► Slow Education: less
attention to academic achievement“ [..] enjoy arts, hobbies, and sports
► 2002: Foundation of Japan for Sustainability
(japanfs.org)
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2002: First ‚Slow Life City‘ in Japan
► After a month of testing 'slow life', Kakegawa declares itself a ‚Slow Life City‘
► 2003: After Kakegawa as a pioneer, the ‚Coalition of Slow Life Cities‘ formed in Japan
► The Slow Life Cities don't belong to Cittaslow
Kakegawa Slow Life BusBildquelle: Wikimedia Commons
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Slow Life in Japan und and its media
► Ku:nel: Eat and Sleep► Slowliving► Arne (selfpublished)► Natural Lifestyle
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2002 / 2004: Slow Design► Slow Design is a kind of
Design Thinking► Caroly Strauss establishes
Slow Design Lab► 2003: Alastair Fuad-Luke
uses the term in his EcoDesign Handbook
► 2006: Slow+Design conference and manifest by the Slow Food Organisation
►
► 2008: Fuad-Luke and Strauss announce the Slow Design Principles.
Faultier als Maskottchen, Symbolbild
14 of 28A story about SLOW in the media 22.10.14
2004: In praise of slow –
Carl Honoré► Book: ‚In praise of
slow: How A Worldwide Movement Is Challenging the Cult of Speed‘
► The german title does not reflect the worldwide movement but sounds like a guidebook.
► Honorés Spark: his own child
► Fan: Arianna Huffington
15 of 28A story about SLOW in the media 22.10.14
2005: Slow Life and
its Media► 2005: LandLust
(Landwirtschaftsverlag GmbH )
► Intended as an agricultural magazine, used as a city escape
► Sands for an original, but contemporary lifestyle
► 2012: LandLust still a top-seller
16 of 28A story about SLOW in the media 22.10.14
2013: LandLust and its clones
► In 2012 the LandLust (CountryPleasure) magazine sold more than a million issues, more than the popular political magazine ‚Der Spiegel‘.
► The steadily increasing sales since 2005 called numerous imitators into action.
► According to meedia.de, an end to this trend is not in sight.
► 2013: LandLust organizes travel for readers ans issues the regional travel magazine HimmelBlau.
17 of 28A story about SLOW in the media 22.10.14
2009: Slow Life and
its media► 2009: ‚Slow Magazine‘
in Australia► Lifestyle without
fashion ► Tips for sustainable
construction, excursions, home stories
► ‚For those who think life is too fast‘
► 2013: Circulation is steadily increasing.
18 of 28A story about SLOW in the media 22.10.14
2007: Slow Retail► Management
consultancy by Alexander von Keyserlingk (Duesseldorf)
► Bloggs at blog.slowretail.de
► Aims to slow down the process of retail
► 2013: First SlowRetail-Seminar
19 of 28A story about SLOW in the media 22.10.14
2006 / 2013: Slow Blogging Manifesto► 2006: Todd Sieling, Software Product
Designer, publishes the Slow Blogging Manifesto in his ‚slow blog‘
► The New York Times reported on the manifesto at 23.11.2008.
► To date, this manifesto is mentioned again and again and manifestos with the same name aris, z.B. in TOTS100, a parenting blog in the UK.
20 of 28A story about SLOW in the media 22.10.14
2009: Slow Media► 2009 the term 'slow media'
emerged for the first time on the web
► One of the first mentions was at the ‚Driftless Center for Slow Media‘ in Wisconsin, a second-hand bookshop.
► 02.01.2010: The 'Slow Media Manifesto' gets written in Bonn and Stockdorf.
21 of 28Eine Geschichte vom SLOW in den Medien22.10.14
2009: Slow-TV in Norwegen
► Sometimes on TV after midnight in Germana, but a hit in Norway: Trips by train and boat in real-time
► Meanwhile, there are also theme-based all-day programs, eg about wool
► „Through courageous transmitters, spectators come to rest and relax.“
► Thomas Hellum 2014 at the Media Convention in Berlin
22 of 28A story about SLOW in the media 22.10.14
2011: Slow CinemaSlow cinema is a genre of art cinema film-making that emphasizes long takes, and is often minimalist, observational, and with little or no narrative. It is sometimes called "contemplative cinema".
► Since 2011, the term 'slow cinema' for movies with long takes and little to no narration is used.
Quelle: Wikipedia
23 of 28A story about SLOW in the media 22.10.14
2013: Slow the Film ► Slow Cinema► Long takes► No Narration► Pieces of wisdom by
Thich Nhat Hanh► Shot in Stuttgart City
Forest► Only animals as
performers•
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2013: Slow the Film ► Premiere am 23. Mai
2013 in Stuttgart► Regisseur: Sascha Seifert ► Produzentin: Nicole
Ackermann / Mouna► Sustainability
Marketing / Social Media: Johannes Brehme
► Im Web unter:slowthefilm.com
25 of 28A story about SLOW in the media 22.10.14
About Alice Scheerer
► Product Chronologies
► Trend analytics and corporate blogging
► Read more about tradition and downshifting at SlowLifelab.de
► Professional & Blogger topics: AliceScheerer.de
► Contact: alice.scheerer@ alicescheerer.de
► Twitter:@dasBogenfenster
22. Okt 2014
26 of 28A story about SLOW in the media 22.10.14
Table of figures•Page 3: © Alice Scheerer
•Page 4: by Adrian Pingstone in June 2007 (Selbst fotografiert) [Public domain], via Wikimedia Commons vom Wikimedia Commons http://commons.wikimedia.org/wiki/File%3ASpanish.steps.arp.jpg
•Page 5: by User:Mattes (own picture) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons from Wikimedia Commons http://commons.wikimedia.org/wiki/File%3AMcDonald's_restaurant_-_Piazza_di_Spagna%2C_ground_floor.jpgThis was the first McDonald's restaurant in Italy (opened 1986-03-20)
•Page 6: © Alice Scheerer
•Page 7: Photo courtesy of the Verein zur Verzögerung der Zeit.
•Page 8: Source: http://commons.wikimedia.org/wiki/File:20010705-85_Hersbrucker_Altstadt_vom_Michelsberg.jpg
•Page 9: Photo courtesy of n Bradt Travel Guides http://www.bradtguides.com/
•Page 10: Photo courtesy of Kyodo Photo
•Page 11: By Tawashi2006 [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-SA-2.1-jp (http://creativecommons.org/licenses/by-sa/2.1/jp/deed.en)], via Wikimedia Commons from Wikimedia Commons http://commons.wikimedia.org/wiki/File%3AKakegawa_Slow-Life_Bus.jpg
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Table of figures
•Page 12: Source http://imomus.livejournal.com/344314.html
•Page 13: by Fannywackle (Eigenes Werk) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons vom Wikimedia Commons http://commons.wikimedia.org/wiki/File%3ASloths.jpg
•Page 14: © Alice Scheerer
•Page 15: © Alice Scheerer
•Page 18: by Wolfgang Sauber (Eigenes Werk) [GFDL (http://www.gnu.org/copyleft/fdl.html) oder CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
•Seite 20: Photo courtesy of „Forgotten Works Warehouse - Driftless Centre for Slow Media“.
•Page 21: © Alice Scheerer
•Page 24: Press fotos © „Slow the film“
28 of 28A story about SLOW in the media 22.10.14
Creative Commons CC-BY-SA
► A story about slow in media by Alice Scheerer is licensed under a Creative Commons Attribution - Share Alike 3.0 unported license.
► This means you may use the content or parts of it, as long as you quote correctly and pass the result under the same conditions.
► The rights to the images used are unaffected. They are listed in the list of figures.
► Permissions beyond the scope of this license can be obtained at http://alicescheerer.de