Social Media - My Story and Your Story

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Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.


  • 1. SOCIAL MEDIA MY STORY AND YOUR STORY Presented by Sivakumar.S CEO of iSource

2. My Story and Social Media My Entrepreneurial Dream My Dads Failure as Businessman Investment is the Culprit Crazy Dotcom Times and Dotcom biz burst 3. Birth of My Source as iSource Single person company into web and SEO biz Lead Generation Biz using Social Media Marketing Full Fledged BPO/KPO 5 Offices in India and 2 in US. 300+ people 5$ Million turnover Company 4. Bootstrapping Advantage Shared office No Money Used Interns Not even basic Telecom Infrastructure Social media to the rescue 5. What is Social Media 6. Social Media Types Social Networks - Services that allow you to connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn. Bookmarking Sites - Services that allow you to save, organize and manage links to various websites and resources around the internet. Most allow you to tag your links to make them easy to search and share. The most popular are Delicious and StumbleUpon. Social News - Services that allow people to post various news items or links to outside articles and then allows its users tovote on the items. The voting is the core social aspect as the items that get the most votes are displayed the most prominently. The community decides which news items get seen by more people. The most popular are Digg and Reddit. 7. Social Media Types Media Sharing - Services that allow you to upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube and Flickr. Microblogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter. Blog Comments and Forums - Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are MANY popular blogs and forums. 8. Social Media Security Concerns 9. Raise Awareness for ALS. 10. The Hindu Situations Vacant Dead 11. 39% of hiring managers and HR professionals use social media sites to research job candidates 43% have found something that cause them NOT to hire that candidate. Inappropriate photos or info (50%) Drinking or drugs (48%) Poor communication skills (30%) Discriminatory comments (28%) Lied about qualications (24%) Social Media is a Recruiters Best Friend 12. Social Media is a Recruiters Best Friend 19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate Conveyed a professional image (57%) Show s/he was well-rounded (50%) Great communication skills (43%) Great references given by other (38%) 13. Student Entrepreneurship Mark Zuckerberg Michael Dell Bill Gates Larry Page and Sergey Brin- ?????? Shuld I mention? Steve Wozniak - Apple Bo Peabody Tripod Marc Andreessen Netscape Faisal I. Farooqui Nishanth Chandran - Chennai Phanindra Sama Aswin Ramesh 16 yrs old starter Chennai 14. Entrepreneurship @ College 15. Google Adsense Make Money 16. Social Media for Business A Business Angle: Social Listening Software Radian6 Social Conversation Software - Twitter Social Marketing Software - HubSpot Social Analytics Software Google Analytics Social Influencer Software - Klout 17. Making Career out of Social Media Using Social Media for Good Ask for recommendations Dont be afraid to connect & network with potential businesses, professionals and industry leaders Follow on Facebook Use Twitter lists Create a G+ circle Search hashtags, LinkedIn Groups Showcase hobbies, awards, special projects, causes you support Dont hesitate to let your personality shine through 18. Social Media Lead Harvesting 19. Web Analytics Specialist (e.g., Google Analytics, Omniture, Webtrends, Alexa, comScore), Adobe 20. SEO (Search Engine Optimization) Specialist 21. Social Media Strategist/Manager Based on company or department goals, defines a high level plan for social media engagement ex: thought leadership Who executes social media for a product, topic or channel (ex: social media portion of a campaign) deals with platforms that handle video and audio files and streaming 22. Social Intelligence Professional studies and reports on what is happening with your social channels, content and audience (ex: sentiment of audience) 23. Blogger writes blog posts, might be a percentage of another job such as product marketing manager 24. Social Media Events Manager the person who social media at physical events and organizes on line social media events (ex: Twitter chat) 25. Social Media Policy Manager typically large companies, defines and enforces social media policy 26. Community Manager/Moderator responsible for the health of a community branded or public where health means good discussions and questions getting answered makes sure users are following the rules (ex: no fowl language) and helps users with questions about the functionality of the forum, often out tasked because this should be a 24 x 7 job 27. Content Strategist/Manager this position can exist outside of social media and sets a plan for content such as voice and matching content to the buying cycle often a former journalist, produces content based on the plan, might also be a blogger 28. Beware Keep in Mind... The internet is written in ink Social media moves fast, and you dont want to become the next Buzzfeed sensation Be prepared to stand behind anything & everything you publish online Words used arent the only thing that matters; spelling and grammar are important, too, as do photos you post 29. Crazy Social Media Job Titles 1. Social Talent Optimisation Strategist 2. Social Solutionist 3. Social Media Profit Mechanic .4. Dynamic Social Innovator 5. Social Media Rockstar 6. Community Wizard 7. Executive Social Media Architect 8. Social Media Engager 9. Social Inventor 10. Community Management Pro 30. 11. Superior Social Tactician 12. Social Mediaholic 13. Digital Achiever 14. Social Visionary 15. Community Director 16. Social Mercenary 17. Specialist Chat Marketer 18. Social Wrecking Ball 19. Social Media Wing-man 20. Community Operator 31. 21. Social Media Composer 22. Social Performer 23. Digital Marketing Constructor 24. Social Marketing Guru 25. Epic Social Manager 26. Social Media Assassin 27. Digital Engineer 28. Social Media Overlord 29. Digital Demigod 30. Social Media Ninja 31. Digital Marketing Magician 32. Brand Warrior 33. The Social Media Badass 32. 34. Social Media Vixen 35. Social Sensei 36. Chief Thinker 37. Chief People Herder 38. Social Alchemist 39. Head of Interactions 40. Chatter Monkey 41. Community Data Guerrilla 42. Social Media Swami 43. Public Happy Maker 44. Brand Champion 45. Conversation Manager 46. Social Media Czar 47. Tweeter 48. Youth Marketing Manager 49. Social Media Maven 50. Thoughtsmith 51. Social Marketing Originator