1. e-commerce 20141 GFK Enter.2014

2. 2 : , GFK, Enter, : , , Consumer Barometer, Hermes, Data Insight, yandex.ru, mail.ru.1. 2. 3.E-commerce 4. 3. ( ) 312%10,7%22528036395125181201120122013 . . 26,5%34%10%9,99111,42512,554~13,89,1139,9711,132~12,22011201220132014 . .non-food food 4. ( ) 49,80610,93411,9301. 20121. 20131. 2014 . .11,5%9,1% e-commerce 30% 2014 . 700. . 5. e-commerce 5e-commerce (2013), % e-commerce 2012-2016 (CAGR), %5%10%15%20%25%30%35%40%0%2%4%6%8%10%12%264 $52 $12 $17 $193 $ e-commerce 2013. ( $) e- commerce . 6. 6 (1. 2014 1. 2013) 5 . (7,7%) 1 70,7. 35 . 50% , 60%, 70%, 80% 7. 74%9%11%14%14%19%29%+20,3 . .13,6 . .10,1 . .10 . .7,5 . .6,2 . .3. . 1. 2014 1. 2013+9,5%+4,5%+2,4%+6,2%+11,8%+8,1%+6,8%+19,0%+13,0%+24,0%+24,0%+23,0%+19,0%+32,0%+ 8. 8182,5. market.yandex.rutorg.mail.ru60% (30% ) 2014 2014 . 67652796 15995. 18 000 000 . ( -). - 80% 9. 938%14%10%7%4%3%24% e-commerce 2013 ( non-food)$1 847$1 789$1 251$828 - 82$75$99$119$ 10. C 1046%33%11%8%2% 69%14%5%10%2% 2013 11. 10 11 40 000 , 5% 90% .Ulmart.ruSvyaznoy.ru + Enter.ruOtto GroupWildberriesCitilink.ruExist.ruOzon.ruLamoda.ruKupivip GroupMvideo.ru 12. e-commerce1261,29496,733136,689~1852011201220132014+41%+58%. .+35%51,46867,9291.1.2.2. 13. e-commerce1311%12%13%1. 20132. 20131. 2014 e-commerce . . 14. e-commerce1416%35%7%22%3%17% e-commerce . % 18,8%3,2%18,4%33,4%-12,5%39,0%16,5% 1 . 2014 15. e-commerce, 155,251110,8109,41716,811,311,311,911,933,834,81. 20131. 2014 +21,23,55,56,66,99,712,16,16,519,918,852,2491. 20131. 2014-3,3%-1,7%-5,9%-1,4%0,1%0%2,7%-21,2%80,9%20,5%45%25,5%9,9%9,4% 2014 +