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One thing retail, hospitality and leisure brands have in common is an ongoing need to recruit high quality, customer-facing people. It can make all the difference when building a loyal customer base. We recently held an event that looks at how different brands face different challenges, but from Primark to Pizza Express, they all compete to recruit and retain those elusive, high-calibre employees. Research and segmentation of your people can give you insights into which brand and recruitment messages will make your ideal employee sit up and take notice and more importantly, take action. This presentation looks at: • Generation Y and Z - a new way to communicate • Where to find the people you want to attract • Which are the most effective channels • What messages will grab their attention
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