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Learning how to 'Dress Well' and Invest wisely in clothing pieces because you are a 'Walking Business Card' for your business!
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Why Your ‘Image’ is Your
BusinessLinda Ferguson Designs
First Impressions
In the first 30 seconds people
make at least 12 assumptions
about you based on what
they see; and it can be very
difficult to change that first
impression even after
numerous meetings.Linda Ferguson Designs
First ImpressionsOn those few precious seconds we are judged on
appearance intelligence
competencyeducational level
personality achievements
level of success worldliness
sense of humour social heritage
savoir faire
Linda Ferguson Designs
Your ImageYou could be the
smartest person in the room, but if your image is at odds with what you
are saying, your credibility will be
seriously diminished.
The bottom line?
Your image is talking for you - before
you even open your mouth!
Linda Ferguson Designs
Image Building Blocks
Your image can position you for the success you
desire professionally and personally.
Just Ask Yourself?
1. What image do I project to others?
2. How do I want to be perceived?
Linda Ferguson Designs
Dressing with Purpose
When you dress with a purpose, you know what colours make your skin
come to life, you wear the correct fitted garment for your body type along with coordinated accessories.
You now have created an overall ‘VIBE’ that simply
radiates from you and that is very powerful and
magnetic!
Linda Ferguson Designs
Personal Brand
Linda Ferguson Designs
Every woman has a unique life situation, personality and purpose
- which impacts how she will be perceived and how she perceives
herself.What is yours?
Your Personal Brand hinges on establishing a reputation for yourself, showcasing what
differentiates you from other women.
It says: this woman has her act together!
Personal Brand
Linda Ferguson Designs
Developing a strong Personal Brand
takes
effort, focus and deep soul
searching.
Play to your strengths because those
qualities will come naturally to you.
Just start by building a strong
foundation for your Personal Brand
and build on your qualities of
Authenticity, Credibility, Expertise
and Reputation!
One Chance!
You only get ONE chance to make a Killer first impression!
Linda Ferguson Designs
Dressing WellThe key thing to Dressing
Well for success early on in
your career - is looking like
you’ve already achieved
success.
1. Appearance
2. Smile
3. Energy
4. Body LanguageLinda Ferguson Designs
What’s Your STYLE?
Dressing appropriately
is very important in first
impressions.
Appropriate dress
shows that you respect
your business and your
customers.
Linda Ferguson Designs
What’s Your STYLE? If you look successful
and confident, then
others will have more
confidence in you as well.
When you are dressed
properly, there is also
nothing to distract others
from your message.
Linda Ferguson Designs
Authentic Style
An integral, personal style that allows you to attract
love, claims your power,
balances your energy and reveals who you truly are -
by choosing the colours,
clothing and objects
that best express your True Authentic Self!
Linda Ferguson Designs
True Style
Linda Ferguson Designs
True Style is ageless and
timeless and absolutely
authentic.
Style is knowing who you are,
embracing your unique body
type and dressing in ways that
look and feel good on you.
Your clothing is just another
way of expressing yourself to
the world.
Q A ABohemian
You are a true bohemian. You love wearing loose-flowing, romantic tops, skirts, and dresses. You tend toward looking
casual, yet pretty. Most of your clothes can go from day to night. You look like you just walked off the beach, no matter
what time it is, because you have a relaxed, easy vibe about you.
Your colour palette includes white, off-white, and more white, earth tones, brown, with some beach colours like turquoise
and coral.
1 BPreppy
You love to wear your polo shirts. You pair them with crisp pants or shorts, depending on the weather and the activity. You
are likely to be seen in shorts at the country club during the day and pants at the evening barbecue. The cable knit sweater
is the cornerstone of your wardrobe.
Your colour palette is navy blue, kelly green, and pink — all paired with crisp white, if not one another. Your wardrobe is
also filled with bold prints, such as plaid, madras, and argyle, for when you’re in the mood to be noticed. The prep look is
totally “old school” yet multigenerational and current.
2 CSurfer Chic
Your No. 1 priority is how big the waves are. You don’t care what’s going on in the real world. Your world is the beach. Your
outfit of choice is a bikini and rash guard, with sheepskin boots (of course). Your colour palette is red, yellow, and blue —
all paired with sand or off-white. The bright colours are reminiscent of all the beautiful foliage in Hawaii. Plus, they let other
surfers know you’re coming when you catch the big wave!
3 DFashionista
You’re the ultimate fashionista! You love the big city. You adore your uniform of all black with stiletto boots, stiletto pumps,
or stiletto sandals. You love to dress up, be in all the latest trends, and wear all designer names. You know which pieces to
spend your money on and how to make the whole look appear expensive. You never miss an issue of Vogue, Elle, or
Harper’s Bazaar. Your colour palette is black and more black, paired with the colour of the moment, which is, of course,
“the New Black.”
4 EClassic
You have an easy way about dressing and are always put together and chic. You stick very close to the basics. You can
buy your clothes at Gap or on Madison Avenue, or a combination — after all, a classic is a classic. Your wardrobe consists
of white button-down shirts, jeans and slacks, the perfect black blazer, the perfect little black dress, and a fabulous trench
coat or two. You also have a drawer full of beautiful scarves and a closet full of gorgeous purses.
Your colour palette is denim, white, and black, with splashes of colour here and there in the form of an accessory such as a
scarf or purse. Clothing is basically neutral in colour. The ultimate example of a classic is, of course, Jackie O.
5F
Suburbanite
You have a casual lifestyle outside the big city. You spend most of your time taking care of everyone else, but you manage
to squeeze in an exercise/yoga class, a trip to the gym, or a run outside when you can. A cute, well-fitting sweat suit is your
‘Go-to Outfit’ first thing in the morning, and it generally carries you through all the day’s activities. If an evening activity is on
the agenda, a quick change to slacks or jeans and a sweater or nice T-shirt does the trick. Your colour palette consists of
darker colours like navy, grey, and black. These colours are flattering and slimming and don’t show stains or wear and tear
from all your daily activity.
Fashion Style Quiz
Linda Ferguson Designs
Fashion Style Quiz #1
Question #1
You are most comfortable in ...
A. Long, flowing dresses
B. Cable-knit sweaters
C. A bikini
D. The latest trend
E. A white button-down shirt
and jeans
F. A fitted sweat suit
Linda Ferguson Designs
Fashion Style Quiz #2
Linda Ferguson Designs
Question #2
When not working, you feel most like yourself ...A. In a romantic vacation spot
B. On the golf course or tennis court at the country club
C. On a beach
D. In a big city
E. At home hosting an intimate dinner party
F. In your SUV with the children
Fashion Style Quiz #3
Question #3
Your accessory of choice is...
A. An armful of gold bangles
B. A strand or two of pearls
C. A rash guard
D. The new “it” bag
E. Big, round, black “Jackie
O” sunglasses
F. A diaper bag
Linda Ferguson Designs
Fashion Style Quiz #4
Question #4
You perfect everyday shoes are ...A. Flip-flopsB. LoafersC. BarefootD. StilettosE. FlatsF. Runners
Linda Ferguson Designs
Fashion Style Quiz #5
Question #5
You tend to wear ...
A. Mostly whiteB. Lots of navy blueC. Bright coloursD. Head-to-toe blackE. Anything neutralF. Dark colours
Linda Ferguson Designs
The Bohemian
Linda Ferguson Designs
Mostly A’s: The Bohemian
You love wearing loose-flowing, romantic tops, skirts, and dresses.
You tend toward looking casual, yet pretty.
Most of your clothes can go from day to night.
You look like you just walked off the beach, no matter what time it is, because you have a relaxed, easy vibe about you.
Your colour palette includes white, off-white, and more white, earth tones, brown, and some beach colours like turquoise and coral.
The Preppy
Linda Ferguson Designs
Mostly B’s: The Preppy
You love to wear your polo shirts, pants and shorts.
The cable knit sweater is the cornerstone of your wardrobe.
Your colour palette is navy blue, kelly green, and pink — all paired with crisp white, if not one another.
Your wardrobe is also filled with bold prints, such as plaid, madras, and argyle, for when you’re in the mood to be noticed.
The prep look is totally “old school” yet multigenerational and current as well.
The Surfer ChicTheSurfer Chic
Linda Ferguson Designs
Mostly C’s: The Surfer Chic
Your world is the beach.
Your outfit of choice is a bikini and rash
guard, with sheepskin boots (of course).
Your colour palette is red, yellow, and
blue — all paired with sand or off-white.
The bright colours are reminiscent of all
the beautiful foliage in Hawaii.
Plus, they let other surfers know you’re
coming when you catch the big wave!
The Fashionista
Linda Ferguson Designs
Mostly D’s: The Fashionista
You’re the ultimate Fashionista!
You love the big city.
You adore your uniform of all black with stiletto boots, stiletto pumps, or stiletto sandals.
You love to dress up, be in all the latest trends, and wear all designer names.
You know which pieces to spend your money on and how to make the whole look appear expensive.
You never miss an issue of Vogue, Elle, or Harper’s Bazaar.
Your colour palette is black and more black, paired with the colour of the moment, which is, of course, “the New Black.”
The Classic
Linda Ferguson Designs
Mostly E’s: The Classic
You have an easy way about dressing and are always put together and chic.
Your wardrobe consists of white button-down shirts, jeans and slacks, the perfect black blazer, the perfect little black dress, and a fabulous trench coat.
You also have a drawer full of beautiful scarves and a closet full of gorgeous purses.
Your colour palette is denim, white, and black, with splashes of colour in the form of an accessory such as a scarf or purse.
Clothing is basically neutral in colour.
The ultimate example of a classic is,Jackie O.
The Suburbanite
Linda Ferguson Designs
Mostly F’s: The Suburbanite
Your casual lifestyle is spent time taking care of everyone else, but you manage to squeeze in a yoga class, or a trip to the gym.
A cute, well-fitting sweat suit is your ‘Go-to
Outfit’ first thing in the morning, and it
generally carries you through all the day’s
activities.
If an evening activity is on the agenda, a quick
change into slacks or jeans and a sweater or T-
shirt works for you.
Your colour palette consists of darker colours
like navy, grey, and black.
Personal Style
Linda Ferguson Designs
If you are all over the map, it means
that you don’t currently dress in any
particular style.
How do you picture yourself and see
your life, rather than what it currently
may be?
You don’t want to have too many
styles going on at the same time.
Rather than attempting to develop
different styles for different occasions,
work on finding ways to use your
Personal Style as a common thread in
any outfit you put together.
Dress Codes
* UBS, the Swiss Investment Bank,
issued a Guidance in 2011 talking about
the colour of female employees'
underwear, the best perfume to wear
and the length of employees' toenails
("to extend the life of their stockings").
The Guidance was 44 pages long.
Men were told how to tie a tie, and to
get their hair cut once a month.
Linda Ferguson Designs
Work Wardrobe
Strategies for a winning ‘Work Wardrobe’ is to perfect
the Art of presenting a Powerful, Polished,
Professional Presence the First Time & Every Time. Women who possess a Professional Presence,
exude confidence and are seen as strategic, assertive
and intelligent.
Linda Ferguson Designs
Professional Image
Your image is an asset which
can effectively position you
for the success you desire.
You need to successfully manage your
Professional Image, in the same way that you
manage your finances.
Linda Ferguson Designs
Investment DressingYour Work Wardrobe
is an Investment in
YOU.
So make wise
investments in
clothing pieces that
are quality conscious,
attractive, pulled together and
stylish.Linda Ferguson Designs
Appearance
Your appearance is your
expression to others about who
you are and what you stand for.
The way you look reflects your self image, attitude, confidence and state of mind.
A strong, purposeful presence is the hallmark of an effective image.
Linda Ferguson Designs
Looking Good
When you look good - you naturally feel more confident.
You tend to radiate an aura of effortless positive energy which becomes contagious and magnetic.
Others will be drawn to you and respond with the same positive energy that you yourself project.
Linda Ferguson Designs
8 Image Enhancers
1. Scarves
2. Colours
3. Perfect fitting pair of Jeans
4. Invest in a flattering Hair cut
5. Cardigans - cashmere
6. Experiment with a new make-
up application
7. Standing erect makes you look
poised, slimmer and taller
8. Foundation Garments
Linda Ferguson Designs
7 Professional Tips
Tip #1
Invest in
GoodQuality Clothing
Linda Ferguson Designs
7 Professional Tips
Tip #2
Your image not only includes
your clothing, but also your
grooming, poise, posture and non
verbal cues.
Linda Ferguson Designs
7 Professional Tips
Tip #3
You are a ‘Walking Business Card’ for
you business.So make sure that
you are in sync with your Personal Brand and your Company’s
Brand.
Linda Ferguson Designs
7 Professional Tips
Tip #4
Colours convey their own ‘energy’
so you need to know how to use
them effectively in all business situations.
Linda Ferguson Designs
7 Professional Tips
Tip #5
Dump the FRUMP!Take the time to get
dressed appropriately each and every day.
Be consistent with your image and think about
what it communicates to others.
Linda Ferguson Designs
7 Professional TipsTip #6
Express your own
unique ‘Personal
Style’ while still
maintaining a
distinct
Professional
profile.Linda Ferguson Designs
7 Professional Tips
Tip #7
Command attention when you walk into a room, by dressing to achieve an effective
Professional Presence!
Invest in yourself FIRST!
Linda Ferguson Designs
Aung San Suu Kyi
Linda Ferguson Designs
Always
remember
that your
image is a
‘Walking
Business Card’
communicatin
g who you are,
as a
professional!
Thank YOU!Linda Ferguson Designs