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Venetia A FlowersVenetia A Flowers
Field Marketing ProfessionalField Marketing Professional1991-20111991-2011
I bring I bring
the Steak & the Sizzle!the Steak & the Sizzle!
Experience You Can TrustExperience You Can Trust
Over 20 years experience Over 20 years experience
- Planning- Planning
- Managing- Managing
- Executing - Executing
- Presenting- Presenting
Special events, Promotions and Product launches for Fortune 500 Special events, Promotions and Product launches for Fortune 500 companies across the U.S.companies across the U.S.
Ex-Award WinnerEx-Award WinnerEvent Marketer Magazine 2006Event Marketer Magazine 2006
2006 Best Retailtainment 2006 Best Retailtainment Event Event
Ex Award WinnerEx Award Winner
CCampaign: Bistro Blends ampaign: Bistro Blends In-Store Events & Chef BattlesIn-Store Events & Chef Battles
Brand: Sargento CheeseBrand: Sargento Cheese
Agency: Innova MarketingAgency: Innova Marketing
Sargento was after “food adventurers ”, consumers who like to experiment with their recipes.
To persuade them to try its Bistro Blends line of cheeses Sargento decided on an approach that would
give those adventurers a chance to taste the goods see them being prepared and fire questions at
culinary experts.
“The campaign was just what we needed in terms of
showing people what Bistro Blends is—that it’s not just
another shredded cheese ” says Barbara Gannon
Sargento’s VP-Corporate and Marketing
communications.
In 164 stores, professional chefs engaged consumers
by fielding questions handing out samples and sharing
recipes.
To move consumers from sampling to consideration to
purchase Sargento pulled together the ingredients for
the recipes being prepared by the chefs—making it
easy for shoppers to grab everything they needed for
their home cookin’.
The grocery store activity was complemented by a The grocery store activity was complemented by a Bistro Blends Battle! a live cooking competition in Bistro Blends Battle! a live cooking competition in malls in five markets. malls in five markets.
The events gave families a chance to show off The events gave families a chance to show off their own recipes incorporating Bistro Blends. their own recipes incorporating Bistro Blends.
“ “We felt that it could [generate] viral marketing We felt that it could [generate] viral marketing and that people would tell each other about the and that people would tell each other about the smell of the food and the taste and that it would smell of the food and the taste and that it would give it an extra boost ” Gannon says.give it an extra boost ” Gannon says.
In stores that hosted chef demos Sargento In stores that hosted chef demos Sargento recorded a 232 percent sales increase during the recorded a 232 percent sales increase during the support weeks compared with the six-week support weeks compared with the six-week average. average.
Office Max Office Max Worlds Largest Rubberband BallWorlds Largest Rubberband Ball
Minneapolis public relations agency Maccabee Minneapolis public relations agency Maccabee
Group, Inc. and experiential marketing agency Group, Inc. and experiential marketing agency
Innova Marketing jointly won a national 2007 Innova Marketing jointly won a national 2007
RACie Retail Marketing Award for their client, RACie Retail Marketing Award for their client,
Office Max. Office Max.
Maccabee Group and Innova’s "World's Largest Maccabee Group and Innova’s "World's Largest
Rubberband Ball" PR campaign for OfficeMax Rubberband Ball" PR campaign for OfficeMax
won the first-place Gold RACie Award in the won the first-place Gold RACie Award in the
"Innovation/New Media" category from the "Innovation/New Media" category from the
Retail Advertising and Marketing Association. Retail Advertising and Marketing Association.
The Award honored the introduction of OfficeMax’s "World’s Largest Rubberband Ball," a PR The Award honored the introduction of OfficeMax’s "World’s Largest Rubberband Ball," a PR
campaign which involved the unveiling in Chicago of a 4,594 pound, 18 foot circumference ball made campaign which involved the unveiling in Chicago of a 4,594 pound, 18 foot circumference ball made
of 175,000 rubber bands -- breaking the Guinness World Record. of 175,000 rubber bands -- breaking the Guinness World Record.
2010 Nintendo Wii Fit Tour2010 Nintendo Wii Fit Tour
Wii Experience Mall TourWii Experience Mall Tour
Cingular Mobile Rap Jam TourCingular Mobile Rap Jam Tour
AT&T/Cingular TourAT&T/Cingular Tour
2005 Billboard Music Awards2005 Billboard Music AwardsLas VegasLas Vegas
Starbuck’s Chill PatrolStarbuck’s Chill Patrol
Starbuck’s Cheer PatrolStarbuck’s Cheer Patrol
Echrich Sausage Chicago TourEchrich Sausage Chicago Tour
Mentos Wal-Mart TourMentos Wal-Mart Tour
Kellogg’s New Beginnings – Murray’s Sugar Free Cookies Kellogg’s New Beginnings – Murray’s Sugar Free Cookies Dan Active - Activia Dan Active - Activia
Coke Zero – Fresca – Mountain DewCoke Zero – Fresca – Mountain Dew
Whole Meals Dog Food – AXE Body SprayWhole Meals Dog Food – AXE Body Spray
Helluvagood Sour Cream Dip – GapHelluvagood Sour Cream Dip – Gap
Tab Energy TourTab Energy Tour
Top 10 Reasons You Should Hire MeTop 10 Reasons You Should Hire Me
10. I have the experience and professionalism you are looking for.10. I have the experience and professionalism you are looking for. 9. I am an experienced world traveler & road warrior.9. I am an experienced world traveler & road warrior. 8. If I say I’m going to do something, I can guarantee I’m going to get it 8. If I say I’m going to do something, I can guarantee I’m going to get it
done done (or die trying).(or die trying).
7. I learn fast and retain myriad technical details.7. I learn fast and retain myriad technical details. 6. I’m comfortable with all types of technology from gaming to software.6. I’m comfortable with all types of technology from gaming to software. 5. I am a people person who has spent the last 20 years “On Stage”.5. I am a people person who has spent the last 20 years “On Stage”. 4. I’m not afraid to get dirty.4. I’m not afraid to get dirty. 3. I’m super organized.3. I’m super organized. 2. I always have a smile on my face and a dance in my step.2. I always have a smile on my face and a dance in my step.
And the #1 Reason You Should Hire Me…And the #1 Reason You Should Hire Me…
I make people I make people WANTWANT your product!your product!
Organizing infinite details and Organizing infinite details and
executing them to success - executing them to success -
from the first phone call to the final bow.from the first phone call to the final bow.
Venetia A. FlowersVenetia A. Flowers210.865.1345 BB210.865.1345 BB
[email protected][email protected]
http://http://www.linkedin.com/in/venetiaflowerswww.linkedin.com/in/venetiaflowers http://facebook.com/venetiaflowershttp://facebook.com/venetiaflowers
