Unlocking LinkedIn: Finding Your Dream Job or Client

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Unlocking LinkedIn:
Finding Your Dream Job
or Client

Michael McCallister

Michael McCallister, STC-Wisconsin September 2014

Ask: Everyone have a LinkedIn Profile?Independents vs Employees?Know about STC-related groups?

Who am I?

Senior Document Architect, PKWARE

Books about openSUSE Linux and WordPress

Blog: Notes from the Metaverse (metaverse.wordpress com)

Michael McCallister, STC-Wisconsin September 2014

Reminder: We're hiring an Android developer!

Michael McCallister, STC-Wisconsin September 2014

Unofficial title: Social Media for Writers.Chapter 6: LinkedIn! Cover creating a central homebase on the web w/WordPress. Connecting to Twitter, LinkedIn, Facebook, Google+ and several other things. Good for anyone who wants to be published (or already is)

Ask questions any time!

Michael McCallister, STC-Wisconsin September 2014

Running through a lot of material, but slow me down if necessary.

What Were Covering

Making Your Profile Shine

Demonstrating Authority by Contributing Content

Searching for Your Dream Job/Client

Michael McCallister, STC-Wisconsin September 2014

Might be able to do an hour on each of these, but will push on.

Origins of LinkedIn

How do you break through the Old Boys Network? Understand the connections people make in the business world!

300+ million profiles (April 2014)

More than 3 million companies represented (August 2014)

LinkedIn: Two Key Numbers

Michael McCallister, STC-Wisconsin September 2014

Making a Shiny Profile

Michael McCallister, STC-Wisconsin September 2014

All Star Profile

More than just a resume

Michael McCallister, STC-Wisconsin September 2014

Components of an All Star Profile

Photo

Headline

Background Summary

Job History

Projects

Portfolio

Recommendations

Michael McCallister, STC-Wisconsin September 2014

Publications

Education / Coursework

Skills/Endorsements

Portfolio

Honors & Awards

Certifications

Volunteer Experience

Show my profile. Discuss everything here.

Make it Easy to Find You

Michael McCallister, STC-Wisconsin September 2014

Add a screenshot of someone's not-personalized URL.

Add my personalized URL

Company Pages

Recommend for Independents / Consultants

If you're full time, but available for freelance assignments

Michael McCallister, STC-Wisconsin September 2014

Company Page:
Required Components

Company Name

Company Description

Company Type

Company Size

Website URL

Main Company Industry

Company Operating Status

Michael McCallister, STC-Wisconsin September 2014

Contributing Content

Michael McCallister, STC-Wisconsin September 2014

Contributing Content: Groups, Publishing and Updates

Michael McCallister, STC-Wisconsin September 2014

Participating in Groups

Michael McCallister, STC-Wisconsin September 2014

Demonstrate your knowledge and authority

Get more visits to your profile

LinkedIn says contributing to groups leads to 4x the profile visits

Targeting Groups

Michael McCallister, STC-Wisconsin September 2014

Identify your interests

Identify your clients' interests

Find the right group(s)

The Right Group?

Large

Active

Relevant

Michael McCallister, STC-Wisconsin September 2014

Michael McCallister, STC-Wisconsin September 2014

Status Updates

Still content

Michael McCallister, STC-Wisconsin September 2014

Status Updates

Tweets, only longer

Facebook wall posts, only more professional

Links to quality content (not necessarily your own)

Michael McCallister, STC-Wisconsin September 2014

To Be or Not To Be?

IsWasHasWereBeen

Michael McCallister, STC-Wisconsin September 2014

Professional Publishing Platform

Blogging at LinkedIn

Michael McCallister, STC-Wisconsin September 2014

PPP: Ever Expanding

Influencers: Celebrities, CEOs and Politicians (2012)

Top Influencers: LinkedIn members with lots of followers (2013)

Everybody (2014)

Michael McCallister, STC-Wisconsin September 2014

Demo: Professional Publishing

Michael McCallister, STC-Wisconsin September 2014

If there's time, show how to create/edit. Otherwise, just show off my first post.

Searching for Experts
(and future colleagues)

Michael McCallister, STC-Wisconsin September 2014

Follow Your Favorite Companies/Orgs

See what's happening right in your news feed

Learn about jobs

Get who to follow suggestions

Michael McCallister, STC-Wisconsin September 2014

Colleges: Old Boy Network Revisited

See what's happening right in your news feed

See Notable Alumni

Get who to follow suggestions

Michael McCallister, STC-Wisconsin September 2014

Search! Search! Search!

Basic search plenty useful

Advanced search even more granular

Premium Search

Michael McCallister, STC-Wisconsin September 2014

Basic Search: Plenty Useful

Relationship

Location

Current Company

Industry

Michael McCallister, STC-Wisconsin September 2014

Past Company

Profile Language

Nonprofit Interests

Search your network for people who work (or have worked) at your dream company/client.

Advanced Search: More Granular

First/Last Name

Title

Company

School

Michael McCallister, STC-Wisconsin September 2014

Location (in or near)

Country

Postal Code

Now look for a Documentation Manager, or someone who went to your school

Premium Search: Anything you need

Groups

Years of Experience

Function

Seniority Level

Michael McCallister, STC-Wisconsin September 2014

Interests

Company Size

Fortune 1000

When Joined

Now see if you can find a manager with a ton of experience in docs.

Connecting with folks who matter

Connect with 2nd level network people

Connect with Group members

InMail

Michael McCallister, STC-Wisconsin September 2014

Is a Premium Membership Worth it?

Michael McCallister, STC-Wisconsin September 2014

LinkedIn Executive Benefits

Very granular search

Saved searches

Analytics for posts

Send 25 InMails per month

Who viewed your profile? Analytics for those too

CostsExecutive Plan $75/mo

Pro Plan $440/mo (!)

Michael McCallister, STC-Wisconsin September 2014

WordPress Blogging University

Informal writing courses

Daily prompts

Inspiration

Michael McCallister, STC-Wisconsin September 2014

LinkedIn for Journalists

Lively group (Large, Active and Relevant)

Monthly training on finding news sources

Get trained: Get a year of Premium free!

Michael McCallister, STC-Wisconsin September 2014

Connect with Me

LinkedIn: www.linkedin.com/in/workingwriter

Web: michaelmccallister.com

Twitter: @workingwriter

Michael McCallister, STC-Wisconsin September 2014

Questions?

Michael McCallister, STC-Wisconsin September 2014

Click to edit the title text formatClick to edit Master title style

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Michael McCallister, WordCamp Milwaukee 2014

Click to edit the title text formatClick to edit Master title style

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline Level

Seventh Outline LevelClick to edit Master text styles

Second level

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Michael McCallister, WordCamp Milwaukee 2014

9/16/14

Michael McCallister, WordCamp Milwaukee 2014

Click to edit the title text formatClick to edit Master title style

9/16/14

Michael McCallister, WordCamp Milwaukee 2014

Click to edit the title text formatClick to edit Master title style

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline Level

Seventh Outline LevelClick to edit Master text styles

9/16/14

Michael McCallister, WordCamp Milwaukee 2014

Click to edit the title text formatClick to edit Master title style

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline Level

Seventh Outline LevelClick to edit Master text styles

Second level

Third level

Fourth level

Fifth level

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline Level

Seventh Outline LevelClick to edit Master text styles

Second level

Third level

Fourth level

Fifth level

9/16/14

Michael McCallister, WordCamp Milwaukee 2014

Click to edit the title text formatClick to edit Master title style

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline Level

Seventh Outline LevelClick to edit Master text styles

Second level

Third level

Fourth level

Fifth level

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline Level

Seventh Outline LevelClick to edit Master text styles

9/16/14

Michael McCallister, WordCamp Milwaukee 2014

Click to edit the title text formatClick to edit Master title style

9/16/14

Michael McCallister, WordCamp Milwaukee 2014