The Revenue Compass

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Steer Your Business with ConfidenceMore Income | Less Worry

The Revenue Compass

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com


The Revenue CompassFrom Feast & Famine

to Garden of PossibilitiesInternational Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com


Solo Pros Selling Services…

Can be like walking a tight rope


Just One Storm …


Can Wipe You Out


You’ve been told…

What if your business is one basket?


It Doesn’t Take Much

You lose a client

Clients go DIY

You get sick

The economy dips


Build in a Safety Net

How?


1. Build Differently


2. Monitor & Track


3. Adjust


Dive Deeper


1. A Different Model


Old Model

Services by the hour.Juggling your business tasks

while balanced on a unicycle.


New Model

Multiple income streams.Repurposing your work through

different channels is more balanced

- and the ride is much more stable.


What Are You Selling?


Services?

Hours?

Ideas?

A warm presence?


Knowledge & Expertise You’re Selling


Piece Togetherthe Foundation


Use the Compass


1 to 1: Services


Your Premium

Time is precious.

Charge for it.


1 - Many: Presentations


Teach, Train & Coach

Share knowledge & experience


Auto-Delivery: Products


Package Solutions

Group Services

Templates & Checklists

Procedures & Systems

Home Study Courses

Workbooks from classes


Passive: Ads / Affiliates


Put it on Autopilot

Affiliate programs

Joint Ventures

Advertising / AdSense

Sponsorships


Things to Consider


Repurpose Work & Expertise


Content is Gold


Collaborate & Conquer


2. Monitor & Track


Plug In

Business Trends

Economic Swings

Be a part of the Tribe

Tune into their Needs

Technology Updates


Listen

Know your tribe.

What’s their problem?

Be the solution.


Be Flexible

Delivery options

Multiple formats

Various packages


Deliver Quickly

Business moves fastYou don’t have to know all the answers. You have to respond.


Steer Your Boat


Keep Track: Your Compass

Summer | 2011

Your BusinessIncome Report

A:Services

B:Events &

Workshops

C:Products

D: Passive Streams

CompassPerformance


3. Adjust


Adjust for Upcoming Trends


Want More?


Come Join Us


Get Connected You don’t have to do it alone.

www.IASECP.com/Join


Solo Pro AcademyA Whole New Way of Doing Business

www.IASECP.com/Academy


Success Circle Masterminds Grow your business like a supernova…

www.IASECP.com/SuccessCircle


Coming Soon! An easy way to stay up to date.

www.SoloProRadio.com

Career

The Revenue Compass