Hello, my name is Hello, my name is

Roxana Salvado Pavel Roxana Salvado Pavel

I lived in Bucharest, I lived in Bucharest, Romania, now I am Romania, now I am prepared to join UAB in prepared to join UAB in Barcelona, Spain for a part Barcelona, Spain for a part time MBA. time MBA. I am a Marketing, Sales and I am a Marketing, Sales and Communication professional Communication professional with over 14 year with over 14 year experience experience in business business development, new business development, new business development, marketing, sales, development, marketing, sales, marketing communications and marketing communications and project management. I also have project management. I also have strong business management strong business management experience including budgeting, experience including budgeting, procurement, suppliers – customer procurement, suppliers – customer relationshiprelationship

KEY STRENGTHS KEY STRENGTHS VALUE OFFERED: VALUE OFFERED:

Strategic planning Strategic planning – identifying best market opportunities based on company – identifying best market opportunities based on company needs, core business as well as star products – contributing to increasing the needs, core business as well as star products – contributing to increasing the revenue by 10% for a major producers, double sales for new retail stores revenue by 10% for a major producers, double sales for new retail stores opening, increasing shopping centers traffic by 30%, transform stagnating IT opening, increasing shopping centers traffic by 30%, transform stagnating IT service franchise in a profitable one in one year etc.service franchise in a profitable one in one year etc.

Branding, positioning, communications Branding, positioning, communications – top of mind – TOP 5, results achieved for – top of mind – TOP 5, results achieved for several companies national & multinational, positioning them as top several companies national & multinational, positioning them as top professionals in their respective fields of activity, process resulting in tender professionals in their respective fields of activity, process resulting in tender winnings, exclusive contracts for distribution in Romania, for major winnings, exclusive contracts for distribution in Romania, for major multinational producers, constructing brand consistency and having multinational producers, constructing brand consistency and having companies ‘star product as the best selling product of the year. companies ‘star product as the best selling product of the year.

Operational excellence Operational excellence – Successfully managed significant projects involving – Successfully managed significant projects involving cross-team operation from several departments within a very traditional cross-team operation from several departments within a very traditional operating company, working well with peers very resistant to change and operating company, working well with peers very resistant to change and delivering excellent results reflected in sales increase, new contracts, or total delivering excellent results reflected in sales increase, new contracts, or total transformation of a stagnant product. transformation of a stagnant product.

Start-up operations Start-up operations – Created and implemented a consulting startup, managing – Created and implemented a consulting startup, managing all the phases of development from people management to client all the phases of development from people management to client management. The result: the company becomes profitable from the first year management. The result: the company becomes profitable from the first year of operation.of operation.

Strategic marketing Strategic marketing - Always analyzing in detail the operational markets of the - Always analyzing in detail the operational markets of the companies as well as the target and strongly support the decision of testing companies as well as the target and strongly support the decision of testing and researching the outcome of launching any new product/ service/ company and researching the outcome of launching any new product/ service/ company – resulting in successful strategies that reached expecting results. Good – resulting in successful strategies that reached expecting results. Good analysis and strong processes led to overcoming expected results: raise in analysis and strong processes led to overcoming expected results: raise in sales, market share, brand transition etc.sales, market share, brand transition etc.

Team Leadership Team Leadership – Inspiring and transforming employees by empowering & – Inspiring and transforming employees by empowering & coaching them and give them the responsibility and accountability they coaching them and give them the responsibility and accountability they needed. needed.

I am proud I am proud to have to have contributecontributed to:d to: