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These are the slides from a presentation I gave to the University of Toledo PRSSA members.
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OPPORTUNITIES IN MARKETING AND
COMMUNICATIONS
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TOPICS• Introduction• How We Got Here• Computers, Connections, Conversations• Digital Marketing & Communications Careers• What are We Doing Today• What You’ll be Doing
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
INTRODUCTION
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
MIKE OSSWALD
VP, Experience Innovation, Hanson Inc.
BBA Marketing, University of Toledo, 1991
MBA Marketing, University of Toledo, 1996
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
MIKE OSSWALD
VP, Experience Innovation, Hanson Inc.
BBA Marketing, University of Toledo, 1991
MBA Marketing, University of Toledo, 1996
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
I WORK AT HANSON INC.• Hanson Inc. is 70-plus innovative thinkers, eager learners, insightful listeners, meticulous
workers and loyal partners. We are mothers and musicians. Artists, engineers and athletes.• Headquartered in Maumee, Ohio, serving clients throughout the U.S., and around the world
• We began in 1991 in video production, since 1998 our focus is strategic digital marketing
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
DIGITAL AGENCY
Monday, February 18, 13
We build relationships that connect people to brands.
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of ToledoMonday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of ToledoMonday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
OUR GUIDING PRINCIPLES• Be Engaging in every experience– We create an emotional connection through compelling
visual design, messaging and functionality
• Be Relevant to every audience– We create logical organization and !ow by understanding
and ful"lling audience intentions and desires
• Be Accountable to our measures of success– We work to measure return on investment through planning around key
performance indicators, and connecting metrics across all channels
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TRANSFORMATION OF THE INDUSTRY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
Advertising
1786-1880s*
*approximately
1856 – Mathew Brady photographer, credited with the !rst advertisement… it had a font distinct from the newspaper articles!
First portrait of Lincoln was taken by Mathew Brady in 1860
1850
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
Creative Design
Advertising
1880s-1890s
1890
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
1900s–1920s
Public Relations
Creative Design
Advertising
Ivy Lee
Crisis Communications
Lobbying
Publicity
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
1920s-1990s
Public Relations
~1900s
Creative Design
Advertising
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
1920s-1990s
Public Relations
~1900s
Selling
~1950s
Creative Design
Advertising
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
1920s-1990s
Public Relations
~1900s
Selling
~1950s
Marketing
~1970s
Creative Design
Advertising
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
1993-19961996
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
1996
The Future of Interactive Marketingby"Martin Sorrell,"Eric Salama,!Martin Levin,!Frederick E. Webster, Jr.,!Dennis Carter,!Patrick Barwise,!Stephan H. Haeckel,!Reed Hundt,!Donna L. Ho"man,!Thomas P. Novak,!and!George S. Day
Nov-Dec 1996The world always divides into two groups: those who eat breakfast and those who don’t; those who watch ER every week and those who don’t; and now, those who think that interactive media will change our lives forever and those who don’t.
And for the last two groups, a sterile debate ensues.
One group tells us that there are 35 million users of the Internet, that the number of Internet sites has risen from 27,000 to 110,000 in six months, and that advertising on the Internet will reach $5 billion by the year 2000.
The other group says that access to the Web remains an issue, that the quality of most interactive content is poor, and that more people shop at Marks & Spencer in a given week than have ever surfed the Web.
Why is this such a sterile debate? Because for the vast majority of executives, who need to decide on their priorities and allocate their resources now, it should not matter who is right about the future of the Web. Nor should it matter if Netscape Communications Corporation is valued at $6 billion or 6 cents.
The fact is that there is a reasonable chance that interactive media—including the Web—could transform the way we build brands and communicate them to consumers. And that’s enough to go on. As George Fisher, CEO of Eastman Kodak Company, said at a recent American Association of Advertising Agencies conference, “We, quite frankly, can’t say it pays for itself in leads and additional business...[but] on-line activity gives us a way to meet customer needs and desires [that is] unparalleled since the days of the door-to-door salesman.”
Faced with the possibility that interactive media could transform our ability to build brands and communicate with the consumer, executives and their corporations should be experimenting and learning now. None of us can a!ord to wait or to buy the necessary skills in "ve years’ time. We can’t a!ord to assume that the new media will be unimportant.
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
199995 Theses:
1. Markets are conversations.2. Markets consist of human beings, not
demographic sectors.3. Conversations among human beings sound
human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
2013: CONNECTED MARKETING ECOSYSTEM
Mobile
Local/Retail
Public Relations
Social Engagement
Web Sites
Television
Out of Home
Experiential
Online Channels
eCommerce
Product/Service Development
Market Research
Customer Service
Customers
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
COMPUTERS + CONNECTIONS
Monday, February 18, 13
Computers
OtherDevices
Televisions
SIGNIFICANT TECHNOLOGY!""" !""# !"$"
laptops outsell desktops
netbooksappear
#at-screens
Kindle &e-readers
#ash drives appear, #oppies disappearspeed increases
growth of DVDtalk of HDTVtalk of Digital TVformat wars
digital storageformat warsiPods / MP3 PlayersNEW devices
E X P E R I M E N T A T I O N
E X P E R I M E N T A T I O N
E X P E R I M E N T A T I O N
iPhone
$%%& $%%' $%%( $%%)
Computers
OtherDevices
Televisions
Monday, February 18, 13
Computers
OtherDevices
Televisions
SIGNIFICANT TECHNOLOGY!""# !"$"
laptops outsell desktops
netbooksappear
#at-screens
Kindle &e-readers
iPhone
tablets
smart-phones
moreconnecteddevices
*DTVsmarttelevisions
$%++ $%+$ $%+* $%+,
Computers
OtherDevices
Televisions
DVD drives disappear
Monday, February 18, 13
MobileAdoption
Social Experiences/ContentRichness
Broadband
SIGNIFICANT TECHNOLOGY!""" !""# !"$"$%%& $%%' $%%( $%%)
94%91%69%38% 55%22.7%8.4% no landline
65%35% 50%4% 11% 25%74% dial-up 36%
26.6%mobile mins exceed landlines
7%
MobileAdoption
Social Experiences/ContentRichness
Broadband
Monday, February 18, 13
MobileAdoption
Social Experiences/ContentRichness
Broadband
SIGNIFICANT TECHNOLOGY!""# !"$"$%%& $%%' $%%( $%%)
94% 96%91%69%22.7%8.4% no landline
$%++ $%+$ $%+* $%+,
65%35% 50%36%
26.6% 31.6%
7%80%
Social Everywhere
Location-Awareness
Video Online Ubiquity
MobileAdoption
Social Experiences/ContentRichness
Broadband
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
NEW DEVICES… ALWAYS CONNECTED…
Most did not exist 2 years ago!
“Android Anxiety” –-12 phones in 2012 that all we’re the best when launched
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
(YOUR) CONTENT EVERYWHERE
Connected TV
Your own videos anywhere
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
WHAT ARE COMPUTERS? PHONES? TVS?
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
THIS YEAR EVERYTHING IS MATURING
� Content will be consumed everywhere — where it naturally makes sense — but sliced and served di!erently
� Data is stored “in the cloud,” and shared on any device, which are nearly always connected at high-speed
� Mobile, pocket-sized devices augment our real-time experience: accessing information, updating status, communicating while out and about
� Tablets are our computers for nearly everything (always in our purses and bags),
� The big screens let us wirelessly share or collaborate with a group of people when we are at home or work
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
JANUARY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
JANUARY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
JANUARY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TRANSFORMATION OFOUR BUSINESSES
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AREAS OF FOCUS
Public Relations
Selling
Marketing
Creative Design
Advertising
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AREAS OF FOCUS
Public Relations
Selling
Marketing
Creative Design
Advertising
Branding
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AREAS OF FOCUS
Public Relations
Selling
Marketing
Creative Design
Advertising
Branding
Technology
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AREAS OF FOCUS
Public Relations
Selling
Marketing
Creative Design
Advertising
Branding
Technology
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AREAS OF FOCUS
Public Relations
Selling
Marketing
Creative Design
Advertising
Branding
Technology
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AREAS OF FOCUS
Public Relations
Selling
Marketing
Creative Design
Advertising
Branding
Technology
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
EVERY SHAPE AND SIZE
Freelancers/Entrepreneurs/
ConsultantsSmall Agencies
Huge Multinational
Agencies
Internal Departments
Video & Entertainment Intranets B2B/
Channel Mobile Media Buying
eCommerceSocial Engagement
Content Marketing
User Testing
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CAREER OPPORTUNITIES
Monday, February 18, 13
Be yourself.You’ll turn out awesome.
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
Lucky Numbers 46, 13, 18, 11, 56, 37
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
AccountService
Marketing /Strategy /
CommunicationsDesign Engineering
DEPARTMENTS
This is YouClient ContactProject Management
You?
Graphic DesignersInterface Developers
EngineersDevelopers
Programmers
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
DIGITAL MARKETING
=
EXPERIENCES
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
DIGITAL MARKETING
=
RELATIONSHIPS
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE PSYCHOLOGY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE MATH
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE DESIGN
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE WRITING
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE STRUCTURE
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE ADVERTISING
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
IF YOU LIKE TECHNOLOGY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CLOSENESS TO THE “WORK”
Monday, February 18, 13
Mission / Vision / Promise
Goals
Strategy
Tactics
(Measurement)
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CLOSENESS TO THE “WORK”
Monday, February 18, 13
Mission / Vision / Promise
Goals
Strategy
Tactics
(Measurement)
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CLOSENESS TO THE “WORK”
Monday, February 18, 13
“Best Products”
Grow 10% in 2012
Redo Shopping Site
Project Checklist
(uses of checklist)
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CLOSENESS TO THE “WORK”
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
STRATEGY/MARKETING TITLE “MODIFIERS”
Managing Director of... Director of... Associate Director of... Manager of... Senior...
JOB ROLE(S) Junior... ...Specialist ...Coordinator ...Planner …Assistant Intern
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
ROLES AND AREAS OF FOCUS
psych math design writing structure ads tech
Marketer / Strategist • • •Researcher • • •Information Architecture (IA) • • •User Experience Designer (UX) • • •Metrics/Analytics • • • •Functional Architecture • • • •Project Management • • •Media / Advertising / Planning • • •Content / Messaging • • • • •
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
WHAT WE’RE DOING TODAY
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONNECTED MARKETING ECOSYSTEM
Mobile
Local/Retail
Public Relations
Social Engagement
Web Sites
Television
Out of Home
Experiential
Online Channels
eCommerce
Product/Service Development
Market Research
Customer Service
Customers
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONNECTED MARKETING ECOSYSTEM
Marc Benio! of Salesforce: 8 things companies need to consider: 1. Social2. Touch3. Local4. Analysis5. Identity6. Ecosystems7. Community8. Cloud
“CUSTOMER SERVICE IS THE NEW MARKETING”
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONNECTED MARKETING ECOSYSTEM
Joseph Tripodi,#EVP, CMO of Coca-Cola:
“MARKETING & TECH NEED TO TALK”
Josh Silverman, president, US consumer services,#American Express:
“IF YOU’RE GOING TO ASK FOR ATTENTION, THE MESSAGE BETTER BE GOOD”
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
THE EXPERIENCEMUST BE CONNECTED
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
THE CONSUMERIS IN CONTROL
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
THE EXPERIENCEMUST BE WORTH IT
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONNECTED CONTENT STRATEGY AND EXECUTION
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY• How often do you introduce new products or services?• What do you talk about the rest of the year?• Content fuels everything — your website, PR releases, email,
all social activities and speci"cally with respect to SEO
“CONTENT IS THE NEW PRODUCT”
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
NEW CONCEPT: AGILE MARKETING• Plan together: all stakeholders, agencies and partners
should share a common calendar• Execute together: consistent conversations across
all channels and executions• Be more customer focused and open to adapt• Redistribute budgets as needed –-content marketing is
everywhere
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Manufacturers are the New Publishers
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Manufacturers are the New Publishers
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Manufacturers are the New Publishers
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Retailers are theNew Publishers
• Curate and package up your content
• Provide richer image and video assets
• Create brand stores (skinned microsites) with deeper content
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Retailers are theNew Publishers
• Curate and package up your content
• Provide richer image and video assets
• Create brand stores (skinned microsites) with deeper content
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Retailers are theNew Publishers
• Curate and package up your content
• Provide richer image and video assets
• Create brand stores (skinned microsites) with deeper content
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTENT STRATEGY
Retailers are theNew Publishers
• Curate and package up your content
• Provide richer image and video assets
• Create brand stores (skinned microsites) with deeper content
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
CONTINUED MOVE TO SOCIAL
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
MORE CONSUMABLE CONTENT
Monday, February 18, 13
“because people hate reading”Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
MORE CONSUMABLE CONTENT
Nielsen’s 2012 Social Media Report
Google OrganicDirect
FacebookPinterest
YahooStumbleUpon
0% 6% 12% 18% 25% 31% 37% 43%
Tra.c Referrals to over 200,000 sites
More than Yahoo!
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TUMBLR
Twitter BlogTumblr
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TUMBLR
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TUMBLR
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TUMBLR
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
TUMBLR
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
• Show o! products, employees, events
• Customer interactions, marketing campaigns
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
REACHLI: “VISUAL MARKETING?”
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
YOUTH HAVE NO ATTENTION SPAN
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
THERE WILL BE MORE
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
WHAT’S NEXT?
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Marketing + Product
Design
The Participation Economy
Co-creation
MarketingProduct/Service
Development
Market Research
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Branded Entertainment
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Branded Entertainment
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Branded Entertainment
the "rst online community- developed network television series
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Branded Entertainment
the "rst online community- developed network television series
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Branded Entertainment
the "rst online community- developed network television series
Q: Will you be pushing this type of interactivity with your new TV projects?
A: "'Bar Karma' was an interesting hybrid between crowd sourcing and professional television, but we learned a lot about how you get communities involved in creative activities. That will definitely feed into 'HiveMind' because there is going to be a very strong community component to this. I think crowd sourcing is one of the most interesting tools in our arsenal now as a designer."
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Branded Entertainment
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Social Change
“Reveals the extraordinary in"uence of online social networks – in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes”
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Social Change
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Social Change
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Social Change
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Social Change
Monday, February 18, 13
Digital Marketing Careers / Engaging Audiences in 2013 PRSSA University of Toledo
POSSIBILITIES
Analytics
Adobe Brings TV-Like Content To Online Publishers
•Consumers use multiple devices•The world is mobile•Cross-channel measurement is essential
Monday, February 18, 13
Hanson Inc.
1695 Indian Wood Circle Mike Osswald [email protected]
Maumee, Ohio 43537 @mobial
419.327.6100 linkedin.com/in/mikeosswald
bit.ly/HansonGPlus @HansonInc facebook.com/wearehanson
GOOD [email protected]
Monday, February 18, 13