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PRODUCT: “Hustler” magazine.
BRIEF:Brand awareness.
BINGO:Short radio spot which demonstrates the sense of the brand on the level of it’s name.
SCORE: Golden drum shortlist.
Festival works/awards
PRODUCT: “Danone”.
BRIEF:To make people associate their mornings with “Danone” products.
BINGO:We made “Danone” a morning habit.
SCORE: Golden drum shortlist.
Festival works/awards
PRODUCT: Alka-Seltzer from Bayer.
BRIEF:To increase sales on New Year’s eve buy making people find a minute at this crazy time to buy A-S before New Year.
BINGO:We will delay New Year for you to have a little more time to buy A-S before it comes.
SCORE: ADCR bronze.
Kiev Advertising Festival short list.
Kinder Garden EnglishJoint (косячок) Russian
Festival works/awards
PRODUCT: “Ariel Lenor Effect”.
BRIEF:New product launch.
BINGO:Ariel Lenor Effect proves that cleanness can be so soft.
SCORE: Gold - “Idea” festival
Silver – Red Apple Unlimited
Silver – Kiev Ad Festival
Festival works/awards
PRODUCT: “Ariel Lenor Effect”.
BRIEF:New product launch.
BINGO:Ariel Lenor Effect proves that cleanness can be so soft.
SCORE: Gold - “Idea” festival
Silver – Kiev Ad Festival
Festival works/awards
What could go on the festivals but we didn’t put them there:
Content
PRODUCT: Alka-Seltzer by Bayer.
BRIEF:To increase sales on New Year’s eve by making people find a minute at this crazy time to buy A-S before New Year.
BINGO:With this campaign we claim that we will delay New Year for you to have a little more time to buy A-S before it comes.
SCORE: Part of the festival campaign which brought us prizes.
Integrated campaign
Press Fly cards
Radio
Integrated campaign
FLY-CARDS and
INTERNET POST CARDSPeople sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same:We wish you jolly nights and mornings without a hangover!
Integrated campaign
FLY-CARDS and
INTERNET POST CARDSPeople sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same:We wish you jolly nights and mornings without a hangover!
Integrated campaign
FLY-CARDS and
INTERNET POST CARDSPeople sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same:We wish you jolly nights and mornings without a hangover!
Integrated campaign
FLY-CARDS and
INTERNET POST CARDSPeople sent this postcard to each other at New Year’s eve. There was a place to type a friend’s name. The wish was same:We wish you jolly nights and mornings without a hangover!
Integrated campaign
Jingle Bells English Kindergarten English
Joint (косячок) Russian Sickness Russian Break Russian
RADIO
andINTERNET AUDIO POSTCARD
Integrated campaign
PRODUCT:Lay’s Stix by FritoLay.
BRIEF:New product launch – chips of different shape (small stix) for students as a snack on the go.
BINGO:There are a lot of small stix in one pack so you can enjoy their taste on your way to school or university. You can stretch your pleasure with them as longer as you want.
SCORE: Highest score by clients.
Street banner, not cross wide as usual but along the street.
TITLES:
“New Lay’s Stix.
Stretch your pleasure”.
PRODUCT:Olay by P&G.
BRIEF:Claim the unique formula which struggles against 7 symptoms of skin ageing.
BINGO:We took 7 different surfaces which symbolize 7 skin ageing types as dryness or redness and so on and placed stickers with the faces cut out of them.
SCORE: We would give a prize at a festival to this work.
LIGHT BOXESRange of light boxes along city roads where usually we find big traffic. On each box we see one or two words – reading them one by one you get a message. Passing this piece of road in traffic jam you can spend an hour of your time to read it till the end.
QUESTION-MARK BALOONSBalloons in the shape of question marks with a message inside. You kill the question, bursting the balloon by yourself and find inside the message:No more questions, just one number. 8 800 555 00 55Sunfinity Car Insurance. Faster, easier, cheaper.
PRODUCT:24 hours KFC opening.BRIEF:Let young people who enjoy the night know that now is possible to eat here at nighttime.
BINGO:We turned KFC Colonel into a vampire and claimed: Now open nights.
SCORE: To be sent to festivals.
RADIOChrysler
