Not Just Any Old Resume, But My E-Portfolio

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InsIde ThIs dIgITal ResumeCliCk on the links below.

Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2

• Event Marketing ......... p. 4

• Product Management .............. p. 5

• Promotions ................. p. 6

• Sales Collateral .......... p. 7

• Trade Shows .............. p. 8

Work History ..................... p. 10

p.12SalaryRequirements ................... p. 13 p.16

Testimonials andFun Facts ......................... p. 14

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Passionate. Creative. Positive, Can-do Attitude: My reply to the popular and imminent interview question, “What three adjectives best describe you?” Regardless of my attempts to speak such adjectives convincingly, they remain just words with no

meaning to my assessor. In an effort to personify my qualifications, I felt the need to develop an electronic portfolio that would bring my rhetoric to life.

Toward that end, I have created a rich, colorful digital resume. By clicking the links on the right, you will experience my career highlights, work history, salary requirements and testimonials. I am confident that after perusing my credentials electronically you will become quite impressed with my capabilities, at least enough to motivate an interview.

I look forward to meeting you at your convenience and—in closing—will leave you with a quote taken directly from a recent performance evaluation.

“Christina is creative and pays great attention to detail. She is both a team player and team leader. She is professional and organized—able to juggle many projects and deadlines simultaneously and stays focused (without appearing to get rattled).”

Sincerely,

Christina Thomas

Click here to e-mail Christina. Click here to continue.

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mailto:[email protected]


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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2 of 15 CLOSE“Nice job on IW’s Everything is Manufactured advertising campaign. The ads look so good I thought you hired an agency to create it.”

Tony D’Avino, Former Transportation and Distribution, SCTN and Material Handling Management Group Publisher

• ManagetheIndustryWeek brand as a whole and nine other IW product lines

• Responsibleforthe concept, graphic design and placement of all IW advertisements, including the national advertising campaign “Everything is Manufactured”

Click here to continue.

esTablIsh a sTRong bRand foR IW and The PenTagon CoRP.

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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 3



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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•Establishandimplement company mission, marketing strategies and tactics for The Pentagon Corp.

•Graphicdesignofcompany and product logos

•Createaconsistentbillion- -dollar-company look through PowerPoint presentations, brochures, annual reports, trade show booths and advertisements including the “What’s Your Production IQ?” promotional series


THE PENTAGON

TMCORPORATION

esTablIsh a sTRong bRand foR IW and The PenTagon CoRP.

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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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•Plan,manageandexecute an integrated marketing campaign for the 2007 IW Best Plants Conference, which delivered more than 16 million impressions

•Asaresult,paidattendance tripled and revenues for the 2007 IW Best Plants Conference increased more than 100% over 2006

•MarketThe China Factor Executive Event Series, which contributed more than $200,000 to IW’s bottom line


effeCTIvely and effICIenTly maRkeT IW evenTs


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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UZ Professional Coatings • Increasesales688%overexisting paint program in just 18 months

Duralock •Developtheleadingprivate label in the adhesives product line

•TheDuralocksystemaccountedfor 50% of the adhesive line revenue

Strip Aid •Generateanadditional$50,000in just 4 months implementing a small product line extension

•Grossprofittotaled$43,800


bRIng PRoduCTs To maRkeT foR uZ engIneeRed PRoduCTs

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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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“This promotion was super! I have received about 15 data records of people who have registered to be in this contest.Manugisticsisoneofthem.Andtheyhave decided to run an ad based on this promotion ($21,140 net).ThebottomlineisthatthispromotionREALLYworked. I would say let's do as many of these types of promotions as possible.”

Jim Netter, Former Mid-Atlantic Sales Director, IndustryWeek


“Just wanted to drop you a note to say what an absolutely terrificdirectmailpieceyouputtogether.Asonewhoenjoys a well executed marketing campaign, I applaud your efforts! You captured my contact information and e-mail address and made it fun. Besides that, you’ve got me running to get creative in place for that Value Chain issue. Hats off to you and your team!”

Maureen Sullivan, Marketing Communications Project Director, QAD Inc.

geneRaTe neW busIness foR IW ThRough CReaTIve PRomoTIons


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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“This is the best damn brochure I've ever seen. I can't wait to get my hands on some and get them out to prospects.”

Shawn Gerdes, Western Sales Manager, The Pentagon Corp.


WRITe, desIgn and PRoducesales collaTeRal


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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• Developstrategies,mission,themeandgoalsfortradeshows

• Driveboothattendancethroughcreativepromotions

• Coordinateandmanageeverydetailfortradeshowpresenceincludingboothdesign, set up and dismantle

• PlanandexecutecliententertainmentClick here to continue.

cReaTe excITemenT and BIg sPlash BRandIng aT TRade shoWs foR ncc


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 9

Work History ..................... p. 10



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CReaTe exCITemenT and bIg sPlash bRandIng aT TRade shoWs foR

The PenTagon CoRP.


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“I wish we would have thought of such wonderful marketing ideas for the PTC User Conference. We loved your booth and just couldn’t get enough of your promotions.”

CAD Train Marketing Director—A Competitor of The Pentagon Corp.



Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10

SalaryRequirements ................... p. 13 p.16Testimonials andFun Facts ......................... p. 14

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July 2007—Present: National City Corp.Marketing Supervisor, Assistant Vice President

•HiredtoleadthemarketingdepartmentforNationalHomeEquity,whichclosedAugust2007 due to the collapse of the housing market•EstablisharapportwithNationalHomeEquityexecutivesandemployeesandwasnominated foraChampionawardwithinsixweeksofemployment•Currentlyprovidingmarketingsupportforconsumerhomeequity,unsecuredloans,auto, RV/MarineandNationalCityMortgageCo.linesofbusinesses•Developandexecutethemarketingcommunicationsplanforanewproductrollout—Auto Check Ready.•EarnaVIPawardfromtheautolineofbusinessfortheAutoCheck Ready new product rollout•Lead,collaborateandcoordinatewithagencyandlineofbusinessonallaspectsoftheSpring HomeEquitycampaign.Thisincluded,full-scalebranchmerchandising,outofhome advertising,SearchEngineMarketing,onlinebannerdisplayads,newspaperadvertisements, salescontest,toolsandcommunicationforthebranchnetwork

Nov. 2004—June 2007: IndustryWeek (IW)Marketing, Business Development Director

•Memberoftheseniormanagementstaffreportingdirectlytothegrouppublisher•ManageallmarketingandbusinessdevelopmentactivitiesofIW—inprint,onlineandinperson• Set,manageandimplementamarketingplanwithinbudget•Overseeeventsplanningpersonnel•Manageandexecutealltradeshowactivities•Createa3-dimensionalsalespromotionforasignatureissuethatreceiveda20%responserate•MarketThe China Factor Executive Event Series,whichcontributedmorethan$200,000to IndustryWeek’sbottomline•Marketthe2007IWBestPlantsConference,whichtripledpaidattendanceand increasedrevenuesmorethan100%over2006 Click here to continue.



Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 11


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Feb. 2004—Nov. 2004: National City Corp.Officer, Marketing Specialist II

•LeadtheTreasuryManagementsalesteamtosuccessatmajorannualtradeshow,which includeddevelopingeventstrategiesandgoals,drivingboothattendanceofkeydecision makers,coordinatingeverydetailofthe20'x30'booth,creatingdirect-mailpromotions, organizing team logistics and arranging client entertainment•DirectpublishingprocessofNationalCity’smagazine“CorporateInsights,”whichincluded themanagementofcontent,graphics,editorialandlayoutreview/approvalandclient/sales distributionandcirculation•Managetheentireprocessofindustrywebinarsforthecommercialbank,whichincluded promotionofeventstodriveattendance,speakeracquisition,speakerandtechnology rehearsals and Power Point creation • Providemorethan1,000RelationshipManagerspromotionalsupporttotheNthdegree,which includedimplementingtheDigitalCreativeLibraryforcompletelycustomizableandturnkey advertisementsandflyers,3-Ddirectmailcampaignsandeconomies-of-scalepremiums

Nov. 2002—Feb. 2004: The Pentagon Corp. and Production IQ, LLC. Director of Marketing and Public Relations

•Developcorporateidentityfromscratch,whichincludedestablishingcompanymission and vision,strategyandtacticsaswellascompleteoverhauldesignofcorporateandproductlogos• Establishaconsistentbillion-dollar-companylookthroughdesignandwritingofthefollowing: PowerPointtemplatesandpresentations,businessstationery,annualreports,salescollateral, datasheets,technicalwhitepapers,helpmanuals,promotionalitems,presskitsandmore• BuildawarenessofThePentagonCorp.nameandproduct—ProductionIQ—throughthe “What’syourProductionIQ?”promotional/advertisingcampaign.Responsibleforthecreation, design,layout,productionandplacement• Generatethousandsofleadsinjustaone-yeartimeframethroughwhitepapersponsorships, tradeshows,e-mailmarketing,Internetredesign,directmailcampaignsandthird-partyrecognition• Createexcitementandbigsplashatindustrytradeshowsandproductuserconferences through coordination of entire event presence and innovative promotion




Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 12


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May 2000—Nov. 2002: IndustryWeek Marketing Communications Manager

•Memberoftheseniormanagementstaffreportingdirectlytothepublisher •Overseeentiremarketingdepartment,whichconsistedofgraphicdesigner,research coordinator and new media manager•Createa3-dimensionalsalespromotionforasignatureissuethatreceiveda16.3%response rateandwonthe2000ApexAwardintheDirectMailcategory•Createa3-dimensionalsalespromotionforanothersignatureissuethatreceiveda12% responserateandwascreditedforbringinginnewbusiness•Createadvertisingcampaignstobrandpublication,whichraninprintandonlinemedia•Manageandexecutealltradeshowactivities•Responsibleformarketingbudgetandestablishingmarketingplanforpublication•Write,designandproduceallsalescollateralinaprofessional,brand-consistentmanner

Feb. 1997—May 2000: State Industrial Products Product Manager • Manage5productlinestotaling$2.3millioninsales• Developaprivatelabelproductline,whichincreasedsales688%in18months• Preparemarketingplan,whichincludedproductspecifications,prices,packages,gross margin,ROIanalysis,forecastandproductlaunchstrategy• Developtheleadingproduct—Duralock—intheadhesiveproductline• Instructhands-ontrainingclassesforsalesassociatesandmanagers• Visitvariousdistrictstoteachsellingtechniqueswhilefieldtraining• Generateanadditional$50,000injustfourmonthswithasmallproductlineextension Grossprofittallied$43,800• Design,writeandproducedivisionalliteratureforallproductlines,whichconsistedof22,000 items and more than 40 product lines Click here to continue.


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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Working ToWard The

AverAge CommuniTy SAlAry level Source: PayScale Inc.

• AMarketingCommunicationsExecutiveinCleveland,Ohionow earns an average salary of $XX,XXX

• Currentsalaryis$XX,XXX. .

• Desiredsalaryis$XX,XXX - $XXX,XXX,whichisinlinewiththe currentCleveland,Ohioaverage.

• Salaryisnegotiable.


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SALARY REQUIREMENTS ARE CONFIDENTIAL. IF YOU ARE A RECRUITER WITH A VIABLE OPPORTUNITY, PLEASE EMAIL ME, AND I’LL SEND YOU THE PDF WITH THE SALARY REQUIREMENTS INTACT.


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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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“I have worked for National City for nine years. Your e-mail presentation I received today is the most well put together and professional presentation I have ever seen. Several people here at Lending Services have commented on it.”

Edward Prozialeck, Lending Services, National City Home Equity

“I nominate Christina for a Champion Award because during "Bring Your Child to Work Day" we were treated to a marketing presentation given by Christina. The activity involved the children participating in a hands-on marketing layout. This was extremely well thought out and both my children, as well as others enjoyed every minute of it. I really appreciate the time she had taken to prepare, but more importantly the positive effect Christina had on my children. Her effort is what makes up a Champion Award.”

Jim Styles, Strategic Planner, National City Home Equity

“Christina is a creative and very passionate professional who comes in every day prepared to work and gives her all while she is here. She sets an example for others with her work habits, and positive, can-do attitude.” Teri Mollison, Former Supervisor and Group Publisher, Penton Media Inc.

“I’d like to congratulate you on this 2007 media planner that you created. This is the best piece that IndustryWeek has ever done, and I am sure it will help in my sales efforts.”

Larry Kossack, Midwest Sales Manager, IndustryWeek

“This [digital magazine] is both a great idea from a promotional perspective, but I also like the layout, design and content. I think the functionality is much better than the digital magazines I’ve seen so far as it’s much easier to navigate.”

David Nussbaum, Former CEO, Penton Media Inc.

More testimonials on page 15. Click here to continue.

Fun Facts:

• College: KentStateUniversity Alumna1993

• Major:Advertising

• Minor: Business

• Hobbies:Aerobics, Reading and Home Decorating

• FavoriteBook: Pillars of the Earth, by Ken Follet

• WhereIMetMy Husband: Match.com

• Children: None

• Pets:Reba the dog and Leah the cat

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Cover Letter ...................... p. 1

Career Highlights

• Branding ..................... p. 2



• Promotions ................. p. 6


• Trade Shows .............. p. 8

Work History ..................... p. 10



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“It has been a pleasure working with you on the AFP Conference. Your professionalism, organization and attention-to-detail have been a godsend to this project. Thank you, and I look forward to hopefully working with you again.”

Colleen Duerr, President, Trade Show Consultant, National City

“I was very impressed with The Pentagon Corp. Annual Report. It looked so professional. I can not believe it was done in-house.”

George Soos, Board of Directors, The Pentagon Corp.

“Very nice... I have to say that is quite a face lift from the original brochure that Kathy created…about 900% to be exact.”

Doug Bruyere, Southern Sales Manager, The Pentagon Corp.

“I wanted to compliment you on your marketing for this trade show. How did you think up such creative ideas?”

MK Technologies, A Competitor of The Pentagon Corp.

“Thanks very much. I appreciate all your help on this and all of the other events. I'm sorry your cost reductions this year will decrease the number of times you work with us, because it's always smooth and rewarding when you're a part of the process.”

Bob Rosenbaum, Former SCTN & T&D Publisher, Penton Media Inc.

“I just wanted to let you know that the buzz around the water cooler is that this is the best marketing team IW has ever had. It's nice to know that we have people who care about IndustryWeek as a whole, and want to convey that message in the best possible light.”

Traci Purdum, Former Senior Editor, IndustryWeek

“It’s nice to have a marketing team that can write. As I proofed this [promotional piece] I actually enjoyed reading it.”

Vivian Pospisil, Former Feature Editor, IndustryWeek

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