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This is a presentation that I developed for my talk on personal branding via social media at the 5th Annual St. Louis Business Journal Women's Conference (more at: http://www.slbjwomensconference.com/program.html). I adapted the content from a presentation that I gave to the National Foundation of Women Legislators (political audience) to fit an audience of primarily businesswomen. Fellow panelists: Allison Hawk Collinger (founder, AHC Conculting & holder of a Rams Super Bowl ring for her work in their PR department) Kate Kromann (E-Communications Director, United Way of Greater St. Louis) Deepest thanks to Ellen Sherberg, Publisher of the St. Louis Business Journal, for including me in this panel and the conference. It was one of the best events I've ever attended, learned from and contributed to.
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Prepared for:St. Louis Business Journal Women’s ConferenceSt. Louis, MO | January 28, 2010
Developed by:Leslie Bradshaw
President & Director of Operations | JESS3
5 Social Media Tips forYour Personal Brand
Concept Credit: @EkaterinaWalter (social media strategies @Intel)
Stage 1:Chaos, Pioneers, Experimentation,
Skepticism
Stage 2:Test, Measure, ROI
Calculation
Stage 3:Resource / Operational Assignment
Stage 4:Mass Adoption
most organizations are here
most organizations are trying to figure this out
the promised
land
organizations that are here “get it” and are ahead of the curve (but not for long)
#1: Transparency, Authenticity, Intimacy…
YouTube expands rapidly, acquired by Google
Facebook overtakes MySpace in unique
monthly visitors
1996
184 million blogs counted
worldwide
1999 2001 2004 2005 2006 2008 2009
Wikipedia is most popular reference site
online
Twitter is #3 most-visited
social network
Blogging rises in
popularity
Social Bookmarking
takes off
The first hosted blog tools launched
First online bookmark launched:
iList
Chronology and Terminology
2010
anonymity transparency authenticity intimacy ?
Anonymity
Anonymity // 1595–1605 < L anōnymus < Gk annymos, equiv. to an- AN- 1 + -ōnym(a) (var. of ónyma) -ONYM (earlier (a)n- with vowel lengthening; cf. ANOPHELES ) + -os adj. suffix; see -OUS
Think chat rooms, hater comments and CEO of Whole Foods
Transparency
Transparency // 1375–1425late ME < ML trānspārent- (s. of trānspārēns) showing through (prp. of trānspārēre), equiv. to L trāns- TRANS- + pārent-(s. of pārēns), prp. of pārēre to appear; see APPARENT
This has become du jour, but is it always realistic? Should it be?
Authenticity
Authenticity // 1300–1350< LL authenticus < Gk authentikós original, primary, at first hand, equiv. to authént(ēs) one who does things himself (aut-AUT- + -hentēs doer) + -ikos -IC; r. ME autentik (< AF) < Mlautenticus
Triangulation through:• multi-platform participation• multi-email (e.g., work / university)• self-identification• friend / collegial / familial networks
Intimacy
Intimacy // 1530–1540 < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1
In-to-me-see; evokes closeness, vulnerability, feeling, minutiae, being there
Q: The Future? A: Translucency
Translucency // 1590–1600< L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent
2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”
#2: SEO / SMO
Your Website
Social Media Profiles
How Search Engines Rank Content
Determining Factors:• Credibility of site• Longevity of site / profile• Relevancy of content• Frequency of posting• Titling and tagging of content• Inbound links to the site
Recommended Profiles:http://www.linkedin.comhttp://slideshare.nethttp://www.facebook.comhttp://twitter.com/http://www.mahalo.com/http://friendfeed.com/
Summary & Specialties
Groups
500+ Connections
Recommendations
Thought Leader Blog Posts (tag: “linkedin”)
Consistent PhotoStrong Intro: “I Am…”
Vanity URL
Industry-Relevant PPTs
My Brand: /LeslieBradshaw• LinkedIn• SlideShare• Facebook• Twitter• Mahalo• Blog: www.LeslieBradshaw.com
Previous Branding: /LeslieAnn44• YouTube• Flickr• FriendFeed• SlideShare• Gmail
Be Consistent, Be Present and Optimize
#3: Monitor & Measure Your Brand
Measurement & Resource Allocation:• Match strategy with objectives; what are your KPIs?
• Work from an editorial calendar
• Review analytics weekly; recalibrate accordingly
• Establish aspirational goals & guidelines
Facebook Insights What level of engagement (or negative
actions) take place when you post?Twitter Counter
Benchmark your own growth & compare against consistent universe of similar / competitive
accounts; learn, adopt, recalibrate
Hootsuite
Nutshellmail
GOOGLE ALERTS
#4: Connect with Other Women
Social Media Skews Female
Content Credit: InformationisBeautiful.net; Media Post; eMarketer
Harvard Says: “Women Are the WORLD’s Largest Opportunity”
$13T2009
$18T2014
$4.4T2009
$6.6T2014
Content Credit: Harvard Business Review, September 2009
$1.2T2009
$1.8T2014
Global Female Income
China’s GDP
India’s GDP
FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.
National
Regional
Left of Center
Right of Center
URL you’ll need:http://bit.ly/SV-Mom-Full-Roster
URLs you’ll need:http://www.blogher.com/http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/
URLs you’ll need:http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/
URLs you’ll need:http://smartgirlpolitics.ning.com/ http://www.lizmair.com/http://sistertoldjah.com/
URLs you’ll need:http://www.wildfireplatform.com/http://www.actblue.com/ http://kimbia.com/
What Obama Did What You Can Do
#5: Establish Your Own Byline
Content Credit: William Beutler
Regional
Be relevant in your region by writing a diary or guest post for a localized outlet
Does Well:• Verified Account• Names district
Does Well:• Complete bio• Notes her ‘pride’ in representing WY
Does Well:• Totally, 100% human
Does Well:• Discloses that account is run by staff
Let’s Stay in Touch
Leslie A. Bradshaw
Email: [email protected]
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieBradshaw &http://slideshare.net/LeslieAnn44
A Few Ways to Get in Touch with Leslie
