Experience

Acclaimed-Partner/Director of Client RelationsApril 2009-PresentDeveloped start-up speaker’s bureau from the ground up. Created business plan,mission statement, web site and collateral marketing content to promote individualspeakers for consulting and speaking engagements. Recruit new clients in order tofurther build company revenue. Implement marketing strategies to increase thevisibility of the company and individual speakers. Write press releases to enhance thename recognition of individual speakers.

Elevation Consulting—Sales Training Consulting & Interview CoachingFebruary 2009-PresentConduct dynamic sales training workshops for builders and real estate companies, andcustomize course material based on specific needs. Coach individual job seekers, andhave created a workshop for job seekers in a classroom setting that will enhance theirprofessional image through proper resume writing and behavioral interviewingtechniques.

Main Street Homes –Sales Manager/TrainerMay 2006-January 2007Managed a team of New Homes Sales Agents in the Richmond market. Developed salesand marketing strategies and set goals for individual agents in their respectivecommunities to help them attain personal and company sales goals. Implemented asales training program and conducted training classes. Reinforced training materials atweekly sales meetings. Analyzed weekly traffic volume to identify trends and adjustedsales and marketing plans accordingly. Devised incentive and bonus plans for sales teamto keep them motivated to achieve their goals.

D.O. Allen Homes, Inc. – Director of SalesJanuary 2004-May 2006Recruited and assembled sales teams in Richmond and Lynchburg markets.Implemented a sales training program for agents which led to increased sales volume inboth markets. Implemented quarterly community meetings to increase communicationbetween departments. Developed sales and marketing strategies and set goals forindividual communities. Conducted market research in the Raleigh and Jacksonvillemarkets for upcoming communities. Coordinated company events, includinghomeowner gatherings to generate referral business. Facilitated focus groups.

NVR, Inc. – Human Resource RepresentativeFebruary 2003-January 2004Traveled extensively through the company’s ‘South Operations’ to recruit and interviewcandidates for Sales and Marketing Representative and Production Supervisor positions.Actively recruited through marketing and referrals. Organized panel interview processand moderated panel discussions with Division and Sales Managers.

NVR, Inc./Ryan Homes – Sales and Marketing RepresentativeNovember 2000-February 2003Consistent top performer. Averaged over $10 million in annual sales and receivedsuperior customer service ratings. Conducted sales and marketing activities in newhome communities from townhomes to single family homes. Acted as a consultant topotential buyers, educating them on the home buying and mortgage processes. Trainednew Sales and Marketing Representatives through role playing and coaching exercises.

Holly R. David203 North Wilton RoadRichmond, Virginia 23226(804) 366-2460

Holly R. David

2

Clear Channel Communications/WRVA – Account ExecutiveMay 1997-November 2000Generated new business and managed accounts for News/Talk Radio Station throughcultivating relationships with local and national businesses. Created customizedmarketing strategies for clients to increase revenue. Increased sales through cold callingand networking. Trained new Account Executives.

Capital One – Administrative AssistantOctober 2006-May 1997Provided administrative support to two executives in Customer Service department.Organized and maintained schedules, planned and reported on meetings, createdspreadsheets to reflect Customer Service Representative performance.

Education University of KentuckyBachelor of Arts in Communication with Emphasis in Public Relations (1996)• Major GPA 3.5, Cumulative GPA 3.3• Capitol Hill Congressional Internship• London Summer Studies Program• Phi Eta Lambda Honors Society• Kappa Alpha Theta Sorority

Awards Burgundy/President’s Club-Ryan Homes (2002)Rookie of the Year-Homebuilders Association of Richmond (2002)Sales Representative of the Quarter-Ryan Homes (2001, 2002)Rookie of the Year-Ryan Homes (2001)Sales Representative of the Quarter-WRVA (1998, 1999, 2000)Sales Talk Champion-Dale Carnegie (1997)

TrainingCertifications Professional Selling Skills, Achieve Global (2005)

Behavioral Interview Techniques, Development Dimensions International (2003)Targeted Selection, NVR, Inc. (2003)

TrainingClasses Professional Selling Skills, Ryan Homes, Achieve Global (2000, 2005)

National Homebuilders Association (2004)Behavioral Interview Techniques, NVR, Inc. (2003)Situational Leadership, Ryan Homes(2002)High Intensity Training, NVR, Inc. (2000)Radio Advertising Bureau (1999)How to Negotiate Anything, Herb Cohen (1998)Dale Carnegie Sales Advantage (1997)

Activities St. Paul’s Episcopal Youth Mentor (1998-2008)Micah Initiative Volunteer Tudor (1999-2002)Richmond Metro Chamber of Commerce Event Planning (1997, 1998)