Clr2016 eng-pros and-cons-akmvclr2016-eng-pros_and_cons-akmv_-1

Source: team’s analysis and conclusions

Market review Segment analysis Category strategy Sales & FinanceBrand&ConsumerExecutive summary

By reaching an average increase in volume by 24% in each shop through proposed initiatives could double the category total in 1-2 years

100

105

110

115

120

125

20172016

Navigation impact

Special Offers

Layout changes in terms of new plannogram

Lower Out of stock

Raise in transaction

Key Conclusions

Space-to-sell method

Portfolio optimization

Additional navigation

Fair Category Management – tolerant to all brands on the market

Conduct seasonal supporting sales promo-actions

Overall Proposal

Initiatives Optimal #SKU in category

Financial Impact per Shop & Time Plan

Market• Curds are the main segment and kefirs show

largest y-o-y growth. Although the overall market shows negative development

Consumer• Key target audience, who benefit from safeness

and price/quality ratio followed by naturalness

Segment analysis• Utilization of the portfolio via developing

growing segments and introducing new lay-out standards

Category strategy• Market is inefficient at the moment and

overcrowded by unproductive SKUs

SegmentOptimal (#

SKU)

CURD 22

DRINK YOGHURT

17

KEFIR 5

LIQUID FORMULA

6

MILK 7

YOGHURT 4

2016 2017Activity

Individual planogramper each shop (ex. 70)

Physical Layout change

Conduct resultы and introduce results to other retailers

Test market

Other retailers implementation

Source: Case information, articles, teams analysis

Golden opportunity for growth is in curd and kefirs segments. Curds are the main segment and kefirs show largest y-o-y growth. Although the overall market shows negative development driven by a decrease in competitor’s volume

11,74

8,10

3,35

Oct-14

12,47

8,64

3,57

Sep-14

11,41

7,96

3,22

Aug-14

10,28

7,49

2,49

Jul-14

9,65

6,92

2,45

Jun-14

9,34

6,71

2,26

May-14

6,27

2,47

May-15

11,09

7,66

3,00

Apr-15

11,44

7,74

3,34

Mar-15

11,61

8,06

11,06

8,15

2,64

Apr-14

11,31

8,18

2,83

Mar-14

11,41

8,29

2,79

Feb-14

10,63

7,95

2,50

Jan-14

11,07

8,02

2,80

Dec-15

10,65

7,13

2,99

Nov-15

11,22

7,70

2,88

Oct-15

10,87

7,32

3,06

Sep-15

3,14

Feb-15

Nov-14

7,74

3,48

Jan-15

12,47

8,36

3,76

Dec-14

11,99

8,39

3,299,77

11,50

2,92

Aug-15

8,46

5,58

2,51

Jul-15

8,41

5,68

2,36

Jun-15

9,16

6,35

TYOMA (DANONE) AGUSHA (PEPSICO)Others

Increasing share of others, while main player Agusha is losing volume. Important to take into consideration market’s seasonality

14,3

104,5(79,0%)

2015

-4,3%

126,7

15,1

98,0(77,3%)

13,6

2014

13,6

132,4

3,2(77,8%)

2014

0,5

2015

4,1

0,4

+9,2%

2,9(78,9%)

0,4

3,7

0,4

Moscow TT and Specialists

Moscow Superettes

Moscow Hyper/Supermarkets

Net value, B RUR Net volume, M units

Net Volume, M units

Nearly 80% of the market is concentrated in Hyper/Supermarkets. Although the share has slightly decreased. Drop in net volume by 4%

53,0%

52,0%

13,0% 13,0%

16,0%

4,0%

4,0%

14,0%

14,0%

3,0%

2,0%

11,0%2015

100%

2014

DRINK YOGHURT

CURD

YOGHURT

KEFIR

LIQUID FORMULA

MILK

CURD makes more than a half of the market’s volume. Relatively high increase in KEFIR share -13 to 16%

Volume Contribution per segment, %

36,0%55,0%

1,0%8,0%

TUB

BAG

BOTTLE

CARTON

Volume contribution per package, %

General Market overview Competitive landscape

KEY MARKET DRIVERS

-9,7%2015 9,7 85,69,4

66,5(77,7%)

94,8201475,2

(79,4%)10,29,4

Agusha: Channel contribution in volume, abs. and %

2015 3,9+5,0%

2014

35,9

26,4(77,1%)

4,527,6

(76,8%)

4,03,9 34,2

Tyoma : Channel contribution in volume, abs. and % MS 28%

MS 68%

• Birth rate• Quality of life• Employment rate

among women and men

• Formation of baby nutrition culture

• Government-funded family planning program

• Confidence towards infant food

Moscow TT and Specialists Moscow Superettes Moscow Hyper/Supermarkets

Both imported brands play on a Russian image and make up 96% of the market natural volume

Agusha drops volume by nearly 10%, which is driven mainly by loss in Hyper/Supermarkets, while Tyoma has increased in this channel specifically and in total volume

1. 3.

2. 4.


Source: Case information, articles, teams analysis


Key target audience, who benefit from safeness and price/quality ratio followed by naturalness, feel lack of 2/3 of these attributes in Tyoma’s brand in comparison to the market leader -> Long term focus Taste & Health/Natural

Safety

Availability

Saving money

Optimal nutrition

Ease of use

Benefits of infant food

TOP CONSUMER TRENDS« Consumer confidence low as a result of economic downturn« Online shopping boosted by consumers looking for lower prices« Russians increasingly adopting healthier lifestyles

Consumer ≠ Customer. Customer profile: woman in the age from 18 to 34. Key feature of infant food market - customers are completely replaced within a period of roughly three years, resulting in a fresh start for the market.

Consumer

1.

Gender split

87,0%

13,0% Men

Women

42

45

71

6618-24

46-54

35-45

25-34

Respondents who made purchases of infant food in the month, by age

The average customer income: from 50 000 to 75 000 RUB. The average cheque in 2015: 764 RUB

2.

Tyoma’s brand scores less on Safety and Availability attributes comparing to Agusha. Strengthening these attributes must be considered in communication3.

Agusha's brand communication: HealthTyoma's brand communication: Taste & Happinessconsumer choice: Natural Product

Focus on both: Taste & Health

Brand & Purchasing factors

10

11

12

13

14

2010 2012 2014 2016 2018 2020

Bri

th r

ate

Historic/Forecast | per '000 population

0

10

20

30

above 250

to 10 10 to 15

Income

20 to 30

30 to 40

40 to 50

50 to75

75 to 100

100 to 250

15 to 20

17

25

26

33

34

40

41

Food Value

Previous Experience

Child’s Favorite Taste

Trusted brand

Whole Natural Product

Price q-ty Ration

Safe ingradients

Factors affecting the choice of baby food %

*Based on team’s online survey, sample size 50; women with one children aged 22 - 45

Brand attribute comparison*Question: Rank on 1 to 5 scale Tyoma and Agusha on the following Attributes:

2

5

3

5

4

4

4

5

4

3

5

4

4

4

Previouse Purchase Experience

Child’s Favorite Taste

Food Value

Price q-ty Ration

Whole Natural Product

Safe ingradients

Trusted brand

Tyoma

Agusha


Two high-potential growth directions:1)Utilization of the portfolio via developing growing segments and introducing new lay-out standards, 2)Distribution expansion in H/SM channel by working with the key retailer chains

0

10

20

30

40

50

60

Q4 2015Q3 2015Q2 2015Q1 2015Q4 2014Q3 2014Q2 2014Q1 2014

AVG ND

AVG WD TT and Specialists

AVG WD Superettes

AVG WD Hyper/Supermarkets

Despite rather high ND and WD in both TT and Superettes, average WD in H/S markets is still relatively low. -> Consider expansion in this H/SM channel

1.

Weighted and numeric distribution comparison, average %

In general, Agusha has a slightly higher price or/and price mix compared to Tyoma. Large gap in NPU between market leaders and other players2.

120

110

100

90

80

70

Pri

ce i

nd

ex, %

CURD120

110

100

90

80

70

NEZHNIY VOZRAST

FRUTO-NYANYA

DRINK YOGHURT

110

100

90

80

70

60

120

AGUSHA

KREPYSH

PRIVATE LABEL

TYOMA (DANONE)

KEFIR

Net price per unit in key segments

In general, most volume-productive segments are Kefir and Curd. Compared to Agusha, Tyoma performs better in Kefir and milk. Significant increase in Kefir’s productivity. Relatively higher productivity in Milk

3.

1 172

1 395

2 119

517

1 856

1 381

1 735

2 200

443

1 712

Overall

MILK

KEFIR

DRINK YOGHURT

CURD

TyomaAgusha

SKU productivity development per segment comparison 2014-2015, %

-10

-10

-8

-14

5

-8

-4

Overall

MILK

KEFIR216

DRINK YOGHURT -30

-13

CURD

SKU productivity per segment, comparison, M units

Liquid form and yoghurt for Agusha has a relatively weak productivity, comparable to drink yoghurt

1. Focus on promoting Curd, Kefir and Milk• Implement space-to-sell method to lay-out standards• Increase Tyoma’s product range2. Possibly, enter new segments to strengthen reputation as infant nutrition provider like Liquid form and Yoghurt3. Reconsider Drink Yoghurt’s assortment• Abandon low-effective SKUs• Find growth scenarios for particular segment

9,9%

100%

2015

14,5%

18,4%

57,2%

2014

16,6%6,1%

14,7%

62,6%

MILK

KEFIR

DRINK YOGHURT

CURD

Substantial increase in Kefirs, driven by a large increase in volume and a decline in D. Yoghurts4.

Tyoma’s volume contribution, %

Source: case information, Nielsen, Romir, team’s analysis

Distribution and Pricing analysis SKU productivity and contribution analysis


Market is inefficient at the moment and by using category management methods via optimizing the shelf space we can possibly reach the companies target

Segment Now (# SKU)Optimal (#

SKU) Delisted (#

SKU)

CURD 56 22 34

DRINK YOGHURT

35 17 18

KEFIR 12 5 7

LIQUID FORMULA

14 6 8

MILK 22 7 15

YOGHURT 6 4 2

Segment Space Share Space (SM, 4 Modules) Tyoma Space (SM)

CURD 53% 158 44

DRINK YOGHURT 13% 38 11

KEFIR 15% 45 13

LIQUID FORMULA 4% 13 4

MILK 13% 40 11

YOGHURT 2% 7 2

We recommend the following changes in the assortment for an example retail chain, which lead to size of line optimization and introducing space-to-sell method of layout (see appendix)

2016 2017

Individual planogramper each shop (ex. 70)

Activity

Physical Layout change

Test market

Other retailers implementation

Conduct resultы and introduce results to other retailers

Key initiatives

Category Management Strategy

Space-to-sell method

Portfolio optimization (as an example +2 SKUs in Curd, 2 SKUs in Kefir and + 1 reputational SKU each in Liquid Formula and Yoghurt)

Additional navigation

Fair Category Management – tolerant to all brands on the market

Conduct seasonal supporting sales promo-actions

Time plan

Assortment Analysis

Source: case information, team’s analysis

Source: case information, team’s analysis


Delisting of the inefficient SKUs and increase in facings of the Tyoma brands will positively affect sales, which will help to double the Tyoma sales till the end of the 2017

0

500

1000

1500

2000

2500

3000

3500

4000

Seasonality of sales

Summer sales decrease, especially in June and JulySupporting sales promo in May and August

Most Russian women became more attentive to special offers and discounts on infant foods, which results in a drop in impulse purchases. In a 2015 focus group, moms admitted that they would optfor a product that offers some kind of bonus.

Hyper/Supermarkets

Superettes

TT and SpecialistsChange product layoutSmart Discount (based on loyalty cards)Multipacks

Multipacks with a good ratio of value for money (3+1)

Bonus Packs and merchandise packs (children's playgame, magnet, sticker, measuring spoon etc)

Price promotions / discounts (max 10%)

To support sales during the declining phase of the seasonality diversified approach to sales actions should be used per channel

Distribution and Pricing analysis

100

102

104

106

108

110

112

114

116

118

120

122

124

20172016

Navigation impact

Raise in transaction

Lower Out of stock

Layout changes in terms of new plannogram

Special Offers

Growth contribution impact per factor, %

Financial impact per shop

To all channels

Karzanov Artyom

Education

Master 2015-2017Plekhanov Russian University of Economics

Experience

Analyst Business DevelopmentOriflame1 year

Moskalev Viktor

Education

Master 2015-2017Plekhanov Russian University of Economics

Experience

Category management specialist CCHBC1 year

Polyakova Maria

Education

Bachelor 2011-2015Plekhanov Russian University of Economics

Experience

Learning&Development Manager Hewlett Packard Enterprise1 year

Bespalova Kseniya

Education

Bachelor 2011-2015Plekhanov Russian University of Economics

Experience

Analyst OperationsOriflame2 year

Row Labels Sum of UNITS/PACKS (1000) Sum of VALUE (1000 RUR) Volume share Value share AVG Share

AGUSHA KLASSICH. 4.5% 6M 100GR V 14025,69 448589,79 21% 21% 21% 21%

TYOMA KLASSICH. 5% 6M 100GR V 8658,9 264128,76 13% 12% 13% 34%

AGUSHA YABLOKO&BANAN 3.9% 6M 100GR V 5149,62 179212,41 8% 8% 8% 42%

AGUSHA GRUSHA 3.9% 6M 100GR V 3608,91 125618,22 5% 6% 6% 47%

TYOMA GRUSHA 4.2% 6M 100GR V 3006 96716,52 5% 5% 5% 52%

TYOMA BANAN 4.2% 6M 100GR G 2806,38 88793,28 4% 4% 4% 56%

AGUSHA MULTIFRUKT 3.9% 6M 100GR V 2688,21 90449,64 4% 4% 4% 60%

AGUSHA CHERNIKA 3.9% 6M 100GR V 2577,96 86748,39 4% 4% 4% 64%

AGUSHA ABRIKOS&MORK. 3.9% 6M 100GR V 2527,47 84528,99 4% 4% 4% 68%

AGUSHA YA SAM KLUB&VAN.3.8% 6M 100GR V 1722,42 68613,03 3% 3% 3% 71%

TYOMA CHERNIKA 4.2% 6M 100GR V 1930,5 61420,86 3% 3% 3% 74%

AGUSHA PERSIK 3.9% 6M 100GR V 1782,81 59668,83 3% 3% 3% 77%

AGUSHA ZLAKI 3.9% 6M 100GR V 1743,39 59215,86 3% 3% 3% 79%

AGUSHA YA SAM VISH&KR-BR.3.8% 6M 100GR V 1510,74 60036,57 2% 3% 3% 82%

TYOMA YABLOKO 4.2% 6M 100GR G 1656,18 53141,4 2% 2% 2% 84%

AGUSHA BIOTVOROG 4.2% 6M 100GR V 1394,55 43597,53 2% 2% 2% 86%

AGUSHA KLASSICH. 4.5% 6M 50GR G 1513,53 27842,04 2% 1% 2% 88%

TYOMA YABL&MORK. 4.2% 6M 100GR V 1167,66 36323,1 2% 2% 2% 90%

AGUSHA YA SAM MAL&BAN.PECH3.8% 6M 100G V 1013,22 39496,05 2% 2% 2% 92%

AGUSHA LESN.YAG. 3.9% 6M 100GR V 993,96 33619,05 1% 2% 2% 93%

TYOMA KLUBNIKA & BANAN 4.2% 6M 100GR G 701,46 21872,88 1% 1% 1% 94%

TYOMA ABRIKOS 4.2% 6M 100GR G 616,68 19440,9 1% 1% 1% 95%

WITHOUT FLAVOUR 574,83 12424,05 1% 1% 1% 96%

KREPYSH KLASSICH. 4.5% 6M 100GR G 435,78 10423,71 1% 0% 1% 96%

APPLE & BANANA 403,47 9279,09 1% 0% 1% 97%

KREPYSH KLASSICH. 10% 6M 100GR G 353,16 8368,02 1% 0% 0% 97%

BILBERRY 333,27 7701,75 1% 0% 0% 98%

PEAR 322,83 7493,13 0% 0% 0% 98%

AGUSHA YA SAM KLUB&ZEML.3.6% 3G 100GR V 184,86 6849,27 0% 0% 0% 99%

FR.-NYAN.GRUSHA 4.2% 6M 100GR G 165,51 5358,69 0% 0% 0% 99%

FR.-NYAN.YABLOKO 4.2% 6M 100GR G 162,36 5249,61 0% 0% 0% 99%

FR.-NYAN.BIOTVOROG 5% 6M 100GR G 165,24 5100,66 0% 0% 0% 99%

AGUSHA YA SAM GRUSH&PERS.3.6% 3G 100GR V 149,04 5533,38 0% 0% 0% 100%

FR.-NYAN.CHERNIKA 4.2% 6M 100GR G 103,68 3312,27 0% 0% 0% 100%

RASPBERRY & WILD STRAWBERRY 46,53 1102,5 0% 0% 0% 100%

AGUSHA CHER.SMORODINA 3.9% 6M 100GR V 43,2 1192,5 0% 0% 0% 100%

AGUSHA YA SAM APEL&CHER.3.8% 6M 100GR V 31,14 1035,99 0% 0% 0% 100%

FR.-NYAN.MALINA 4.2% 6M 100GR G 26,73 756,36 0% 0% 0% 100%

AGUSHA 3.9% 6M 100GR V VAR 19,35 542,88 0% 0% 0% 100%

FR.-NYAN.YABL&BANAN 4.2% 6M 100GR G 12,06 342,27 0% 0% 0% 100%

KREPYSH GRUSHA 4.2% 6M 100GR G 11,79 325,53 0% 0% 0% 100%

KREPYSH BANAN&YABLOKO 4.2% 6M 100GR G 10,08 283,95 0% 0% 0% 100%

AGUSHA CHERNOSLIV 3.9% 6M 100GR V 0,54 16,29 0% 0% 0% 100%

TYOMA 4.2% 6M 100GR G VAR 0,54 10,8 0% 0% 0% 100%

KREPYSH TVOROG DETSKIY 4.5% 6M 50GR G 0,36 6,03 0% 0% 0% 100%

AGUSHA S FRUKTOZOY 4.1% 6M 100GR V 0,09 1,53 0% 0% 0% 100%

UMNITSA PERSIK 4.2% 6M 100GR V 0 0,45 0% 0% 0% 100%

AGUSHA YA SAM KLUB&VAN.3.8% 6M 2X100GR V 0 0,27 0% 0% 0% 100%

AGUSHA KLASSICH. 10% 6M 100GR V 0 0 0% 0% 0% 100%

TYOMA CHERNOS 4.2% 6M 100GR V 0 0 0% 0% 0% 100%

TYOMA CHERNOS&BANAN&ABR. 4.2% 6M100GR G 0 0 0% 0% 0% 100%

TYOMA YABL&MORK/GR/CHERN. 4.2%6M100GR G 0 0 0% 0% 0% 100%

UMNITSA ABRIKOS 4.2% 6M 100GR V 0 0 0% 0% 0% 100%

UMNITSA KLASSICH. 5% 6M 100GR V 0 0 0% 0% 0% 100%

UMNITSA YABLOKO&BANAN 4.2% 6M 100GR V 0 0 0% 0% 0% 100%

UMNITSA YABLOKO&GRUSHA 4.2%6M 100GR V 0 0 0% 0% 0% 100%

CURD Drink Yoghurt

Row Labels Sum of UNITS/PACKS (1000) Sum of VALUE (1000 RUR) Volume share Value share AVG Share

AGUSHA KLUBNIKA&BANAN 2.7% 8M 200GR BO 2603,16 107026,02 18% 19% 18% 18%

AGUSHA YABL&GRUSHA 2.7% 8M 200GR BO 1890,6 78968,88 13% 14% 13% 32%

AGUSHA YA SAM MALINA 2.7% 8M 200GR BO 1439,04 57397,56 10% 10% 10% 42%

TYOMA ZEL.YABLOKO 2.8% 8M 210GR A 1132,32 45284,76 8% 8% 8% 49%

AGUSHA PERSIK 2.7% 8M 200GR BO 1108,98 45061,32 8% 8% 8% 57%

TYOMA SHIPOVNIK&MALINA 2.8% 8M 210GR A 951 37630,2 7% 7% 7% 64%

AGUSHA NATURALNIY 3.1% 8M 200GR BO 946,2 37552,56 6% 7% 7% 70%

AGUSHA CHERNOSLIV 2.7% 8M 200GR BO 673,62 26559,18 5% 5% 5% 75%

TYOMA BANAN&ZEMLYANIKA 2.8% 8M 210GR A 587,16 23694,12 4% 4% 4% 79%

AGUSHA ZLAKI 2.7% 8M 200GR BO 513 20603,88 4% 4% 4% 82%

TYOMA CHERNOSLIV 2.8% 8M 210GR A 344,04 13054,68 2% 2% 2% 85%

TYOMA LESNYE YAGODY 2.8% 8M 210GR A 274,92 10326,84 2% 2% 2% 87%

AGUSHA YA SAM BAN.&PECHEN 2.7% 3G 85GR S 298,2 8599,44 2% 1% 2% 88%

AGUSHA YA SAM VISHNYA 2.7% 8M 85GR S 297,06 8402,46 2% 1% 2% 90%

TYOMA GRUSHA&YABLOKO 2.8% 8M 210GR A 232,2 9082,32 2% 2% 2% 92%

AGUSHA YA SAM KLUB&ZEML.2.2% 3G 200G BO 216 9474,12 1% 2% 2% 93%

AGUSHA YA SAM YAG.ASSORTI 2.6% 3G 85GR S 256,08 7324,98 2% 1% 2% 95%

AGUSHA YA SAM BAN&PECHEN 2.7% 8M 200G BO 215,22 8585,94 1% 1% 1% 96%

AGUSHA YA SAM YAB&GRUSHA 2.7% 3G 85GR S 239,22 6894,6 2% 1% 1% 98%

AGUSHA YA SAM YABL&BANAN 2.2% 3G 200G BO 123,66 5382,42 1% 1% 1% 99%

FR.-NYAN.YABL&BAN.S INUL.2.5% 8M 200ML A 42,06 1577,04 0% 0% 0% 99%

FR.-NYAN.KLUB&BAN.S INUL.2.5% 8M 200ML A 41,4 1533,18 0% 0% 0% 99%

FR.-NYAN.MALINA S INULIN.2.5% 8M 200ML A 33,54 1199,7 0% 0% 0% 99%

FR.-NYAN.GRUSHA S INULIN.2.5% 8M 200ML A 33,3 1201,14 0% 0% 0% 100%

AGUSHA YA SAM YABL.&BANAN 2.7% 8M 85GR S 30,48 771,06 0% 0% 0% 100%

TYOMA PECHEN`E 2.8% 8M 210GR A 23,04 778,68 0% 0% 0% 100%

NEZHNIY VOZRAST D\DET.PIT.PER.1.5% 200GA 7,8 229,56 0% 0% 0% 100%

NEZHNIY VOZRAST D\DET.PIT.Y&GR.1.5%200GA 7,2 215,28 0% 0% 0% 100%

TYOMA GRANAT 2.8% 8M 210GR A 2,52 82,8 0% 0% 0% 100%

AGUSHA ABRIKOS 2.7% 8M 200GR BO 0 0,06 0% 0% 0% 100%

AGUSHA ABRIKOS 2.7% 8M 100GR BO 0 0 0% 0% 0% 100%

AGUSHA CHERNIKA 2.7% 8M 100GR BO 0 0 0% 0% 0% 100%

AGUSHA GRUSHA 2.7% 8M 100GR BO 0 0 0% 0% 0% 100%

AGUSHA NATURALNIY 3.1% 8M 100GR BO 0 0 0% 0% 0% 100%

AGUSHA YA SAM CHERNIKA 2.7% 8M 200GR BO 0 0 0% 0% 0% 100%

Row Labels Sum of UNITS/PACKS (1000)Sum of VALUE (1000 RUR)Volume shareValue shareAVG Share

AGUSHA KEFIR 3.2% 8M 200ML A 7908,32 215747,6 39% 39% 39% 39%

TYOMA BIOLAKT 3.2% 8M 208GR A 5560,64 155320,8 27% 28% 28% 66%

AGUSHA BIOKEFIR 3.2% 8M 200ML A 3914,64 112350,2 19% 20% 20% 86%

TYOMA BIOLAKT KLASSICH.3.4% 8M 206GR A 1033,76 29037,76 5% 5% 5% 91%

AGUSHA YA SAM KISL.IMMUN.3.4% 8M 207ML A 602,96 22444,64 3% 4% 3% 95%

KREPYSH KEFIR 3.2% 8M 200ML A 440,96 7488,48 2% 1% 2% 96%

AGUSHA BIOLAKT 3.2% 8M 200GR BO 290,32 7409,2 1% 1% 1% 98%

KREPYSH BIFIDO KEFIR 3.2% 8M 200ML A 242,72 4188,64 1% 1% 1% 99%

KREPYSH KISLOMOLOCHNIY 3.5% 8M 200ML A 183,2 3999,44 1% 1% 1% 100%

WITHOUT EXTRA FLAVOUR 115,04 1938 1% 0% 0% 100%

TYOMA KEFIR 3.2% 8M 200ML A 5,92 141,76 0% 0% 0% 100%

BIFIDUMBAKTERIN 2.5% 8M 190ML BO-DIAMED 0 0,16 0% 0% 0% 100%

AGUSHA BIO W3 YAB&MOR.KM 1.5%12M100GR BO 0 0 0% 0% 0% 100%

AGUSHA KEFIR 2.5% 205ML A 0 0 0% 0% 0% 100%

VYSOKO VYSOKO KEFIR 3.2% 8M 250ML A 0 0 0% 0% 0% 100%

Kefir

Appendix


AGUSHA-2 KISLOMOL.SMES` 6M 204ML A3666,72 120118,9 67% 70% 69% 69%

AGUSHA-2 MOL.SMES` STERIL. 6M L 200ML A453,09 12444,21 8% 7% 8% 76%

AGUSHA YA SAM MOL.KOK.MALINA 209ML A453,36 11702,43 8% 7% 8% 84%

AGUSHA-1 KISLOMOL.SMES` 0M 204ML A 394,5 12675,69 7% 7% 7% 91%

AGUSHA YA SAM MOL.KOK.VANIL 209ML A155,31 4070,4 3% 2% 3% 94%

AGUSHA-1 MOL.SMES` STERIL. 0M L 200ML A94,2 2631,9 2% 2% 2% 96%

AGUSHA YA SAM MOL.KOK.KAKAO 209ML A90,27 2409,93 2% 1% 2% 97%

FR.-NYAN. MOL.KOK.KAKAO 12M 200ML A58,59 1535,85 1% 1% 1% 98%

FR.-NYAN. MOL.KOK.VANIL 12M 200ML A 53,91 1377,03 1% 1% 1% 99%

FR.-NYAN. MOL.KOK.MALINA 12M 200ML A24,42 540,39 0% 0% 0% 99%

FR.-NYAN. MOL.KOK.BANAN 12M 200ML A22,74 512,13 0% 0% 0% 100%

NAN-2 MOL.SMES` 6M L 400(2X200)ML A 4,89 525,48 0% 0% 0% 100%

NAN-1 MOL.SMES` 0M L 400(2X200)ML A 3,75 401,55 0% 0% 0% 100%

AGUSHA-1 MOL.SMES` STERIL.0M L 3X200ML A0,03 1,05 0% 0% 0% 100%

Liquid Formula


AGUSHA MOL.VITAMIN.3.2% 500ML A4398,75 172226,7 26% 33% 29% 29%

AGUSHA MOL.VITAMIN.2.5% 8M 200ML A4908,7 122047,6 29% 23% 26% 55%

TYOMA MOLOKO 3.2% 500ML A 2397 99074,8 14% 19% 16% 71%

AGUSHA MOL.LAKTULOZA 2.5% 12M 200ML A1503,05 40132,35 9% 8% 8% 80%

TYOMA MOL.STER. 3.2% 8M 200ML A1427,8 33447,2 8% 6% 7% 87%

TYOMA MOL.OBOG. 3.2% 8M 200ML A1380,3 32336,3 8% 6% 7% 94%

AGUSHA MOL.ULTRAPAST.3.2% 270ML BO258,4 7360,2 2% 1% 1% 95%

KREPYSH MOL.STERIL. 3.2% 8M 200ML A318,65 5417,75 2% 1% 1% 97%

AGUSHA YA SAM IMMUNITI 2.5% 500ML A87,55 4198,1 1% 1% 1% 98%

FR.-NYAN.MOLOKO 2.5% 8M 200ML A130,15 2903,8 1% 1% 1% 98%

FR.-NYAN.MOLOKO.2.5% 500ML A 50,1 2054,25 0% 0% 0% 99%

WITHOUT FLAVOUR 120,35 1937,1 1% 0% 1% 99%

FR.-NYAN.MOL.OBOG.2.5% 500ML A40,95 1870,95 0% 0% 0% 99%

NEZHNIY VOZRAST ULTRAPA.3.2% 950ML A11 710,6 0% 0% 0% 99%

NEZHNIY VOZRAST VITAMIN.3.2% 950ML A10,1 621,3 0% 0% 0% 100%

FR.-NYAN.MOL.OBOG.3.2% 8M 200ML A27,8 605,6 0% 0% 0% 100%

FR.-NYAN.MOL.OBOG.2.5% 8M 200ML A20,65 429,25 0% 0% 0% 100%

NEZHNIY VOZRAST 8M 3.2% 200ML A12,8 289,7 0% 0% 0% 100%

NEZHNIY VOZRAST VITAMIN.8M 3.2% 200ML A11,4 249,9 0% 0% 0% 100%

AGUSHA MOL.VITAMIN.3.2% 8M 200ML A6,25 191,05 0% 0% 0% 100%

FR.-NYAN.MOLOKO 3.2% 8M 200ML A5,9 143,05 0% 0% 0% 100%

BELLAKT 3.2% 10M 200ML A 0,3 8,85 0% 0% 0% 100%

AGUSHA MOL.LAKTULOZA 3.2% 12M 200ML A0 0 0% 0% 0% 100%

AGUSHA SLIVKI STERIL.10% 6M 200ML A0 0 0% 0% 0% 100%

NEZHNIY VOZRAST MOL.FTOR.3.2% 1L S0 0 0% 0% 0% 100%

NEZHNIY VOZRAST MOL.PAST.3.2% 800GR S0 0 0% 0% 0% 100%

SAMI S USAMI MOL.STER.3.2% 8M 200ML A0 0 0% 0% 0% 100%

SAMI S USAMI MOL.VIT. 3.2% 8M 200ML A0 0 0% 0% 0% 100%

UMNITSA DET.MOL. 3.2% 8M 200ML A 0 0 0% 0% 0% 100%

UMNITSA MOL.VITAMINIZ.3.2% 8M 200ML A0 0 0% 0% 0% 100%

Milk


AGUSHA ZEML&MALINA 2.7% 8M 90GR G1744,11 51733,71 61% 61% 61% 61%

AGUSHA ZLAKI 2.7% 8M 90GR G 484,74 15090,39 17% 18% 17% 78%

AGUSHA BANAN 2.7% 8M 90GR G 406,62 11981,97 14% 14% 14% 92%

AGUSHA YA SAM YABL&GRU.2.5% 3G 110GR G190,89 5913 7% 7% 7% 99%

AGUSHA ABRIKOS&LIP.TSVET 2.7%8M 90G G24,84 644,67 1% 1% 1% 100%

AGUSHA CHERNOSLIV 2.6% 8M 90GR G1,62 46,35 0% 0% 0% 100%

AGUSHA NATURALNIY 2.9% 8M 90GR G 0 0 0% 0% 0% 100%

Yoghurt

Appendix

Career

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