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Scott Brown, Social Information Group - webinar for the Colorado Library Consortium (CLiC), December 2012
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1 © 2012 Social Information Group
Branding Yourself and Your Library Career on LinkedIn
Scott Brown, Social Information Group – December 2012
Colorado Library Consortium (CLiC)
2 © 2012 Social Information Group
• What do we mean by “branding”?
• Why LinkedIn?
• Free vs paid versions
• The basics
• LinkedIn for for the next step in your career
• Showcasing your skills and increasing your visibility
• Final thoughts
• Q&A
Agenda
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A personal LinkedIn story
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Branding
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Branding
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Branding
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Branding
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What’s your brand?
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Social tools: Professional use vs. personal use
Tone
Content
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• More than 120 people signing up every hour.
• More than 150 million members in over 200 countries.
• 4.2 billion people searches in 2011.
Why LinkedIn?
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• Executives from all Fortune 500 companies are members.
• Used by recruiters in 82 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company Pages.
• Hundreds of thousands of job applications have been submitted via LinkedIn.
• Recruiters increasingly using social tools to source employees directly.
Sources: About LinkedIn: http://press.linkedin.com/about and WSJ: http://online.wsj.com/article/SB10001424052748704307404576080492613858846.html
Why LinkedIn?
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• Rich and unique job, organization, and industry information
• Centralized place to have your professional content
• Familiar format – like a resume
• Many companies sourcing jobs via LinkedIn
• Great place to jump in and “get good” at social networking
Why LinkedIn?
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Which of the following describe you?
(Check all that apply)
• I have not signed up for LinkedIn
• I have signed up but have not done anything with it
• I have signed up and have a good profile
• I have a good profile and a strong network
• I’m a LinkedIn God or Goddess
Poll
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http://www.linkedin.com
• What is it? • Think:
• What’s the advantage?
• Where do I find it?
Online professional networking tool
Your professional/community tool
Free & subscription versions
Visible to recruiters, hiring agents, etc.
Central clearinghouse for information about you
Build a strong professional network
Groups
Share and demonstrate expertise
http://www.linkedin.com
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How do I get started?
• Sign up
• Import your resume
• Connect
• People you know
• Peers, fellow employees
• Join groups
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The basics
• Photo
• Headline
• Customized URL
• Summary
• Employment
• Education
• Honors & awards
• Interests
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Photo
• Why?
• People can put a face to a name
• And because, this looks unprofessional:
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Headline
• Why?
• Your “one-liner” about you and your impact
• Gets posted anytime you are active in LinkedIn!
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Customized profile link
• Why?
• Personal branding – looks professional
• Put anywhere – email signature, business card, web site, etc.
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Customized URLs
• Why?
• Personal branding & drive traffic to your site(s)
• And because, even though this is standard, this looks unprofessional/unbranded:
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Summary
• Why?
• This is your ‘elevator pitch’ in written form
• Quickly illustrate your impact, key skills
• Key words and phrases for searching
• Can also call out “Specialties”
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Position descriptions
• Why?
• Specifics of your experience & impact
• Add in keywords & details that don’t fit in your summary
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Keywords
Look for them and synch them up
• Job postings
• Resume/LinkedIn
– Targeted to one job
– Targeted to the types of jobs you want
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Keywords
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Keywords
In LinkedIn, use them in:
• Summary
• Specialties
• Experience descriptions
• Volunteer work
• Education
• Interests
• Skills (if they match up with LinkedIn skills)
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LinkedIn connection
Import tools
Friends
Past colleagues
Current colleagues
Me
Schoolmates & professors
Relatives
Mentors
Good connectors:
HR people, esp. recruiters
500+ connected people
Connecting through groups
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LinkedIn connection
Groups
Associations & groups you belong to
Groups you’re interested in
Large groups
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Why subscribe?
• InMail: LinkedIn “email”, can send without connection or introduction
• Expanded Profile Views: Expanded profile view for everyone on LinkedIn, including people outside your network
• Who’s Viewed My Profile
• Additional features
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Why subscribe?
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• Showcasing yourself
• Skills building
• Using advanced features
– Adding sections
– Applications
LinkedIn for the next step in your career
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• Why?
• “Tag” yourself for more “findability”
• Find jobs associated with your skills
• Recruiters use these to find you!
Skills
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• Why?
• Demonstrate your industry awareness
• Keeps you in your connections’ awareness
• “Like” & comment on others’ updates
Status updates
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• Why?
• Demonstrate your knowledge and expertise
• Connect with industry and professional experts
• Capture industry “buzz”
Groups
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• Why?
• Draw in your additional content
• Let people know more about your work
Publications
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• Slides, blogs, certifications, reading list, events, languages, projects, patents
• Why? • Draw in your additional content
• Let people know more about you
Applications
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How do you know it’s working?
People connect with you
Increasingly showing up in search results
Increased profile views
People are responding to you and asking you questions
You get headhunted!
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• Update regularly – even just a little bit
• Move your profile sections around
• Look at “people you might know” and connect!
• Review quarterly
• Add articles, new presentations
• Solicit recommendations
• See what new features are available
• Check your settings
Logistics
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Questions
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Thank you! Scott Brown and Social Information Group
Enhance your online visibility and marketing using the best social networking tools - tailored to your specific needs
Coaching to help you be your best – from new to seasoned professionals
Contact me: [email protected] http://www.socialinformationgroup.com 303-834-7553
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LinkedIn checklist
Photo
Title
Personalized link
Website links
Summary
Current positions
Volunteer positions
Key words & phrases
Interests
Education
Award & Honors
Contact settings
Recommendations
Articles
Slides
Blog
Other apps
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