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Brand
Managing your online reputation
About Me
• Tracy Raiteri• Digital and social media consultant• Local small businesses• Since 2010
Get serious about branding “YOU”
What is a brandWhat is a personal brand
Online reputation management is importantSocial media affect’s your reputation foreverSteps to manage your online reputation
Building brand YOU
Outcome
• aware of the value• tools to manage and grow
What is a Brand?
What is a ‘Personal’
Brand?
“Personal brand is what people say about you when you leave the room”- Jeff Bezos, Founder, Amazon.com
Who do you know that has a ‘Personal’
Brand?
So, how is your personal Brand?
It’s up to you to build, manage and protect it
Why manage your online reputation?
WHAT COULD POSSIBLY GO WRONG?
Keyboard courage
False sense of security and
privacy
Lack of emotional context of text
Disregard for other people
Easy of immediate access
Viral nature of online content
Can’t control what other’s post about you
Examples
Jokes aren’t always funny
Embarrassing rants
Not knowing the facts
Sharing dumb actions
Joining in silly pranks
Other people sharing your snaps
Not thinking about consequences
Want more examples?
on SBSonDemand and on YouTube
Why manage your online reputation?
What happens online affects your entire life.
The line between personal and professional no longer exists
Every single thing you do online will be accessible to other people until the end of time.
SOLUTION
It’s not about ‘disappearing’ from the internet
It’s about control
Using the internet and social media to showcase YOU not your flaws.
“In the not too distant future, your digital footprint will carry far more weight than anything you might include on your resume”
Impact on career
It’s an “Employer’s Market”
93% of recruiters will screen social media
56% of recruiters find candidates through social media
70% of recruiters have rejected a candidate due to online reputation
82% digital natives realised the long-term impact of their posts
52% having regrets about things they’d posted.
Digital Footprint = Reputation = Influence
Find a jobBuild a career
Get head-hunted by organisationsGrow a network
Open doors to opportunitiesGet you loans or grants
We are in the “knowledge” economy – what others can see, not what’s in
your head.
What can you do?
AUDIT
• Search your name, email, phone• What is there about you?• What images are there?• Try: brandyourself.com
GROW
• Claim all your online profiles• Setup profiles on top platforms• Post appropriate content• Engage with the community• Grow your network
Buy your Domain
• YourName.com AND .com.au• Bit.ly/TownsvilleDomainRegistration• Setup [email protected]
LinkedIn• Most valuable online asset• Public profile 100% complete• Professional image• Strong recommendations• Professional email address• Optimise for the career you
want
• Follow leaders in your industry• Engage in conversations• Follow industry hashtags• Create Twitter lists
Blog• Free or own blog– Wordpress.org– Blogger.com
• Publish content and images to project your interests, knowledge, experiences and abilities
• Publish at least monthly• You can even make money from a
blog
About.me• Create and optimise a profile
Medium.com
• Create a profile• Publish articles
Personal Profiles:• Secure your privacy• Control privacy on each post• Follow and engage with influences in
your industry
Public Figure• Create a Facebook Page as a Public Figure• Share content around your industry• Publish NOTES that inform
Slideshare• Publish presentations• Showcase your knowledge
Best Practice:• Understand security and privacy settings• Participate and engage to add value• Be respectful and appropriate• Share… but don’t overshare #TMI• Be aware of yours and others privacy• Ask yourself, are you being a positive
communicator• Don’t friend people you don’t know or
respect• Don’t talk about politics or religion
MODERATE• Remove offending content• Ask publisher to remove offending content• Push offending content down search by
posting positive content• Present your side of the story• Seek professional help
PROTECT• Keep all profiles up to date• Tighten privacy settings on profiles• Refresh passwords (Lastpass.com)• Keep your sensitive information safe• Don’t share logins• Don’t ‘check in’ • Remove geotagging on photos
GROW• What do you want to be know for?• Short and long term Goals?• What value could you share?• Networking?• Amplify your assets
MONITOR
• Search your name regularly• Setup Google.com/alerts• BrandYourself.com
SUMMARY
• Don’t hide yourself online• Control privacy• Protect sensitive information• Mitigate negative content• Build positive content• Monitor brand “YOU”
QUESTIONS
