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More LinkedIn Tips? Contact [email protected] Confidential 2018
A BRANDED BANNER, PHOTO,SUMMARY: Get a professional head shotrepresenting your brand. NO dogs, fish, kids,or Hawaiian shirts. 80% of the image shouldbe your head. White backgrounds are best.Be sure to smile! Add banner image torepresent brand. Use 1584x396 pixel size.Summary – 2000 characters, first 226 show upin summary, first 110 show up on mobile. Addtitles, brand statement and contact email infirst 2 lines.
A PROFESSIONAL HEADLINE: Title at Company or Title you are Seeking|Brandstatement (what you do for an organization, orcompany brand statement). Use keywords.(120 characters)
A POSTS: Write an Article, long form. Addlong form blogs: 300-2000 words withimages and links.
A CURRENT POSITION | COMPANY: Add current job title or title that you’reseeking | Key words which represent companyservices, i.e. Marketing Manager | BrandStrategist (Company: Add company if working,or Seeking Title at industry). Must have a titlein the title line to be picked up in searches, clickthe title from the drop down box (100character limit in title line). Use headers indescription (frosting / cupcakes).
2018 Best LinkedIn Profile Checklist
More LinkedIn Tips? Contact [email protected] Confidential 2018
A MEDIA: Add portfolios andcontent that prove your brand andabilities. Add PPTs, white papers,articles, SlideShare, YouTube videos,and other portfolio items. Set up aSlideShare.net account. Use websiteURLs or upload files.
A PAST POSITIONS: Add pastpositions. Make sure titles are pulledfrom the drop down boxes. Addfunctional skills or descriptions in the Title area after the title (100character limit).
A EDUCATION: Add colleges.Dates are not necessary.
A VOLUNTEER EXPERIENCE:Add volunteer experiences.
More LinkedIn Tips? Contact [email protected] Confidential 2018
A FEATURED SKILLS &ENDORSEMENTS: Add 50 SKILLS, putthe top 3 first. Only top 3 endorsementsshow up. Get 99 endorsements for thetop 10 skills (give endorsements to get).Notice skills from job descriptions and addthem here.
A RECOMMENDATIONS: Get 3from former bosses, clients, vendors,business partners. Give 3. First 6 wordsare the most important (leverage branding).Make sure they have keywords. Read blogon how to give and receive greatrecommendations:https://linkedin.com/pulse/5-best-tips-writing-meaningful-linkedin-anne-pryor/
A PROJECTS: Add projects that showaccomplishments. Add links anddescriptions. Don’t add proprietaryinformation. Add team members toprojects. Must be first degree connections.
A PUBLICATIONS,CERTIFICATIONS, PATENTS: Addcontent relevant to the position you desire.
A HONORS & AWARDS: Addcurrent and past honors and awards.
More LinkedIn Tips? Contact [email protected] Confidential 2018
NOTES:
A FOLLOW: Follow 200 companiesin targeted industries (up to 1,000).Follow people who are influencers.Target 5 industries or HUBS and 40companies in each industry.
A GROUPS: Maximum of 100groups, target 10 groups in each ofthe 5 industries. Follow groups whererecruiters or hiring managers sit.
A SETTINGS: LinkedIn Settings &Privacy are found under your ‘tinyhead / Me’ at the top right. The 3‘file cabinets’ are ACCOUNT, PRIVACY,and COMMUNICATIONS. Click on thelinks below each word and adjust theSettings. Check your Settingsfrequently.
