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Current Developments in Association Compensation
June 7, 2011
National Association of Manufacturers Council of Manufacturing Associations
Charles W. Quatt, Ph.D.
President
Quatt Associates, Inc.
2233 Wisconsin Avenue, NW
Suite 501
Washington, DC 20007
(202) 342 1000 x. 103
2
Discussion Topics
National Association of Manufacturers Council of Manufacturing Associations Survey Trends
Approaches to Market Pricing: Defining the Marketplace
Using Survey Data
Current Trends in Executive Compensation
Governance Trends
3
NAM CMA Survey Trends Participation has risen by 50% since the survey’s inception in 2009.
Survey median budgets have decreased since 2009.
Organizations that participated in all three years: budgets dip in 2010.
2009 54
2010 69
2011 81
Number of Participants 2009-2011
2009 $4,800,000
2010 $4,500,000
2011 $3,307,594
Median Budgets Among All Participants
2009-2011
2009 $4,207,000
2010 $3,550,000
2011 $4,197,000
Median Budgets Among Common
Participants 2009-2011
4
NAM Survey Trends among Three Year Survey Participants
Change in Total Cash Compensation 2009-2011
(Common Participants)
Respondents
2009
Change/ 2009
to 2010
Respondents
2010
Change/ 2010
to 2011
Respondents
2011
Change/ 2009
to 2011
Highest Paid 26 -2.10% 26 8.70% 25 6.41%
Second Highest Paid 25 6.80% 24 6.88% 24 14.15%
Third Highest Paid 24 5.98% 21 0.00% 22 5.98%
Fourth Highest Paid 23 15.53% 19 -11.26% 21 2.52%
Top Finance and Administration 20 3.05% 20 3.69% 20 6.84%
Top Government Relations 11 0.82% 11 5.28% 11 6.41%
5
NAM Survey Trends
Change in Total Cash Compensation 2009-2011
(All Participants by Budgetary Category)
2009-2010
Change
2010-2011
Change
2009-2011
Change
2009-2010
Change
2010-2011
Change
2009-2011
Change
2009-2010
Change
2010-2011
Change
2009-2011
Change
Highest Paid 9.7% 10.4% 20.1% -5.1% 15.9% 10.8% 4.3% 6.7% 11.1%
Second Highest Paid 6.2% -12.4% -6.2% 15.1% -1.1% 14.0% 13.7% 0.4% 14.1%
Third Highest Paid 13.9% -13.3% 0.6% 18.3% 0.3% 18.6% -0.4% 15.3% 14.9%
Fourth Highest Paid 9.0% -14.1% -5.1% 18.6% -6.8% 11.8% 7.9% 13.7% 21.6%
Chief Executive Officer 9.3% 10.6% 19.9% -5.1% 20.1% 15.0% 4.3% 1.9% 6.2%
Number Two Executive Position -12.3% 6.6% -5.7% -1.6% -3.8% -5.4% 8.8% -2.9% 5.9%
Top Finance and Administration 14.1% -20.7% -6.6% 9.7% -5.5% 4.2% 2.8% 7.3% 10.0%
Top Government Relations Position 12.0% -26.5% -14.5% -12.4% 6.5% -5.8% 20.4% 6.2% 26.6%
Less than $2.5 Million $2.5 to $7.5 Million Greater than $7.5 Million
6
NAM Survey Trends
Incentive Compensation Awards as Percentage of Base Salary 2009-2011
(All Participants and by Budgetary Category)
2009 2010 2011 2009 2010 2011 2009 2010 2011 2009 2010 2011
Chief Executive Officer
Q1 7.0% 12.0% 7.9% 4.7% 8.7% 5.6% 5.7% 11.9% 8.6% 15.3% 10.2% 15.5%
Median 14.0% 19.9% 14.2% 8.2% 15.6% 10.3% 10.8% 20.2% 12.7% 20.7% 14.1% 17.1%
Q3 20.4% 22.5% 20.1% 17.4% 24.2% 17.9% 16.4% 22.6% 25.6% 30.0% 22.1% 26.4%
Executives
Q1 4.2% 4.3% 4.5% 4.6% 1.8% 2.1% 3.7% 4.2% 4.1% 6.2% 8.5% 5.1%
Median 6.5% 8.1% 6.7% 6.1% 3.3% 4.2% 5.1% 6.7% 5.9% 12.0% 11.0% 7.9%
Q3 12.9% 13.5% 8.6% 9.7% 6.3% 7.8% 6.5% 11.3% 8.3% 18.7% 15.0% 17.7%
All Participants Less than $2.5 M $2.5 to $7.5 M Greater than $7.5 M
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NAM Survey Trends – Incentive Compensation Practices
Percentage Awarding Incentive Compensation 2009-2011
(All Participants by Budgetary Category)
2009 2010 2011 2009 2010 2011 2009 2010 2011
Chief Executive Officer 66.7% 43.5% 66.7% 73.3% 66.7% 65.2% 81.3% 85.7% 87.5%
Overall (All Positions) 58.4% 38.5% 60.3% 47.5% 62.4% 61.4% 76.7% 72.2% 81.5%
$2.5 to $7.5 MillionLess than $2.5 MillionGreater than $7.5
Million
8
Approaches to Market Pricing: Defining the Marketplace Defining the peer group of market comparators is the most crucial step in market pricing. There
is increasing scrutiny of the peer group by Board members, the public, and other stakeholders.
Factors in developing an accurate and defensible comparator peer group:
Organizations with similar
Mission
Location
Scope
Budget
Staff size
Impact
Similar talent pool for executive attraction/retention
Specific characteristics of the executive
Work history, professional background, other (e.g., political background)
Education and experience requirements
Time in position
9
Using Survey Data
Review the database, ensuring sufficient number of data points
Make sure position matches are appropriate
Be able to defend survey choices
Understand use of base salary versus total cash compensation in selecting survey data
When setting compensation levels for the CEO and other senior positions, consider:
Compensation philosophy
Organization financial status and affordability of executive compensation
Internal pay practices among executives and staff
Board opinion
10
Trends – Base Salary
2010 vs. 2011 Projected Salary Increase Comparison:
Chief Executive Total Salary Increase2
3.0% 2.1%
Executive Total Salary Increase2
3.0% 2.1%
Staff Total Salary Increase2
3.0% 2.3%
8.8% 36.4%
2 Results include organizations reporting holding salaries flat.
2011 Projected Data
(Obtained in October 2010)
2010 Projected Data
(Obtained in October 2009)
Results of Quatt Associates Surveys1
Percentage of Organizations Holding
Salaries Flat
1 Data are salary increases measured as a percentage of budget, not as a percentage of incumbent salary.
11
Trends – Annual Incentive
Continued and growing use of incentive compensation plans. Focus on ensuring:
Goals are defined relative to mission and strategy.
Incentive levels are supported by meeting financial goals
Plan is driving the right types of results and leadership behaviors
Incentive payouts (individually and in total) correspond to the level of performance achieved
More organizations are using formal, objective-based, formula-driven plans rather than using
discretion in determining awards
The best formula-driven plans have formal plan documents and define:
Formal tie between performance goals and the compensation plan
Measurements for success – both an institutional “scorecard” and a leadership assessment
score
Award levels: threshold, target and maximum
12
Trends – Long Term and Retention Incentive Plans
The prevalence of long-term incentive plans (LTIPs) has been increasing in the last few years,
LTIP’s are often structured in 457(f) plans.
The main objectives of LTIPs are to reward long-term performance and promote executive
retention
Award amounts are usually much lower than in for-profits, where they can generate a significant
portion of an executive’s pay package
13
Trends: Governance
Increased level and demands of governance related to executive compensation and performance
assessment due to:
Increased availability of compensation information through the new 990 reporting requirement
Significantly greater scrutiny of compensation data by the public, stakeholders, the press,
government and internal staff
Board Committees, not individual Board Chair, making decisions
Greater engagement of full Board
New 990’s are asking if all Board members have received the 990.
Greater practice in documenting compensation philosophy, system, annual performance and
decision processes
Documented defensibility
14
Board Compensation Decision Making Factors
Factors for determining appropriate executive compensation
Market value of the position
Pay trends in the sector in which board members and stakeholders operate
Compensation trends among peer organizations and in the geographical area
Contract terms and compliance with the established compensation philosophy and
compensation system, including the pay for performance system
The performance of the organization, including its financial performance
Staff compensation practice, for example the differential between executive compensation
and staff compensation
Perceived fairness on the part of observers, including:
The board members
The stakeholders
The public