14 Lessons in Technopreneurship

14 Lessons in Technopreneurship

Jane2e Toral h2p://www.digitalfilipino.com

“The use of technology as an integral and key element in the transforma6on of goods or services.” – Randall Stross

www.homebasedelite.com

The Need

•  Working professionals wanAng to earn from the side.

•  Home-‐based individuals wanAng to earn on their own.

•  Desire to earn full-‐Ame online.

•  Quick-‐fix income online.

•  Long-‐term income online.

#1. Be a dreamer

h2p://www.architerra.org

#2 Be crea4ve

#3 Be relevant to your audience.

#4 Encourage par4cipa4on, add fun.

Infograph made by DigitalFilipino.com



#5 Be a guide, remove frustra4on.

#6 Be a trusted solu4on and community.

h2p://digientrepreneur.com

#7 Provide convenience.

#8 Meet your audience.

#9 CulAvate leadership

Photo credit: PinayAds.com

h2p://www.coachjimsaret.ph

#10 Build advocates

h2p://www.coachjimsaret.ph

#11 It is about them, not you.

Select Monthly Online Ac4vi4es (%) 2009 2010 2011

VisiAng Social Networking sites 51* 53 82

Search 58 76 80

Instant messaging 63 68 69

Internet Portal 54 73 67

VisiAng public chat rooms 54 67 65

Email 63 65 64

Played games online 53 45 54

Listen to songs in music websites -‐ -‐ 45

Downloaded or uploaded music files online 25 37 37

Shared/posted something online that you created 15 24 36

* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across NaAonal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011

AcAviAes showing significant increase at 95% confidence levels between 2009 and 2011

Despite this stability, overall engagement is on the rise. Social networking now dominates…

#12 Know what’s hot?

h2p://bit.ly/jamflores

Educate the market, show potenAal.

#13 Change the rules of the game.

# Prepare for the sweet spot

# Home, hangout, hideout

h2p://business.manilastandardtoday.com/2012/03/28/tetangco-‐says-‐populaAon-‐will-‐bolster-‐growth/

#14 Keep innova4ng.

Source: Business Model GeneraAon book – h2p://businessmodelgeneraAon.com



DigitalFilipino Members as mentors / angel investors

InternaAonal incubators.

Funding plahorm.

Online bootcamp

Angel investor recruitment

E-‐Learning

Prospect screening

Experienced pracAAoners as mentors.

Hands-‐on angel investors.

Virtual-‐friendly

DigitalFilipino Start-‐Up 100 Project Business Model Canvas

Personal relaAonship

Minimal bureaucracy

Personal network

E-‐Learning plahorm

Successful entrepreneurs wanAng to switch to investor.

People wanAng support for their technopreneur venture.

Webinar plahorm

Mentoring sessions

NegoAaAons

Minimum of 1% share or P100,000 successful referral investor fee.

DTI, BPAP, CCAP, reArees, OFW organizaAons, financial, training, virtual communiAes, GoNegosyo.

MarkeAng; Gelng projects; Maintenance; Training delivery.

E-‐Learning

Project management

Learn pracAcal skills with no locaAon constraints.

Get project opportuniAes.

Provide expert advice as needed.

HomeBasedElite.com Project Business Model Canvas

Mentoring; On-‐demand online tutorials; community

Online / offline briefing; Website; Social media

Entrepreneurs exploring new business areas.

Stay-‐at-‐home Moms / Dad wanAng to earn from home.

Professionals wanAng to outsource

MarkeAng Training Domain name Web hosAng Webinar plahorm Website

SubscripAon (40%); per skill training (30%); Jobs (30%)

Commitment = determinaAon and perseverance

•  Always do your best and work hard. •  Be in charge. •  ConAnue to be a lifelong learner.

8 Simple Secrets to Raising Entrepreneurs book by Mary Joy Canon-‐Abaquin

Compassion = moAvaAon

•  Always think of how you can improve people’s lives.

•  Believe that the Filipino can. •  Care about others.

8 Simple Secrets to Raising Entrepreneurs book by Mary Joy Canon-‐Abaquin

h2p://slideshare.net/jane2etoral Let’s chat at h2p://twi2er.com/digitalfilipino

Career

14 Lessons in Technopreneurship