Embed Size (px)
DESCRIPTION
Presentation for the Midwest Society of Association Executives Annual Meeting on solving your most pressing membership problems.
Citation preview
Your Membership Dilemmas: SOLVED!Elizabeth Weaver Engel, M.A., CAECEO & Chief Strategist
@ewengel
Introductions
about me…
about you…
@ewengel
Is it…Magic?!?
No…it’s consulting!
@ewengel
The secret is…
@ewengel
Member Value Proposition
Question: How can we get members to think what we’re doing is valuable?
@ewengel
Member Value Proposition
Better question: What do our members need and want to be successful?
Which of those needs and wants can we reasonably meet?
@ewengel
co-create
@ewengel
Case study: Metal Treating Institute
@ewengel
#MTIStrong
Member Dues Models
Question: Free membership seems trendy – should we offer free
membership?
@ewengel
Member Dues Model
Better question: Does our membership model still align with our profession or
industry?
Are there alternatives that might work better?
@ewengel
Unique!
@ewengel
Case Study: NICSA
“Let Your Member Data Show You the Way”
http://associationsnow.com/2014/04/let-member-data-show-way
/
@ewengel
Member Engagement
Question: How can we get our members to do what we want them to
do?
@ewengel
Member Engagement
Better question: What do our members value?
What reward system can we build around that?
@ewengel
What THEY…
…not you.
@ewengel
It’s all about LOVE
@ewengel
Case Study: Mystery Client
@ewengel
Now it’s YOUR turn…
@ewengel
What will YOU do differently tomorrow?
@ewengel
Keep in touch!
Elizabeth Weaver Engel, M.A., CAECEO & Chief StrategistSpark Consulting@[email protected]/blog
