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Your Marketing Documents: How to Make Your Resume and Cover Letter Stand Out When hiring managers are presented with hundreds of resumes, how do you get your resume and cover letter to stand out? Ed Andriessen and Kevin Lewis, Business Marketing experts will show you how to change your resume from a typical list of job titles and bulleted responsibilities into a marketing document that describes your unique value and the contributions you can bring to an organization This presentation will cover: • Why you should change your resume into a marketing document? • What is really going on in the typical hiring manager’s office? • What type of resume format will gain attention in a positive way? • What do you need to add and what should you leave out of a resume? • How do you use SARs and PARs to demonstrate your accomplishments? • Should you send a cover letter and what specifically should the cover letter say? Join us for this informative session that will change your resume from a boring list into an exciting marketing document that gets you interviews.
Citation preview
Your Marketing
How to Make Your Resume and Cover Letter Stand Out
Documents:
Who We Are
• CEO of Lewis Education Group
• Business Consultant.
• Also devilishly handsome (and a lot thinner)
• CEO of Business Training Resource
• Marketing Consultant
• Devilishly handsome
Ed Andriessen Kevin Lewis
AgendaWhy you should change your
resume into a marketing document?
What is really going on in the typical hiring manager’s office?
What type of resume format will gain attention in a positive way?
What do you need to add and what should you leave out of a resume?
How do you use SARs and PARs to demonstrate your accomplishments?
Should you send a cover letter and what specifically should the cover letter say?
Q & A
It’s no longer about what you have…–Experience–Education–Titles
Why you should change your resume into a marketing
document?
It’s no longer about what you have…–Experience–Education–Titles
It’s about what you can do–Accomplishments–Achievements–Results
Why you should change your resume into a marketing
document?
It is your responsibility to communicate your value…
Marketing
The Marketing Process
Market Message Medium
Market Resume Search & Apply
Job Search
Most resumes communicate what a person has…not what they can do
The MESSAGE Creates Interest
Fritz BraunerFinancial Planner
The MESSAGE Creates Interest
Fritz Brauner
M0NEY
The MESSAGE Creates Interest
Fuel?
The MESSAGE Creates Interest
OR Ingredient
“Sometimes Marketing is Just positioning your product properly in the market” Paul Hawken Smith & Hawken
Job Search?
Or marketing campaign?
I can make you
MONEY!
Inspiration for parts of this
program
A useful guide you can find on
CareerBuilder.com
Example of actual Resume Accomplishment Section
Example of actual Resume Summary Section
Example of actual Resume Accomplishment Section
Example of actual Resume Accomplishment Section
Reformat with 3-5 brief bullet points summarizing
your career here
Reformat with 3-5 brief bullet points summarizing your most
significant accomplishments here
Remember…your resume gets a 20 second glance the first time a hiring manager views it, so quickly
answer the question…
How specifically did you do your job?
Create accomplishment statements with…
SARs (Situation-Action-Result)PARs (Problem-Action-Result)
SARs and PARs
SITUATION or
PROBLEMACTION RESULT
SARs and PARs statements emphasize past achievements and successes by using quantifiable and measurable information.
SARs and PARs
A PARs/SARs statement is a specific example of success doing a key element/duty of your job and covers the most important aspects of your job.
The specific results of your actions should be immediately clear to the reader.
SARs and PARs
Each PAR or SAR should answer the question . . . .
"how did you do the work differently or better?"
They highlight the value, benefits and contributions that you bring to the organization
SARs and PARs
SARs and PARs
DEMO
Form Groups of TwoUsing the SARS/PARS sheet
identify the most recent employment situation you had
Identify three accomplishments that you were directly responsible for
Allow your partner to interview you about your accomplishments
Record the results on the PARS/SARS sheet
SARs and PARs
Reformat with 3-5 brief bullet points summarizing
your career here
Reformat with 3-5 brief bullet points summarizing
your accomplishments here
Move your standard list of job titles and responsibilities below the summary and
accomplishments
• The content of your cover letter is in the job posting
• Select three job “criteria” and list how you meet that criteria
• Be specific with job titles and company names
Select three criteria from the
job posting
Ladies and Gentlemen,
I noticed a recent job posting on your website that describes a position with qualifications that I have attained in my 10 years in the banking industry.
You listed these requirements:• Handle bank reconciliations – I managed weekly bank
reconciliations at TD bank in my role as assistant bank manager.
• Post journal entries – I posted dozens of journal entries daily in my position at P&C bank. I received several commendations for accuracy.
• Process payroll with ADP – I processed payroll for 18 employees with Quickbooks which is substantially similar to ADP
I would like to speak with you about how I can add value to your organization.
I have enclosed my resume and look forward to speaking with you.
Kind regards,
Me
Sample Cover Letter Using Job Post Criteria
DO• Be Direct -
use names if possible
• Be detailed – position, qualifications (use job post)
• Be worthy – what value can you bring?
DON’T• Be generic
– no spray and pray
• Be careless – nobody will hire a sloppy person
• Be cocky – bragging is a turn off
AgendaWhy you should change your
resume into a marketing document?
What is really going on in the typical hiring manager’s office?
What type of resume format will gain attention in a positive way?
What do you need to add and what should you leave out of a resume?
How do you use SARs and PARs to demonstrate your accomplishments?
Should you send a cover letter and what specifically should the cover letter say?
Q & A
For More Information about dates and locations for Job
Search Marketing training visit…
JobSearchMarketing.co
Or call 609-365-0844
Yes…it’s co not com
Your Marketing
How to Make Your Resume and Cover Letter Stand Out
Documents: