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This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.
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1www.KonsultPartners.com/presentations
You’ve Got It Wrong!It is simpler than you think
Håkan Söderbom, www.konsultpartners.com
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After this, you will…ͼ Talk about social media as an expertͼ Know what social media is, and isn’tͼ Have a good overview of some key tools
ͼ This session is not about “how” to do it
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Håkan Söderbomwww.HakanSoderbom.com
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What is…?Media? Social Media?
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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook
Communities, forums, QA and discussion boards
Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora
Review and opinion sites
Amazon.com, Epinions.com, Bazaarvoice
BloggingPosterious, Wordpress, Blogger, Blogspot
Microblogging Twitter, Yammer, Chatter
Bookmarking Digg, Delicious, Stumbleupon
Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare
Social Games FarmVille, World of Warcraft
Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc
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Social Media Revealedͼ Social Media Tools ͼ Social Media Marketing
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Our strategyVisible Valued
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Becoming Visible and Valued
9www.KonsultPartners.com/presentations
Search Engine Optimization
KeywordsLinksTagsPage Rank…
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Getting Valued
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The Role of the Tools?
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LinkedInLeading professional networking site. Connects professionals with peers and friends. Allows recruiters to find passive candidates. Allows job seekers to find employers and open positions.
Several ways for connecting and networking:• Profiles• Contacts• Groups• Answers• Companies
• Other features: apps, jobs, messages, integration
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FacebookLeading social media site for personal networking.
It allows several ways for people to connect and network:• Friends• Timeline updates• Likes• Pages• Profiles
• Other features: apps, jobs, messages, integration
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TwitterMicro-blogging tool allowing 140 character messages. Fast moving.
# identifies topics@ identifies people
It allows several ways for people to engage:• Posts• Follows• Searches• Direct messages
• Follow-back is an expected culture
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YouTubeLeading video sharing site.
It allows several ways for people to engage:• Comments• Follows• Direct messages
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Flickr
Popular photo sharing site
Many integration points
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WordpressMost popular blogging platform
Hosted at Wordpress.com or self hosted
Alternatives: Posterous, Blogger, Blogspot
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WikipediaThe defacto online Encyclopedia
Executive biographiesSportsmenPoliticiansPublished experts
No self promotionNo slander
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ACC LR EA Mͼ Audience
Segmentationͼ Content Strategyͼ Conversation
Strategy
ͼ Listen & Respondͼ Engage & Activateͼ Measure
CARL MACE™
20www.KonsultPartners.com/presentations
Call to Actionͼ Call for advice
o LinkedIn profile review
ͼ Recommend to project ownerso Small: set up personal or company website o Large: worldwide social media for Boeing
ͼ Photographso PNG with transparent backgroundo JPG with standard backgroundo $10, pay to PayPal: [email protected]
Doesn’t have to cost
much, or anything
21www.KonsultPartners.com/presentations
Thank You!http://konsultpartners.comhttp://hakansoderbom.com
