Upload
wan-ifra
View
21.090
Download
1
Tags:
Embed Size (px)
Citation preview
18th World EdITorS ForUM
Session: The steps towards a successful tablet applicationTitle: Bringing Stories To lifeSpeaker: Béla E. Papp
Vienna, Reed Messe Wien
Mark your calendar
64th World NEWSPaPEr CoNgrESS19th World EdITorS ForUM
www.wan-ifra.org/kiev2012
Today’s storyWho is Ringier?Market stuffRingier Studios – a business all about appsLearnings so farWhere we want to growQ&A
Ringier Group Founded by Johann Ringier in 1833 in Zofingen Integrated multinational media company with global presence
- Media brands in print, TV, radio and online- Over 120 newspapers and magazines
7,700 employees worldwide Key strategy in building capabilities in digital sector
Magazines
Newspapers
Speed of light!
Source: Apple; JP Morgan
Tablets are the fastest growing mobile device in history. In 3 years, there will be 440 million tablet users worldwide.
Apps Matter
Source: Apple
The tablet is more than just a new device in the ecosystem. It is changing the way people interact with content – and each other.
Apple will make $15BN in App Store revenue in
2011, 3X 2010
Tablets Are Driving CommerceRetailers report that half of mobile traffic is coming from tablets and
21% of the mobile commerce coming from tablets.
60% of tablet owners say they use them to
shop online
Source: Forrester
© RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL
The App OpportunityTablet Apps are an interactive experience which engage customers,
build brand awareness, reinforce brand loyalty, drive commerce, build a customer base, and encourage community interaction.
Capitalize on tablet users by engaging customers with brand relevant and tablet specific experiences
Create highly engaging Apps to foster loyalty among tablet users, reinforce brand message
Drive Advocacy through WOM: tablets are inherently social, portable and wired (facebook, twitter)
© RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL
Consumers
35% of tablet users no longer us PCs 34% use tablet more than watching TV 39% users say tablet ads are interesting
Advertisers
Q1 2011 saw for the first time, ad dollars shift from traditional media to mobile
Marketers anxious to use new mediumUSA Today Tablet App received $50 CPM (vs $10 CPM for web app)
Target audience in key verticals such as Health & Beauty, DIY, Movies/TV, Fitness and Travel
Be present with light apps, games and content and drive discovery and adoption
Education for heavier and/or more serious use (Community)
Platform for advertisers to engage/interact/educate their consumers
Ringier Studios
Our Vision: Be A Leading App Provider
What Do We Do?
Digital Format Production
Diashows Audios Slideshows Sliders 360 Panorama Pictures Morphing Timelapses 3D Animation Interactive Graphics Video Infographics Magic Glasses
Excellence in Journalism
Core philosophy of Ringier is excellent journalism: the quality of the content is what counts.
We inform, entertain and educate We take our role as opinion-makers and businesses seriously and see it
through to conclusion. We are aware of our responsibility to society.
Innovative and Specialized Technology Ringier Interface Publication System
- Proprietary CMS optimized for magazine and app workflows- Multi-screen, multi-OS- No programming skills required for creation
- Drag & Drop- Fast creation of multimedia, game or utility App