A new imperative

to mobilise innovation not only

as a means to boost competitiveness,

but also to foster societies’ well-being

(European Commission, OCSE)

The twofold impact of innovation

Innovation (spanning across technology, process and social innovation ) is a crucial factor improving the well-being and health of citizens, ensuring sustainability, and enhancing global competitiveness and growth.

Fostering innovation requires high investment outlays, however, if focused on the most effective and cost-efficient evidence based solutions, these can generate efficiency gains and increase care personnel productivity and their satisfaction from their work due to increased quality and better outcomes.

The policy-challenge It is recognised that market forces alone have been and are likely

to remain insufficient to ensure the realisation of the potential in this field. Public policy efforts are therefore also required.

Part of the challenge is an RTD one, and there is much scope for technology development and for testing in real-world trials. In addition to more basic RTD, further efforts may be needed at the 'closer-to-market' end of the innovation lifecycle and process.

Another part of the challenge is to get a better understanding of how the market in this field operates and what factors facilitate or hinder market development. This 'market' in fact represents a complex public-private mix of players, from device manufacturers to health and social care service providers, that interact and have roles to play in ensuring that useful technologies are developed, implemented and used.

Regional policies dealing with the issue of ageing of the population

represent not only challenges but also opportunitiesfor developing innovative solutions, for enhancingcompetitiveness and for new markets to emerge andexpand.

regional authorities have both the room and themandate to act

this new and broader objective for innovation policycalls for more sophisticated policy approaches andbetter articulated governance, necessitating policyexperimentation

Welfare & social inclusion policies

Social connectivity

“Care Allowances”, “Indirect Personalised Assistance” and “Projects for Independent Living”

QUALIFY-CARE PUGLIA – support to social domotics

R.O.S.A. project – Welfare Services Employment Network – Interventions to support home care giving

The Regional Strategy for R&I

Main programmatic items:

• Catching the product/market innovation needs of a growing number of regional companies

• Supporting cooperation networks based on the innovation demand coming from firms and involving both industry and research

• Promoting the aggregation among SMEs in traditional and advanced sectors

• Strenghtening the networking with other national and European territories and regions

Systemic initiatives (productive and technological districts)

Research aids

Innovation services

Support to innovative start-ups;

Schemes for talent attraction and retention

Research infrastructures

R&I policy instruments & agencies

ARTI (Regional Agency for Technology and Innovation)

InnovaPuglia spa

PugliaSviluppo spa

o joining efforts by encouraging cooperation based on ashared vision and common objectives, promotingsynergies avoiding duplication, in order to obtain resultsmore and more in accordance with the needs of citizens;

o bridging the gap between public and private actions,providing tools useful to face the lack of support forinnovation, to significantly reduce time-to-market ofresearch results;

o facilitating the scaling up of results, reducingcomplexity, overcoming the fragmentation, allowing so thedifferent approaches to converge;

o improving the general conditions, eliminatingbottlenecks and anticipating common law requirements at allstages of the innovation chain to achieve critical mass.

Raising awareness

INNOVABILIA

Analisys and studiesARTI has elaborated:

an innovation study to examine the current status of implementation of technologies to support ageing and to identify factors that facilitate or present barriers to the development of this field (“Innovative goods and services for the quality of life in Puglia”)

a cluster study to understand how to strength partnerships across the Ageing Well (and independent living) value chain from innovators, industry players, public authorities and investors

Barriers and bottlenecks

The interactions between demand (care providers, older people, carers) and supply (research, innovative industry and companies) are insufficient, meaning that innovations do not always match the real needs of end-users, carers do not always possess the right skills and qualifications or lack incentives to implement new solutions or processes, and citizens and patients are not sufficiently aware of innovative solutions and/or reluctant in accepting them.

There is a lack of continuity between research, pilot projects and the rolling-out andscaling up of innovation into the market due to inadequate and/or limited access to finance and/or missing financinginstruments.

Regional innovation partnerships(PO FESR Puglia 2007-2013 Action 1.2.4)

Promotes the creation of technological public-private partnership for the research & innovation regional agenda, thus contributing to the achievements of the objectives of Europe 2020.

This action operationalises the concept of smart specialisation as it focuses exclusively on industrial sectors in which the region can excel

Beneficiaries of this call are Small and medium enterprises (SMEs) and Research centres. The networks must include one SME and Research centre at least and the leader hast to be a SME.

Real living environment, where the user (citizen,resident, worker, student, visitor, customer) lives,works, studies, plays and entertains. In this realenvironment the user co-creates, experiments andtests new ideas, products and services.

Flexible and adaptive design process rooted in real-life experience with increased chances of succeeding with new products. Shorter lead time from concept to market

A Living Lab is a user-driven open innovation ecosystem.

Procure R&D in steps (solutions, prototypes, test series) toreduce risk and give SMEs a chance– Grow size of tasks gradually, make bridge from ideas to first test

product, procurer = SME first customer reference

Risk-benefit sharing with suppliers– Less risk procurer, commercialisation opportunity suppliers

Competing development with multiple suppliers– Better value for money. US defense report: in-development competition reduces first unit acquisition cost with 20-30%

Sharing R&D costs with other procurers– Cooperation across borders can help develop a European market and

common standard

Source: Lieve Bos DG INFSO

AITAAL (www.aitaal.it)

Italian Technological Platform “Social Innovation and Qualitry of Life”: national stakeholders associated with ICT & Ageing; it should reach out to a wider set of national stakeholders, such as industry, users organisations, public authorities, investors, housing and insurance companies and service providers from across Italy.

National networking

AAL Forum, CORAL

EIP - Independent Living Joint Programme

safety and security

here the target is the subjective feeling of the elder of being safe and secure at home. Field of interest are: intrusion, gas

leakage detection, early fire detection, fall prevention and detection, electronic door control, general home management

wellbeing and health

medical support, supervision and care support for monitoring, through the integration of technology, medical parameters like:

blood pressure, heart failure, blood glucose level, increase of weigth, drug delivery, management of therapy at home, CPOD and cronic diseases in general

social inclusionsupport to decreasing cognitive and social capabilities, by keeping a strong communication and interaction channel with families, friends, caregivers, and local or virtual communities; by providing support to remembering about, and during the, execution of daily tasks; by gently stimulating and facilitating edutainment activities

assistance & communicationaccess to services (like personal care, shopping service, mobility service, cooking or house cleaning services,…) that are to be delivered by qualified personnel but can be supported by electronic means

European networking

Mrs. Adriana Agrimi

Head of Industrial Research and Technological Innovation Office

Apulia Region