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Branding and Networking workshop by Tanya Monsef Bunger – March 2016
Branding and Networking
!Your online presence!
2016!
Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
take aways � know where you are today
� know where you want to go in 2016
� have skills and role models to help you get there
� know your network
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
your professional and personal
goals are your online presence goals
Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
skills you need to succeed online:
experimentation!innovation!
engagement!
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
HOW TO MAKE IT WORK FOR YOU
it’s all part of your workflow!approach the tools and strategies of online
social brand building as a way to do what you are already committed to doing.
presentation matters!how you present yourself online is similar to
how you would prepare to go to a networking event, with longer effects
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
what is a social brand? how can you build one
for your purposes in 2016?
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
social brand is your online personal brand
your voice and strategy in your online presence
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
it’s also perception, ie/ image
Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
your online presence is a platform for you to meet your people
Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
building blocks of your network
The Mentor The Coach
The Industry Insider The Trendsetter
The Connector The Idealist
The Realist The Visionary
The Partner The Wanna-Be
Based on: http://www.careerealism.com/top-10-people-you-must-have-in-your-network/
Branding and Networking Workshop by Tanya Monsef Bunger – March 2016
you need to be relatable to customers. peers. mentors. employers.
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
you need to be findable where are you online?
personally professionally
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
where are they online?
your customers, peers, mentors? your competitors?
partners? potential employers?
Branding and Networking workshop by Tanya Monsef Bunger – March 2016
how to get where you want go in 2016
sharing !conversation!engagement!community!
elements of engagement who you follow be responsive be consistent be vulnerable
be iterative “polish in public”!
ultimately, it’s about
SHARING what you have
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
what’s your intention for 2016?
how will you use your online
platform to reach your goals?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
consider what you’ve learned
• do you know where you are online today?
• do you know where you want to go in 2016?
• do you have skills to get there?
• do you know what you might share with others: who, how, and where?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman