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1© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
“Multicultural Recruiting, Sourcing, Branding, Events,
and Training Solutions”Minority Professional Network (MPN)
The Career, Economic and Lifestyle Connection™for Progressive Professionals
A Viable Source of Top Talent ™for Multicultural and Diversity-Focused Employers
www.MinorityProfessionalNetwork.com or www.mpnsite.com
2© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Presentation Outline
I. MPN Summary Overview and Purpose (p. 4)
MPN OverviewPrimary Areas of FocusOnline / Offline Value Network
II. Traffic, Demographics and Subscribers (p. 8)
Demographics SummaryTop Careers / Professions RepresentedMost Frequently Visited MPN Web Portal Pagese-Subscriber Audiences SummaryTop Ranked U.S. Geo Area Subscriber Audiences
III. MPN Employer Offerings and Solutions (p. 14)
Online, e-Communications, and Offline
3© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Presentation Outline
IV. Clients and Partners (p. 20)
Select New Clients and AdvertisersSelect Key Partners and Resource UsersSelect Prospective Clients and AdvertisersPartial List of Existing Clients and AdvertisersPartial List of Partners and Resource Users
V. Recent Results and Graphical References (p. 28)
Select Event Photos and ChartsSelect Recruiting and Resume Generation ClientsSelect Marketing and Awareness Clients and Partners
VI. Executives and Contact Information (p. 31)
MPN ExecutivesCompany Contact Information
4© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN SUMMARY OVERVIEW &
PURPOSE
5© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN Overview & Purpose
• “Value Network” in Place Since 1998– Initially launched as electronic publication
providing information on Events and Jobs via e-Newsletters
• MinorityProfessionalNetwork.com - Web Portal Debuted November 2001
• Multicultural and Highly Diverse User Community
– Targeting progressive persons of African/Black, Asian, Hispanic/Latino, and Native American Descent
– U.S. Audience also includes progressive persons of Arab, Caribbean, European, Jewish and Pacific Island Descent
– Large Focus on Minority Professional Women
– The Site Provides Value for All Races, Ethnicities and Genders
MPN AudienceU.S. Audience Global Audience
Africans/BlacksAfrican Americans
Asian Americans
Hispanic Americans
Native Americans
Women
Others
Asians
Australians
Caribbean
Europeans/Whites
Hispanics/Latinos
Russians
6© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN’s Primary Focus Areas• Career
– A Viable Source of Top Talent™ for Diversity Focused Employers– Robust Online, e-Communications and Offline Integrated Solutions– Employer-of-the-Month Online and e-Newsletter Sponsorships– MPN Diversity Recruiters: Candidate Placement (Contingency Fee) & Candidate
Referral (Fixed Fee) Services– Custom Diversity Recruiting Event Planning and Marketing Services– Partnership Packages Available– As Minorities Comprise an Increasing Share of the Labor Force, the Ability to Recruit,
Retain and Promote Top Diverse Talent is Essential to Sustain Competitive Advantage– MPN Career Services Allow Hiring Companies and Job Seekers to Find Each Other
Efficiently and Cost-Effectively• Economic
– Multicultural Business Directory Listings (60+ category pages)– Entrepreneurship Content, Resources and Marketing Solutions– Supplier Diversity Marketing and Outreach Initiatives – Wealth Accumulation Content and Resources
• Lifestyle / Other Content– 100+ U.S. and International Geographical and Interest Specific Event Calendars– Multicultural Non-Profit Organization Directory Listings (60+ category pages)– Student Resource Channel– Book Channel
7© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Job Listings
Career Center
Employer Center
Articles
Resume Posting
Weekly Jobs e-Newsletter
Company Profiles
Job Alert Feature
MPN Diversity Recruiters (Exec Search Services)
Custom Events
Book Channel
Articles/Profiles
Community Service
Free Standard Event Calendar Listings
- Arts/Cultural
- Civic/Political
- Community / Volunteerism
- Conference / Convention
- Entrepreneurial
- Faith-Based
- For Women
- Meetings / Workshops
- Networking / Social
- Professional Orgs
Articles/Profiles
Entrepreneurship
Business Channel
Offline Initiatives
Supplier Diversity Outreach Initiatives
Consulting Services
Wealth Accumulation
- Investor Education
- Real Estate
- Stocks
Global, National, and Local Event ListingsGlobal Organization DirectoryBranded Offline Events100+ U.S. and International Geo Area and Interest Specific PagesWeekly Geo Area Specific e-NewslettersStrategic Partnerships
Enhanced Listings
Marketing Display Ads
E-Newsletter
E-Broadcasts
Job Ads
Company, Business or Event Profile
Sponsorship
Secure E-Commerce Transactions
MPNMPN
Career Connection
Career Connection Lifestyle
ConnectionLifestyle
ConnectionEconomic
ConnectionEconomic
ConnectionPremium
AdvertisingPremium
AdvertisingNetworkingNetworking
MPN Online / Offline Value Network
8© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
TRAFFIC DEMOGRAPHICS
&SUBSCRIBERS
9© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN Demographic Summary
• Averaging More Than 2,000,000 Unique Visitors per Year
• Averaging More Than 24 Million Server Hits per Year
• Averaging More Than 4,800,000 Page Views (Impressions) per Year
• More than 300,000 e-Subscribers– 93% Have Earned Post-Secondary
Degrees– 42% Have Earned Graduate Degrees– 34% Have Annual Household Incomes of
at Least $76,000– Over 57% of Subscribers are Female– More than 90% Are Between Ages of 25 –
55– Subscribers Are from All over the Globe
(All U.S. States and Over 50 Different Countries)
0
500000
1000000
1500000
2000000
2002 2004 2006 2008
MPN Traffic (Monthly)
VisitorsImpressionsHitsSubscribers
0
5000000
10000000
15000000
20000000
25000000
2002 2004 2006 2008
MPN Traffic (Annual)
VisitorsImpressionsHits
10© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN Users and Subscribers:Top Professions / Careers Represented
Advertising / PR
AdministrativeCommunications / Broadcasting / Journalism
StudentsHealthcare / Medical
EntrepreneurshipManagement / Project Management / Leadership
Non-ProfitEngineering
LegalHuman Resources
Education / TrainingFinance / Financial Services / Accounting
Internet / e-Business / Computers / Technology / Information Technology
Sales / Marketing / Business Development
11© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN Web Portal Traffic Data: Highest Volume Traffic Pages
10Student Resource Network Home Page
9Diversity Business Directory Home Page
8Metro Atlanta Geo Area Calendar Page
7Global Calendar Events Home Page
6Non-Profit Directory Listings Display Page
5Business Directory Listings Display Page
4MPN Home Page
3Articles/Content Listings Display Page
2Career Center / Jobs Database
1Event Calendar Listings Display Page
Total Traffic RankingMPN Web Portal Page
12© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
e-Subscribers Summary(Total > 100% due to multiple subscriptions)
31.75%Interest Specific e-Subscriber Audience
70.09%U.S.A. Geo Area e-Subscriber Audience
% of Interest Specific Subscribers
% of U.S. Regional Subscribers
7.48%MPN Student Resource Connection Audience
15.77%MPN Diversity Business Connection Audience
24.08%MPN Diversity Orgs & Groups Subscriber Audience
100%MPN Global e-Subscriber Audience
45.11%MPN Career Resource Connection Audience
9.90%Far-West USA Regional Audience
13.13%Midwest USA Regional Audience
13.77%Southwest USA Regional Audience
17.35%Northeast USA Regional Audience
17.65%Mid-Atlantic USA Regional Audience
23.47%Southeast USA Regional Audience
6.65%International e-Subscriber Audience
% of Total Subscribers
0
50000
100000
150000
200000
250000
300000
2002 2004 2006 2008
% of Total Subscribers
GlobalUSAInterestInt'l
010203040506070
2002 2004 2006 2008
U.S. Subscriber Regions
SEMANESWMWFW
13© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Top Ranked U.S. Geo Area Audiences
20Las Vegas, NV Metro Area
19Cleveland, OH Metro Area
18Kansas City / St. Louis, MO Regional Area
17New Orleans, LA Metro Area
16Greater Detroit / Ann Arbor, MI Area
10
9
8
7Greater Dallas / Fort Worth, TX Area
Greater Miami / Fort Lauderdale / South Florida Area
Bay Area / Northern California Regional Area
Philadelphia, PA Metro Area
6
5Chicago, IL Metro Area
Houston, TX Metro Area
3Greater Washington, DC / Northern Virginia Area
2New York City Metro Area
1Atlanta, GA Metro Area
15Austin / San Antonio, TX Regional Area
14Tampa / Orlando / Central Florida Regional Area
13N. Carolina / S. Carolina Regional Area
12New Jersey Statewide Area
11Baltimore, MD Metro Area
4Los Angeles / Southern California Regional Area
14© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN EMPLOYER and
LARGE ENTITY OFFERINGS & SOLUTIONS
15© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Employer / Large EntityAdvertising Options & Solutions
(Online, Electronic Communications)
• Online Recruiting Packages (Job Postings + Resume Browsing)– Each package includes a 60-day jobs database listing, resume browsing, career alert
notification, and featured online and e-Newsletter listings
• Candidate Resume Database Browsing (ala carte)
• Featured Employer / Company Profiles
• Featured Diversity, Recruiting or Career Fair / Career Event Listings• Marketing Display Branding & Recruitment Ads
– Online/E-news Skyscrapers, Banners, Buttons, CubesRecruiting & Resume Generation Marketing Display AdsProducts & Services Branding and Marketing Display AdsEmployer-of-the-Month SponsorshipsSupplier Diversity MarketingCareer & Diversity Event Marketing
• E-mail Marketing Services– Dedicated e-Blast and e-Newsletter Advertising Services
Geographical, Regional, National, Global, Interest Specific, Functional
• Integrated Sponsorship / Partnership Packages
16© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Employer / Large EntityTargeted Services & Solutions
(Offline, Integrated)
• Standard & Integrated Partnership Packages– Custom Resume Generation, Branding, and Offline Recruiting Solutions and Services
• MPN Diversity Recruiters: Offline Candidate Search and Placement Services – Contingency Recruiting Services– Retained Search Services– Candidate Referral Services
• Custom Event Planning and Marketing Solutions (Career, Economic, Lifestyle, Diversity, Networking, Supplier Diversity, Community, etc.)
– Turnkey Event Planning & Marketing Services– Event Marketing and Attendee Turnout Services
• Training and Education Courses, Workshops, Seminars, Presentations– Frequently requested topics or themes include: career, economic, lifestyle, networking, mentoring,
diversity, culture/ethnicity, marketing, branding, leadership, entrepreneurship, business, strategy, etc.
• Supplier Diversity Online / Offline Programs and Initiatives• Strategic Planning, Diversity and Multicultural Outreach, Business, and
Technology Consulting Services• Other Value-added Client Services
17© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Top 10 Reasons to Use MPN Career Services (part 1 of 2)
• Highly Diverse, Highly Skilled MPN User Community• Ability to Recruit Top Candidates from a Broad
Variety of Disciplines• Candidates Can be Reached Through Both the MPN
Web Site and the Various Metro Area e-Newsletters• Strong Lifestyle Content Attracts Passive Job
Seekers to Your Job Posting • Very Reasonable Rates, Plus Complimentary “Job
Alert” Notification to Users
18© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Top 10 Reasons to Use MPN Career Services (part 2 of 2)
• Additional Exposure for Job Listings Through Complimentary Inclusion in Career Center e-Newsletter
• Ability to Augment Your Job Listings with Enhanced Advertising Including Company Profiles, Banner Ads, and Button Ads
• Employer Resume Search Capability• Quick and Easy Job Posting Process• Many Partnership Packages/Options, Including
Offline Initiatives and a Full Spectrum of Career, Economic and Lifestyle™ Initiatives
19© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Partnership Packages* Provide Cost-Effective Marketing Reach
• Sponsorship of Major Off-Line Initiatives– Career / Recruiting, Diversity, Networking, or Supplier Diversity Event in any
U.S. State or Territory– Career Forum; Entrepreneurial Forum, Wealth Building Seminar,
Investment Seminar, etc.• Fixed Duration Site Sponsor Ad
– Limited to No More than Five Non-Direct Competing Companies– The Ad Could Link to a Full-Page Profile of the Company
• Job Advertisements (60 Day Duration) on the MPN Career Center• Sponsorship of the MPN Jobs e-Newsletter and/or Metro e-
Newsletter(s)• Enhanced Event Listings or Company News Releases• Go to www.MinorityProfessionalNetwork.com/employers.asp for more
details
* Note that the duration & value of the package options will be based on the partner package purchased (e.g., Premiere, Platinum, Gold, Silver, Bronze, Contributing, etc.).
20© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
CLIENTSADVERTISERS
PARTNERS&
RESOURCE USERS
21© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select Key Clients and Advertisers• Bernard Hodes• CIA• Democratic Congressional
Campaign Committee (DCCC)• FBI• Graystone Group Advertising• Interface FLOR• J. Walter Thompson (JWT)
Specialized Communications• Mass Mutual• Merck• MetLife• PricewaterhouseCoopers• TMP Worldwide• U.S. Department of State
• U.S. Customs and Border Protection• University of Wisconsin• Alzheimer’s Association• City of Madison (WI)• California Healthcare Foundation• The University of Houston• Phillip Morris• West Chester University• BP• Seattle University• TJX Companies• University of Georgia• Immigration Equality• Utah State University• Verizon
22© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select Key Strategic Partners• EmployeeROI / Black MBA Magazine• FraserNet.com (George C. Fraser)• FullCalendar.com• Hispanic Business Magazine• Minority Chamber of Commerce (FL)• National Urban League• Yahoo Search Marketing• MBADiversity.org• National Association of Black Female
Executives in Music and Entertainment (NABFEME)
• American Singles Education (RichGosse.com)
23© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select Key Resource Users• Atlanta Business League (ABL)• Asian Women in Business (AWIB) • Black Enterprise• Clinton School of Public Service• Hispanic Business Foundation• Hispanic Alliance for Career
Enhancement• Museum of Latin American Art• National Black MBA Association• National Society of Hispanic MBAs• South Asian Journalist Association• Texas L.E.A.D.• Women Entrepreneurs of America• Women of Color in Technology
• Asian Women in Business• Manhattan Chamber of Commerce• FullCalendar.com• Hispanic Professional Social• U.S. Small Business Administration• Black Data Processing Associates
(BDPA)• Huntington’s Disease Society of America• Coalition of 100 Black Women• Hispanic Chamber of Commerce• Delta Gamma Pi Multicultural Sorority• Genocide Intervention Network• Brazilian Arts Foundation• Women’s Employment Opportunity
Project
24© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select New Clients or Advertisers
• Abbott Laboratories• Dow Jones and Company• MassMutual Financial Group• Motorola• NCR• Philip Morris USA• Teach California• University of North Florida• National Urban League• John Deere & Company• Capital One• Carnegie Mellon University• New Jersey Transit
• National Partnership for Women & Families
• Marshall’s• Burger King• Utah State University• AIG Insurance• Brinks Home Security• University of Wisconsin System• Clark Atlanta University• New York State Department of
Transportation• Alaska Joint Electrical
Apprenticeship Training Trust (AJEATT)
25© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select Prospective Clients(recent proposal requests)
• Bristol Meyers Squibb• Federal Reserve Bank of
New York• Google.com• Hewitt Associates• Sherwin Williams• Sonoco• Spherion• U.S. Air Force• USDA• DHL
• Merck & Company• U.S. Border Patrol• U.S. Department of Justice –
Drug Enforcement Agency• HSBC Bank• The Coca-Cola Company• Lockheed Martin• 1st Choice Credit Union• Shaker Advertising• Oce’ North America• New York Transit
26© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Partial List of Existing Clients and Advertisers
• AFC Worldwide• The Aspen Institute• BellSouth• The California Endowment• City of Portland• Coaching Quest• Council for Christian Colleges• FBI• The Graduates Club• J. Walter Thompson (JWT)• MassMutual Financial Group• Miller Brewing Company• Norfolk Community Svcs.
Board• Providyn Financial• TMP Worldwide• Turnkey Sports• U.S. Dept. of State• Utah State University• Verizon Wireless• The Weather Channel
• AFLAC• AutoTrader.com• Brinker International• CIA• City of Tacoma• Columbia University• Cox Communications• Florida Property Group• Honda Manufacturing• Johnson & Johnson• MetLife• Nationwide Insurance• Pitt-Ohio Express• Prudential• Tropicana• Tyson Foods• United Way• VA Department of
Transportation• Wachovia Bank• Wells Fargo
• A.G. Edwards• Avon• Broward (FL) Community
College• City of Colorado Springs• Clayton County Water Authority• Comcast• EmployeeROI• Georgia State University• Interface Flooring Systems• Lock and Key Events• Miami University (OH)• NJ Career Fairs.com• PricewaterhouseCoopers LLP• Sylvan (Catapult) Learning• Turner Broadcasting• U.S. Dept. of Agriculture• University of Connecticut• VA Housing & Community
Development• Walgreen’s• Xerox Corporation
27© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Partial List of Organization Partners & Resource Users
• Alpha Phi Alpha Fraternity, Inc.• Asia America Multi-Technology Association• Asian Women in Business• Association of American Indian Physicians• Atlanta Business League• Black-N-LA.com• Black Business Professionals and Entrepreneurs• Black Enterprise• Blacks in Technology• CNET- Community Network• Dia de la Mujer Latina Health Fiesta• DiverseCommunity.com• Employee ROI• Essence• Euroconference on Cell and Gene Therapy• Five Men on a Stool• FullCalendar.com• Houston Area Urban League• Huntington’s Disease Society of America• i10Media.com• International Business Women’s Network• Kaplan Test Prep and Admissions• League of United Latin American Citizens (LULAC)• Linkage Summit on Leading Diversity• Local Council for Latin American Advancement (LCLAA)• Manhattan Chamber of Commerce• Mexican American Legal Defense and Educational Fund
(MALDEF)• Minority Business Development Agency (MBDA)• Minority Chamber of Commerce (FL)
• National Association for the Advancement of Colored People (NAACP)
• National Association of African Americans in Human Resources (NAAAHR)
• National Black MBA Association• National Coalition of 100 Black Women• National Council of Jewish Women• National Council of La Raza• National Hispanic Medical Association• National Medical Association• National Minority Supplier Development Council• National Sales Network• National Society of Black Engineers• National Society of Hispanic MBAs (NSHMBA)• Network of Indian Professionals• NetworkingForProfessionals.com• Omega Psi Phi Fraternity, Inc.• The New Leaders• Real Men Cook• Society of Hispanic Professional Engineers• Society of Women Engineers• South Asian Journalist Association• Texas L.E.A.D. (Leadership Education and Diversity)• TheLoopOnline.com• United Negro College Fund (UNCF)• UrbanProfessionals.com• U.S. Small Business Administration (SBA)• Women for Hire• Women of Color in Technology• The Young Professionals Network (TYPN)
28© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
RESULTS&
GRAPHICAL REFERENCES
29© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select Event Photos and ChartsMPN Cost-per-Contact and Cost-per-Lead for Client Events versus Industry Averages
$0.00$50.00
$100.00$150.00$200.00$250.00
CPC CPL
Houston
L.A.
Atlanta
IndustryAvg
30© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Select Recent Results & Value AddRECRUITING & RESUME GENERATION• AirTran• Broward Community College (FL)• CIA• Clayton County (GA) Water Authority• FBI• Interface FLOR• MassMutual• MetLife• Merck• Norfolk Community Services Board• PricewaterhouseCoopers LLP• U.S. Department of State
– Featured Employer Profile– Dedicated e-Broadcast– Nine (9) Successful Diversity Career Networking Events since 2005 (Houston, Los
Angeles, Anaheim, San Diego, San Antonio, Miami, Atlanta, Chicago, Raleigh)
MARKETING & AWARENESS• Atlanta Business League (ABL)• Hispanic Business Conference• National Urban League• PowerNetworking Conference• University of Illinois at Chicago
31© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN EXECUTIVES &
CONTACT INFORMATION
32© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Key Company Executives
• Mr. C.J. Bland– President & CEO– 20+ Years Corporate, Consulting and Entrepreneurial
Experience– Degrees: MBA, B.S. Electrical Engineering, B.S. Physics– Background / Key Experience: Business Development,
Sales, Consulting, IT, Engineering, Event Planning, Marketing, Recruiting
– Adjunct College Professor, Leadership and Professional Development, Clark Atlanta University School of Business
– Current or Past Affiliations: Atlanta Regional Commission (ARC) Board Member, NBMBAA - Atlanta Chapter Past President, NSHMBA, GHnet, NSBE, INROADS
33© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
MPN – Your Career, Economic and Lifestyle Connection™
• Career – MPN Career Services Enable the Connection of Companies and Job Seekers– The Ability to Recruit, Retain and Promote Top Diverse Talent is
Essential to Gain and Sustain Competitive Advantage in the 21st Century Economy
• Economic –Strong Content Related to Entrepreneurship and Wealth Accumulation
• Lifestyle – Advertise on Local and Global Event Calendars and newsletters
34© 2001 - 2008 Minority Professional Network, Inc - www.mpnsite.com
Thanks in advance for considering MPN as a valued partner and multicultural outreachresource. We look forward to adding value and driving targeted results in support of yourfirm’s multicultural recruiting, sourcing, branding and related outreach requirements.
Minority Professional Network, Inc.Direct: +1 (770) 322-9323
Toll Free: +1 (888) MPN-NETWORK (888-676-6389)
E-Mail: [email protected]
Web Portal: www.MinorityProfessionalNetwork.com or www.mpnSite.com
Address: P.O. Box 55399Atlanta, GA 30308-5399
CONTACT US