DIGITAL CPA WEBCAST SERIES:

WILL YOUR FIRM THRIVE OR JUST SURVIVE? THE CRITICAL COMPETENCY FOR TODAY’S PRACTITIONERJuly 20, 2016

CPA.com, an AICPA company• Empowering CPAs and Businesses for the Digital Age

Erik Asgeirsson, President and CEO, CPA.com• Industry leader with over 20 years of experience leading

technology organizations• Consistently recognized as one of Accounting Today’s

“Top 100 Most Influential People”• BS Electrical Engineering, George Washington

University, and MBA in Finance, NYU Stern School of Business

Host

Tom HoodPresident, CEO, MACPA

• CPA Practice Adviser Accounting Hall of Fame• Named the Second Most Influential in Accounting by

Accounting Today Magazine 2015 (11th year in Top 100)• Top 150 Influencer by Linked-In• Top 25 Influencers in Learning & HR by HR Examiner• Top 25 Public Accounting Thought Leaders by CPA

Practice Adviser• Working on Learning Management with AICPA/CPA.com,

Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

Guest Panelists

Guest Panelists

Joey Havens, CPAExecutive Partner, HORNE LLP

• Lead in strategic vision for the firm• Helping team members reach for their full potential• #1 optimism director• Build and grow the HORNE brand• Serving clients, team members and our community• Co-author of “Creating Value: Your 90 Day Plan to Right

Tracking Your Career”• On Advisory board for University of Mississippi’s

Patterson School of Accountancy

Daniel BurrusCEO, Burrus Research

• Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities

• One of the World’s Leading Futurists on Global Trends and Innovation

• Strategic advisor to executives from Fortune 500 companies

• Featured writer on innovation, change and the future for CNBC, Huffington Post, Wired Magazine and more

• Has been the featured subject of several PBS television specials

• Appeared on Fox Business, CNN, Bloomberg• Founded six businesses

Guest Panelists

Agenda Growth of the trusted business advisor: new skills and opportunity

The Critical Competency for Today’s Practitioner

Impact of firm wide adoption

GROWTH OF THE TRUSTED BUSINESS ADVISORGrowth in new skills and opportunity

Business Model Programming &

Strategy

Technology

Tools & Training

Empowering CPA’s in a Digital World

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Trusted Advisors Role ‣ Transcend the routine

‣ Develop specialized knowledge

‣ Stay ahead of automation wave

‣ Be valued for expertise and insight

‣ Translate data into wisdom

Source: “The Big Switch & Beyond” – Nicholas Carr, author, 2014 Digital CPA Conference Keynote

Transforming ServiceGEOFFREY MOORE

Key Building Blocks – Core To DCPA

Start With WhySIMON SINEK

Cloud is the New Computer

NICHOLAS CARR

Pragmatic InnovationAMY RADIN

IMPACT OF FIRM WIDE ADOPTIONTom Hood, CPA, MACPAJoey Havens, CPA, HORNE LLP

BLI National SurveyTop Challenges 2016

Sleeter Group Survey 2014

The #1 Challenge!

1. Doing more with less2. Information overload3. Being reactive vs

proactive

How can we help CPAs be future ready & proactive?

Relevance?

“For us, it is about relevance. And in order for HORNE (or any other firm) to stay relevant to our clients, we must learn to anticipate change and help prepare for the opportunities before they arrive. We are also committed to prepare our team members for the future—the opportunity to learn anticipatory skills make them future-ready. It also ensures that our firm will even become more relevant to our clients.”

- Kathy Watts, CPAChair of the BoardPartner in Charge of HealthcareHORNE LLPTop 50 CPA Firm

Anticipatory Skillset – The WHY

Rapid change requires we anticipate more• Training develops skills in our team• Team collaboration on opportunities• Common language for collaboration• Evolve culture from historian to anticipating

opportunities / insights

I don’t have time to learn this!

28 lessons – 4 modules – 1 hour/week

• Very short single-concept videos• Rapid application exercises• Visual job aids to reinforce learning

Designed to learn more in less time

• Understanding hard trends provides future facts.

• Using future facts, its possible to anticipate disruption.

• I learned how to think differently. Like everything worthwhile it takes practice.

• By thinking differently, I quickly see new opportunities.

• For me, it’s important so we can seize new opportunities and growth, avoid problems, provide greater value to clients and grow our team members’ skills.

WHAT DID YOU LEARN? & WHY WAS IT IMPORTANT?

• By purposefully focusing on the future, we are better prepared to understand, see and seize opportunities and growth for our firm.

• By practicing together, our culture will be about anticipatory thinking and service. A common language and connection.

• We will share anticipatory insights and wisdom with our clients who are drowning in historical information.

• We will collaborate on challenges differently, allowing us to predict and prevent by going opposite or skipping it.

• Our people growth and engagement learning track includes this as a critical skill for associates to partners.

HOW WILL YOU APPLY WHAT YOU LEARNED?

Designed for organizations & teams

Collaboration increases learning impact

"The Anticipatory Organization Learning System helps establish a mindset, a common language and eventually a culture of being anticipatory for our clients. By making this anticipatory skillset a core strength of our teams, it brings creative and new ideas that make us more valuable to our clients and it creates a game changer for our firm.”  

- Joey Havens, CPAExecutive Partner, HORNE LLPTop 50 CPA Firm

• Anticipation• Strategic Thinking• External Awareness• Vision• Continuous Learning• Innovation• Creativity• Problem Solving• Prioritization

• Business Acumen• Decisiveness• Influencing/Persuading• Emotional Intelligence• Consensus Building• Collaboration• Inspiration• Risk Management• Communication

www.blionline.org/ao

Erik AsgeirssonPresident & CEO, CPA.com

Tom Hood, CPAPresident & CEO, MACPA

DISCUSSION AND PARTICIPANT QUESTIONS

Joey Havens, CPAExecutive Partner, HORNE LLP

Daniel BurrusCEO, Burrus Research

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Resources“The CPA of the Future 2015 Study”o White paper o CPA.com/Future-ready-cpa

Follow us on Twittero @CPAcomo #DigitalCPAo @DanielBurruso @TomHoodo @JoeyHavensCPA

BlogsCPA.com Blogo CPA.com/blogDaniel Burrus’ blogo www.burrus.com/blog/ Tom Hood’s blogo www.linkedin.com/in/tomhood Joey Haven’s blogo www.linkedin.com/in/joeyhavens

Digital CPA Webcast Series – Building a community of digital CPAs who embrace change and the transformational effects of technology on today’s practice

• “How the Cloud Impacts Modern Day Financials”

September 30, 2016

• “Taking the Lead” Digital CPA Conference in Las Vegas

December 5-7, 2016

• TBA2017 Schedule

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Thank you!#DigitalCPA