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Why brands in Nigeria dont matter to Nigerians
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Why Your Brand Doesn't Matter
A Short Presentation by Sani Malik
You think these guys care about your brand…
HA !!!…..think again Mr. Brand/Marketing Manager
Guess what……
You talk about ….
Benefits
Benefits
Benefits that are
Relevant
Relevant
Relevant
Client
Customer
Consumer to the
…but are they really or do you just think they are?
We are really too busy to care…Most of us just buy buy buy and buy; more out of habit
than loyalty !
Truth is…
and you try so hard to get our attention
• By interrupting at every chance you get …. (Radio, TV, Press) x 2. [Laughs]. You must really think that’s sustainable
But what if
Traditional mediums died - there was no TV, Radio or Press. We (consumers) switched off/ moved away…
Imagine a global cataclysmic event that sent us back to the stone age…No Radio.
TV or Press
What would you do then ?
How would you sell your product? - Think
…and to get any kind of attention
You need to disrupt