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Why Your Brand Doesn't Matter A Short Presentation by Sani Mal

Why You Don’T Matter Part 1

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Why brands in Nigeria dont matter to Nigerians

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Page 1: Why You Don’T Matter Part 1

Why Your Brand Doesn't Matter

A Short Presentation by Sani Malik

Page 2: Why You Don’T Matter Part 1

You think these guys care about your brand…

HA !!!…..think again Mr. Brand/Marketing Manager

Page 3: Why You Don’T Matter Part 1

Guess what……

Page 4: Why You Don’T Matter Part 1

You talk about ….

Benefits

Benefits

Benefits that are

Relevant

Relevant

Relevant

Client

Customer

Consumer to the

…but are they really or do you just think they are?

Page 5: Why You Don’T Matter Part 1

We are really too busy to care…Most of us just buy buy buy and buy; more out of habit

than loyalty !

Truth is…

Page 6: Why You Don’T Matter Part 1

and you try so hard to get our attention

• By interrupting at every chance you get …. (Radio, TV, Press) x 2. [Laughs]. You must really think that’s sustainable

Page 7: Why You Don’T Matter Part 1

But what if

Traditional mediums died - there was no TV, Radio or Press. We (consumers) switched off/ moved away…

Page 8: Why You Don’T Matter Part 1

Imagine a global cataclysmic event that sent us back to the stone age…No Radio.

TV or Press

Page 9: Why You Don’T Matter Part 1

What would you do then ?

How would you sell your product? - Think

Page 10: Why You Don’T Matter Part 1
Page 11: Why You Don’T Matter Part 1

…and to get any kind of attention

You need to disrupt