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Why social media? Tips for using online marketing
The way people solve problems has changed
80’s and early 90’s
Doesn’t answer the biggest ?
Late 90’s- early 00’s
Sort of answers the biggest ?
Present
Answers the ?
How do I know if you will do a good job for me?
Traditional Marketing:
You create a message
distribute the message
You try to build a relationship with them
People buy
The new way to market:
You provide value to people
They show interest in you
People buy
Continue the relationship
(Just in time marketing) (On demand marketing)
Social media is good at:
Increasing awareness of your business (branding)
Improving customer loyalty (connection)
Promoting behaviors (marketing)
Key elements to a successful social experience
- Social Strategy
What do you want to accomplish?
- Social Site Design
Have a unified brand
- Social Interaction
How do you get people to share?
- Social Measurement
How do you track results?
What is the next step you want people to take?
The key to online marketing is answering this question:
Attract Interact Transact
Social Media
Website
Followers Content Links
Unique Visits Flow through Action
Thank You!