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Online classifieds are not properly utilized by most marketers, this presentation gives marketers enough reasons to invest in advertising on online classifieds.
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Online ClassifiedsThe furthest reaching media that you might not
heard of
Jawdat ShammasOnline Marketing Manager @ OpenSooq.com
@jshammas
Craigslist2001
CraigslistYesterday
Some stats about CL
• 60 million out of 245 million visit the site monthly in the US
• 700 local sites in 70 countries
• Alexa rank of 11 in the US, better than Pinterest, tumbler and Instagram!
• Staff?
It is not only cars & apartments
• Jobs
• Furniture
• Electronics
• Pets
• Clothes & Accessories
• Travel and Tourism
• Medical services
• Courses
• Special phone numbers
The big pie
TV commercialsWhy? and lessons learned.
Why do we advertise?
CROConversion Rate Optimization
Forget CTR
It is all about the Money
It's all about the dum dum didudumdum
What is different about advertising on an online classifieds
Reach
Intent vs. InterestMost classified users are buyers
Behavioural targeting
Better visibility on Search Engines
Stats
25+ Million peoplein 2013
2 out of 3 returns
1+ Million active members
1+ Billion PageViews
in 2013
30+ Million images
350K daily search queries
10+ Million monthly search queries
Classifieds on Mobile
Android browser > IE
1 million app downloads
Do you have an online classifieds in your marketing plan?
Thank you
Questions?