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Why online video marketing?

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It’s not about what you tell your customers, it’s about what your customers tell their friends.Customers who watch video spend longer on the M&S site and view 3 times the number of products. M&S receive a 16% average click-through rate on the M&S TV player (2010). 1 in 6 UK online retail visits ends in a purchase and how do you increase that number? With impactful and relevant branded videos from Adjust Your Set.

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Page 1: Why online video marketing?
Page 2: Why online video marketing?

1 in 6 UK online retail visits ends in a

purchase

How do you increase that number?

Page 3: Why online video marketing?

Online Video

Retail site visitors who view video are 64% more likely to purchase

than other site visitors

Page 4: Why online video marketing?

Video…

Increases brand engagement

Allows serendipity

Drives purchase conversions

Builds advocacy

Page 5: Why online video marketing?

To view a video case study of M&S please

visit: http://www.adjustyourset.tv/clients/

Page 6: Why online video marketing?

M&S TV success

30% average sales increase for M&S from customers who view video

content

16% average click-through rate on the M&S TV player in 2010

Customers who watch video spend longer on the M&S site and view 3x the number of products

10million minutes of content has been viewed on M&S TV

Page 7: Why online video marketing?

To view a video case study of Thomas Pink please

visit: http://www.adjustyourset.tv/clients/

Page 8: Why online video marketing?

Where is video going?

Over 90% of data passed over the web is predicted to be video

1 million minutes of video will cross the internet every second

There will be 50 billion connected devices in homes around the world

2014

2015

2020

Page 9: Why online video marketing?

It’s not about what you tell your

customers…

…it’s about what your customers tell

their friends

Page 10: Why online video marketing?
Page 11: Why online video marketing?

To view a video demo of Adjust Your Set’s Social

Video tool, Chatter, please visit:

http://www.adjustyourset.tv/chatter/

Page 12: Why online video marketing?

Video will be everywhere…

Across every channel, on every connected device…

…personalised to the user experience

Page 13: Why online video marketing?

To contact Adjust Your Set please email

[email protected]

Page 14: Why online video marketing?

Thank You@cgorellbarnes

@adjustyourset