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Digital marketing has revolutionized the marketing process by reducing the overall marketing cost and delivering better ROI. So have you gone digital yet?
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search valuedigital marketing simplified
Why Businesses should go Digital?
www.search-value.com
search value
Opportunities with Digital Marketing www.search-value.com
Agenda
• Importance of the Internet and Digital Marketing to Businesses
• Where are the opportunities?• How Digital Marketing impacts the bottom line?• Strategic approach to Digital Marketing• Building an Digital Marketing Strategy • Value of Measurement and Performance Analysis
Why go Digital?
• 89% of Internet users regularly use a search engine for products and services
• Usage of Internet across the world increasing exponentially
• Internet is no longer a niche marketing channel worthy of investment for the future
• Most Economical Marketing Medium to reach a large, astute and knowledgeable audience
search value
Opportunities with Digital Marketing www.search-value.com
Where are the opportunities?
• Incremental Revenues• Reduced Cost of Marketing and Promotion• Comprehensive Exposure • Enhanced Brand Image • Better Customer Relationship Management • Better Measurement and Performance Analysis
search value
Opportunities with Digital Marketing www.search-value.com
Incremental Revenues
• Lower cost of sales • Easily attract new customers through very targeted
and measurable marketing efforts• Global reach is easily possible • Segmentation and reaching Target Audience is easy
and effective
search value
Opportunities with Digital Marketing www.search-value.com
Reduced Cost of Marketing
• Digital Marketing basically requires an attractive and user friendly website
• Provides lowest cost of sales • Enables easy reach to very large audience • Low cost of acquisition per customer
search value
Opportunities with Digital Marketing www.search-value.com
Brand Image and Exposure
• Improving business’s visibility to a very targeted audience for long term relationship
• Build a community around your business to improve its brand value
• Help enhance offerings and delivered value preposition
search value
Opportunities with Digital Marketing www.search-value.com
Driving Incremental Revenue
• Various marketing opportunities available• Advantages of each approach/tactics• Return on Investment for various approaches• Focusing in the right direction
search value
Opportunities with Digital Marketing www.search-value.com
The Marketing Opportunities
For creating an effective marketing plan, consider various stages on customer interaction in the marketing process Co
nversion
Acquisition
Retention
Analysis
search value
Opportunities with Digital Marketing www.search-value.com
The Marketing Opportunities Conversion
• Website Design
• Content• UI• Offerings
Acquisition
• SEO• SMO• PPC• Ads
Retention
• CRM• Customer
Service• Facilities
search value
Opportunities with Digital Marketing www.search-value.com
Site Conversion: The Key to Success
• Perfect and Optimised Website provides better conversion
• Best Investment Scenario: Increasing the conversion ratio of visitors to customers
Conversion
search value
Opportunities with Digital Marketing www.search-value.com
Conversion
Measuring Website Conversion
• Regular website conversion and performance analysis to ensure optimum site performance
• Measuring Visits, Conversions and Persuasion will give an accurate picture of Returns on Marketing Investments
search value
Opportunities with Digital Marketing www.search-value.com
Conversion
Measuring Website Conversion Total Visitors
Total Number of Enquiries
Total Number of Customers
search value
Opportunities with Digital Marketing www.search-value.com
New and Incremental Customers
•SEO•SMO•PPC•Banner Ads•Listings
Existing Customers
•Email Campaign•Newsletter•Customer Service•Offers Acquisition
Driving Incremental Traffic
search value
Opportunities with Digital Marketing www.search-value.com
Acquisition
New and Incremental Customers
Search Engine Optimisation• Improving Keyword Ranking in Search Results• Improves the volume and quality of traffic through
organic search result listings• Most important online marketing activity• Strategic Activity with long term benefits
search value
Opportunities with Digital Marketing www.search-value.com
Acquisition
New and Incremental Customers
Search Engine Optimisation• SEO can take up to 6 - 12 months to deliver
significant results • SEO is an iterative process requiring careful analysis
and modifications• Ensures high-quality, targeted and incremental
traffic
search value
Opportunities with Digital Marketing www.search-value.com
Acquisition
New and Incremental Customers
Pay Per Click• Delivers targeted traffic instantly • Delivers significant returns and quickly to become an
ongoing activity• PPC campaigns compliment SEO and SMO activities• Running SEO and PPC ensures best returns
search value
Opportunities with Digital Marketing www.search-value.com
Acquisition
New and Incremental Customers
Social Media Marketing• Most interactive digital marketing tactics • Creates an everlasting value preposition • Enhances your brand value • Develops a community closely associated with your
organization and offerings
search value
Opportunities with Digital Marketing www.search-value.com
Acquisition
New and Incremental Customers
Social Media Marketing• Helps audience to communicate in a healthy way
across various verticals • Creates awareness, spread the word , improves
participation, keep audience engaged and helps in getting a genuine opinion from target audience
search value
Opportunities with Digital Marketing www.search-value.com
Retention
Existing Customers
• Never overlook existing customers in the fervour to find new ones
• Manage existing customers effectively• Improve customer loyalty and value through long term
association• Synchronize your online proposition with your offline
environment• Regular interaction with existing customers will
enhance loyalty and reinforce the brand value
search value
Opportunities with Digital Marketing www.search-value.com
• Digital Marketing offers unparalleled ways for result measurement and performance analysis
• There are three key areas to measure Website Conversion Rate Website Performance ROI on Marketing Investment
Analysis
Result and Measurement Analysis
search value
Opportunities with Digital Marketing www.search-value.com
Result and Measurement Analysis Total Visitors
Total Number of Enquiries
Total Number of Customers
Measuring Visits, Conversions and Persuasion will give a better picture on returns on marketing investments
Analysis
search value
Opportunities with Digital Marketing www.search-value.com
Analysis
Result and Measurement Analysis
Site Performance Analysis Where are customers are coming from? How long are they staying on the website? Which keywords are driving them to website? Which platform is delivering best traffic? Which activity is giving better results?
search value
Opportunities with Digital Marketing www.search-value.com
What Search Value Offers?
• Over 5 years experience in Digital Marketing • Google Adwords and Analytics Qualified Professionals• Performance Based Campaigns and Costing• Offers a comprehensive service suite of digital
marketing solutions• Ongoing relationships with over 100 clients worldwide• Shared interest in your success
search value
Opportunities with Digital Marketing www.search-value.com
Search Value Experience
• Developed more than 100 websites• Managed online marketing campaigns for over 200
websites • Tremendous success rate for clients across the
globe and various business domains • Currently running over 50 campaigns
search value
Opportunities with Digital Marketing www.search-value.com
Would like to know how going digital can help you….Get in touch with me
Satayender Chaudhary
Search ValueDigital Marketing Simplified
www.search-value.com [email protected]
Skype: dexresearch
search value
Opportunities with Digital Marketing www.search-value.com