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With the rise of social media, marketing is no longer only in the hands of your marketing department, but increasingly in the hands of your players, affiliates and prospects. Follow an intriguing set of data about the most talked about sports books in the industry where we're going beyond brand’s Facebook fans and look at where, when and how sports books are really being talked about online. iGaming Business Super Show Amsterdam 2014 keynote: http://www.igamingsupershow.com/speakers/joakim-nilsson
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#iGamingBuzz
#IGAMINGBUZZ
#iGamingBuzz
#iGamingBuzz
Over 3,5M sports book brand mentions analyzed this year…
#iGamingBuzz
…From 1,4M unique authors…
#iGamingBuzz
…across 50+ sports books.
#iGamingBuzz
Ready-to-tweet-quote
“Improve your own communication by listening to what’s being said about your brand and its competition #iGamingBuzz”
#iGamingBuzz
Insights into iGaming Social Buzz
#iGamingBuzz
Brand reach Vs. Audience reach
#iGamingBuzz
“Your audience probably have a larger combined reach, than what your own brand channels have #IGAMINGBUZZ”
Ready-to-tweet-quote
#iGamingBuzz
CUSTOMERS USING YOUR SERVICE SHARING EXPERIENCE
PROSPECTS CONSIDERING YOUR SERVICE LISTEN AND ASK QUESTIONS
Who is the audience?
#iGamingBuzz
AFFILIATES PROMOTING YOUR SERVICE
PARTNERS ENDORSING YOUR SERVICE
PROSPECTS INFLUENCING
Who is the audience?
#iGamingBuzz
CUSTOMERS PROSPECTS AFFILIATES PARTNERS
EXPERIENCES – QUESTIONS – PROMOTIONS - ENDORSEMENTS
#iGamingBuzz
5 mentions types; Sports & Odds
#iGamingBuzz
5 mentions types; Bonus & Promotions
#iGamingBuzz
5 mentions types; Affiliates & Partners
#iGamingBuzz
5 mentions types; Accounts & Payments
#iGamingBuzz
5 mentions types; Poker, Casino & Other products
#iGamingBuzz
84% of mentions are sports related
#iGamingBuzz
“Although, if you can tell a great story, good brand content will get your brand buzzing #IGAMINGBUZZ”
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#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
Mention volume per Sports book brand
#iGamingBuzz
Most of PP’s mentions are reactions to Tweets
Spontaneous
Reactions
#iGamingBuzz
83% of the Sports book mentions are Tweets
Based on sports book brand mentions Jan-May ‘14
#iGamingBuzz
“Today, over 80% of the sports book industry’s #IGAMINGBUZZ are Tweets”
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#iGamingBuzz
Twitter is the largest channel across all brands
#iGamingBuzz
Instagram, a growing channel
#iGamingBuzz
Sports book Instagram mention volume
#iGamingBuzz
36 brands have mentions on Instagram
#iGamingBuzz
Thank you or f*** you?
#iGamingBuzz
Paddy Power’s audience loves the F-word
#iGamingBuzz
Trending days for “Thank You” and F***-mentions
4th May
27th Apr
4th May
#iGamingBuzz
“Sports punters are more likely to say “thank you” rather than asking you to f*** off… #IGAMINGBUZZ”
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#iGamingBuzz
“Sports books should invest in empowering their own bookmakers and energizing their customers to engage in social conversations”
#iGamingBuzz
Q&A Post session chat: #IGAMINGBUZZ Follow me @JoakimNilsson Slides will be available on slideshare.com/JoakimNilsson
