What is affiliate marketing slid share

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Presentation on Affiliate Marketing for Type-A-Conference 2012

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  • What is Affiliate Marketing Quick survey what level are we at? 101 Affiliate Marketing is just advertising fees based on actual customer purchases. 201 Affiliate Marketing is product searches, product links, reviews, and exploring deep links. 301 Affiliate Marketing is datafeeds, RSS feeds, PHP, MySQL, and moreBrian Littleton @brianlittleton ShareASale @shareasale
  • Why am I here? Our retail customers are looking for you. New customers to them are more important than some of the more tired out concepts in Affiliate Marketing. We work with thousands of bloggers annually to help them branch in to Affiliate Marketing. You are in an enormously advantageous bargaining position.Brian Littleton @brianlittleton ShareASale @shareasale
  • How to Get Started? Bottom line, relevancy is the number one key. This isnt adwords, display rotations, or CPC this is relevant content chosen for you, to be directed at your audience. Think of the audience concept your readers are your audience what will they respond to? The number one benefit to Affiliate Marketing is the ability to be relevant, and it is also the number one roadblock to activity.Brian Littleton @brianlittleton ShareASale @shareasale
  • Get Away from the Sidebar Easy to add usually of no worth. If this is what youve tried in the past it is likely the reason for failure. Contextual links directly to products work best. Product reviews can be good but requires careful attention to the review/paid/disclosure issue. http://www.shoeaholicsanonymous.com/styles/bo ots/blake-lively-loves-her-gray-boots/Brian Littleton @brianlittleton ShareASale @shareasale
  • Get Away from the Sidebar Think about how you see things as an audience member. What makes you interested. Affiliate Marketing works because you get to choose these subtle moments when your audience will react the best. Think movies / product placement vs. billboard ads.Brian Littleton @brianlittleton ShareASale @shareasale
  • Get Outside the Box Dont market what everyone else is marketing. Your audience isnt generic neither are products. Promote products that you use, care about, are passionate about, or those that you can relay pertinent information to your audience.Brian Littleton @brianlittleton ShareASale @shareasale
  • Use the TV! Pop culture is one of the easiest ways to figure out where to start. For almost every blog topic there is a current event going on right now that affects your audience. Find it, get on top of it, and use it. Use Twitter, Google alerts, etc Think about it even from the #typeacon feed on Twitter right now.Brian Littleton @brianlittleton ShareASale @shareasale
  • Beyond the Banner Dont rely on Google. Create sticky sites. Readership/Audience/RSS/Email/Capture If you arent capturing customers at reading time you are missing out on customers. Content can be syndicatedBrian Littleton @brianlittleton ShareASale @shareasale
  • Datafeeds What are they? Essentially a giant spreadsheet of data that an individual retailer has in inventory. They turn affiliate marketing into the powerful marketing channel that it is. http://www.costumzee.com/ vs. http://www.costumzee.com/shop/?search=batman How do I turn this into a database that I can use? MySQL helps you.Brian Littleton @brianlittleton ShareASale @shareasale
  • Supplement by using Deals I dont recommend just specifically deals marketing to anyone at this point due to the crowded nature of the space. Supplementing reviews, blogs, with available deals is a great plan but if you do it, contact the merchant and get a custom code. Find out how they are commissioning coupon sites.Brian Littleton @brianlittleton ShareASale @shareasale
  • After all that how do I pick and start? Affiliate Networks offer the most variety ShareASale, Commission Junction, LinkShare, Google Affiliate Network make up the vast majority of the space. Amazon Associates program among top independent.Brian Littleton @brianlittleton ShareASale @shareasale
  • How to search by ProductBrian Littleton @brianlittleton ShareASale @shareasale