What does it take to go mobile meeting 6

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083

WHAT DOES IT TAKE TO GO MOBILE?

Case Study

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Prepared by:Ismail Bin Mahedin (P13D122P)Samat Haron Bin Joll (P13D123P) Hjh Sulzarina Bt Hj. Mohamed (P13D119P) Dayang Suhana Bt Awang Bujang (P13D152P)

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083 WHAT DOES IT TAKE TO GO MOBILE?

Summary of Case Study

More people will use their mobile phones than PCs to go online. There

will be one mobile device for every person

by 2015. Customers expect or demand to be

able to use a mobile device to obtain

information or problem a transaction anywhere and any time. So, if a

company wants to stay connected to its

customers, it needs mobile device.

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

Special features on mobile devices such as location-based services that give potential to interact with customers in meaningful new way. There are multiple mobile platforms to work with eg. iPhone, Android, Windows Phone and Blackberry.

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Question 1. What management, organization, and technology issues need to be addressed when building mobile applications?

Question 2. How does use requirement definition for mobile applications differ from that in traditional systems analysis?

Question 3. Describe the business processes changed by USAA’s mobile applications before and after the applications were deployed?

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CASE STUDY QUESTIONS

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083 WHAT DOES IT TAKE TO GO MOBILE?

Question 1. What management, organization, and technology issues need to be addressed when building mobile applications?

The Management Issues are as follow:-

(a) Mobile strategy in selecting mobile devices, operating system and applications

(b) Mobile platform, operating system and applications which suitable with capability and business needs.

The skill and capability of users by conducting training and so on.

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Research and studying customers mobile behaviour are:-(a)How they use their mobile devices while

shopping and researching brands.(b) What information do they want about the

brand, product features, product reviews, or retail store locations.

Organization Issues Change of business objective and business processi. he firm needs to change their business

objective and business process


Continue

ii. It’s important to understand how, why and where customers use mobile devices and how these mobile experience change business interactions with customers.

Change of employees working culture

iii. By changing business objective and new business process, that will be created a new culture in the organization.

iv. The organization needs to organize and manage employees needs to accept the new culture.

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Technology Issues

Choose devices and applications to fulfill customers needs.

i. The customer wants to be to look at product on his or her mobile device and see the same information on that device as that person would obtain in the store, plus some additional information such as consumer reviews.

ii. Ability to streamline processes and be more portable and enhanced capabilities such as touch interfaces, location and mapping features, alerts, texting, cameras, and video functionally.

iii. If not designed properly, it will be inefficient processes or fail to deliver benefits.


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Question 2. How does user requirement definition for mobile applications differ from that in traditional systems analysis?User requirement definition for mobile applications are differ from that in traditional systems analysis are as follows:-(a)Requirements analysis also called requirements

engineering, is the process of determining user expectations for a new or modified product.

(b)Requirements and mobile experts said there are three critical issues that are unique to mobile apps and should be addressed in the requirements phase:-

(a)Choosing a plat form

(b)Security

(c)Usability

Choosing a plat form

(i) When defining mobile app requirements, teams, first need to determine which hardware and operating system to application will run on.

(ii) This is not applicable for developing enterprise desktop applications. If the organization uses Windows desktops, the application is built to run on Windows.

(iii) For mobile applications; many organizations allow employees to access corporate resources from their own mobile devices.

Security(i) Security requirements for mobile apps are not the

same as those for enterprise apps. That’s because people are regularly taking sensitive data outside the corporation. Not only are they exchanging data on insecure networks, the devices themselves tend to be insecure and tend to get lost.

(ii)A number of requirements must have address how data will be protected. For example how customer ensure that data remains secured on a device that the organization does not their own? How do the customers wipe that data without touching personal data? How do the customers maintain visibility of corporate data without visibility of personal data?

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Usability

(i) Regardless, your requirements must strike a balance between protecting data and maintaining user-friendliness. The application developer must make sure that security requirements aren’t making the user experience awful.

(ii)It could even spell success or failure of an app. The user experience will be mirrored by the rating of the app in the app store, and negative ratings can be the source of significant sales losses.


Question 3.Describe the business processes changed by USAA’s mobile applications before and after the applications were deployed?The business processes changed by USAA’s mobile applications before and after the applications were deployed are as follows:-

(a)Auto Insurance app (accident report and claims app).

Customers are able to snap a photo and submit a claim directly from the site. Able to send geographic information system (GIS) data to a towing service and display nearby car rental location.

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(b) Banking application

Customer can capture an image of a check and submit to the bank then money is instantly deposited to accounts.Eliminate labour and processing expense and time to mail the check.

(c)Display features

Display loan and credit card balances, shopping services, homeowners and auto insurance policy information,Home Circle and Auto Circle buying services, retirement products and information, ATM and taxi locaters.

(d)Communication features

Lets users see what others are posting about ASAA on twitter, Facebook and You Tube.

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THANK YOU

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Business

What does it take to go mobile meeting 6