Identifying Market Segments &Targets

Pleasurable Nourishment

What are the different levels of market segmentation?

Group of customers sharing a similar set of needs and wants

Levels of market segmentation

1.Geographic

Air cooler at Rajasthan Air cooler at karnataka

2.Demographic

Gender

Family sizeGender

Family income

Religion

3.Psychographic

LifestylePsychological/personality traits

Psychographic MeasurementsWhat you know about( SBI) VALS framework?

You know nothing JOHN SNOW

My love ,VALS segmentation framework are consumer motivation & consumer resources,

4.Behavioral

Attitude towards product

Occasions

Loyalty Status

User status

Reading Stage

Sameer Mathur

MBASkills.in

Indian institute of Management Lucknow

Marketing professor 2013-

Marketing professor 2009-13

Ph.D and MS(marketing)2003-2009

Madhusudan DahalNational Institute of Technology surat

intern