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© 2011 IBM Corporation
One Smart Century – the movie
http://youtu.be/39jtNUGgmd4
© 2011 IBM Corporation
IBM first 100 years
Started 1911 in USA and came to Sweden 1928
400 000 employees, researchers, technicians, consultants, sellers
170 countries
b$100 revenue (2010)
ranked as second most valuable brand after
© 2011 IBM Corporation
IBM + research = true
IBM is built on innovation
4000 IBMers do research at 9 facilities
IBM publish multiple research reports, Global Technology Outlook, Global CIO, Global CEO, Global CMO, Global Student Survey http://bit.ly/s7nZxV
Most patents for several years
4 Nobel prices given to IBMers (1973, 1986, 1987 and 1990) http://bit.ly/u7RYTd
© 2011 IBM Corporation
A Smarter Planetensmartareplanet.se (Swedish)
ibm.com/smarterplanetOur world is becoming
INSTRUMENTED
Our world is becoming
INTERCONNECTED
Virtually all things, processes and waysof working are becoming
INTELLIGENT
© 2011 IBM Corporation
IBM Structure
Communi-cations
Distribution
FinancialServices
Industrial
Public
GeneralBusiness
(GB)
IBM GlobalFinancing (IGF)
Global BusinessServices (GBS)
Global BusinessServices (GBS)
Global TechnologyServices (GTS)
Global TechnologyServices (GTS)
Software Group(SWG)
Software Group(SWG)
Systems & TechnologyGroup (STG)
Systems & TechnologyGroup (STG)
BUSINESS GROUPS & UNITS(“BRANDS”)
ROUTES TO
MARKET
GEOGRAPHIES
Direct-Face-to-Face
-Teleweb-ibm.com
Indirect-BusinessPartners-Alliances
SECTORS
Marketing / Strategy / Sales OperationsCommunications, Legal, IT, Human Resources, Finance
Integrated Supply Chain (ISC)IBM Research
Sale
s an
d D
istr
ibut
ion
(S&
D)
North America
Europe
Growth MarketUnit
Japan