with Penny Turko

IF YOU BUILD IT,THEY WILL COME!

HMMM… MAYBE NOT.

Wife and Mother.Married for 22 years with 2

beautiful children!

Realtor for 16 years

• Awarded Century 21 Centurion Award #12 in Canada for Units

SOLD!

I live in the beautiful Nicola

Valley in Merritt, BCfor 26 years!

I use Social Media Marketing to grow

my Business & Train others to

do the same.

How Can I help You? •I have learned Techniques and Tips that I can share to help growing a business online easier!

•I am a Social Media Coach and Speaker and I can make your Online Business Set-up Simple, FAST & Cost Effective!

•I am committed to helping others! I will not leave you in the dust! I’M HERE TO HELP!!

Here’s what we’re going to talk about today…

1. How to Create a Website;2. How to get your Website on Page 1 of Google;3. How to use Social Media to drive traffic to your

Website;4. How to Creation a List and Marketing Funnel

that Converts.

IF YOU BUILD IT, THEY WILL COME!HMMM… MAYBE NOT.

IF YOU BUILD IT, THEY WILL COME!

The old adage that may have been true a decade or more ago, is not be so true today.

An online presence is essential for any business or public figure in today’s techno-culture.

IF YOU BUILD IT, THEY WILL COME!

The old adage that may have been true a decade or more ago, is not be so true today.

If you haven’t built your brand and a presence online, you are missing one of the main components of today’s marketing model.

IF YOU BUILD IT, THEY WILL COME!

It has been said that a website is the single most important piece of your online marketing puzzle. This is true, you can have a fabulous website,

but if you are not sending traffic to it…

WHO WILL SEE IT?

IF YOU BUILD IT, THEY WILL COME!

There are currently approximately 950,000,000 websites on the net.

How in the World Wide Web do you stand out and be found with these

incredible numbers?

CREATE A WEBSITE.

But where to start?

There are endless website building companies to choose from.

Endless promises of DRAG & DROP, Websites in 5 minutes, 2

CLICKS and You’re Done and MORE!

CREATE A WEBSITE.

But where to start?

With these 7 Steps:1. Secure Your Domain Name2. Build a Self Hosted Website3. Purchase Malware Protection and SSL for Onsite

Commerce Transactions4. Download Wordpress5. Download the Theme of your Choice6. Personalize, Add Content and Plugins7. Add Google Analytics and Sitemap

CREATE A WEBSITE.

Secure Your Domain Name.

CREATE A WEBSITE.

Secure Your Domain Name.

CREATE A WEBSITE.

The truth is website building companies and platforms are mainly legit. The main thing you want to be aware of is whether

your website will be hosted by the company/software or if you have control

of the hosting yourself.

Build a Self Hosted Website.

CREATE A WEBSITE.

Platforms like Wordpress.com, Weebly, Hubspot, and Wix are sites that provide hosting ON THEIR OWN Websites and hosting servers. So, in fact, you don’t

have complete control over your site and your functionality is often quite limited in terms of SEO, plugin options and e-

commerce.

Build a Self Hosted Website.

CREATE A WEBSITE & MARKETING FUNNEL THAT CONVERTS.

If you want complete functionality on your website and freedom to upload files, themes, photos, contact forms, and plugins, you need to be self hosted.

Wordpress.org is a simple, functional and widely used platform for your first

website.

Build a Self Hosted Website.

CREATE A WEBSITE & MARKETING FUNNEL THAT CONVERTS.

Build a Self Hosted Website.

Purchase Hosting:• GoDaddy• Blue Host• Host Gator• Site Ground

You can also secure Malware Protection, SSL and Email Plans at this point.

$6 - $10/month+

CREATE A WEBSITE.

Download Wordpress.Log in to your Web Host back office and

download the Wordpress platform at the click of a button.

CREATE A WEBSITE.

Download the Theme of Your Choice.

There are countless FREE and Premium Themes available for download to your new Wordpress Site. Search for the one that fits you best.

CREATE A WEBSITE.

Download the Theme of Your Choice.

CREATE A WEBSITE.

Personalize, add Content and Plugins.

CREATE A WEBSITE.

Add Google Analytics and Sitemap.

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization

(SEO) and marketing purposes. The service is available to anyone with a Google account.

Once the Google Analytics tracking code is added to your website, you can have Google crawl your site and you are provided with traffic,

demographic stats, etc. of the people that visit your website.

A sitemap is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool

for Web design, or a Web page that lists the pages on a Web site.

CREATE A WEBSITE.

Personalize, add Content and Plugins.

Decide on the type of content and value you want to provide for your visitors, create the specific web pages you want, add a header

photo or slider, content , photos, and plugins.

The plugins you choose are what makes your site truly functional, from adding contact forms to e-commerce options, social media

icons and SEO options.

CREATE A WEBSITE.

Personalize, add Content and Plugins.

Get your Website on Page 1 of Google.

SEO, otherwise known as Search Engine Optimization, is the act of adding keywords to your website that you know that your niche demographic is

searching for on the internet. For example:

If you write primarily about Sports Nutrition, you will want to add keywords and meta tags (tag words that you want your site to be crawled for) to your site that your visitors will be looking for. Words like nutrition, supplement nutrition, vitamin nutrition, nutrition health, nutrition sports,

nutrition facts, nutrition foods, nutrition info, etc.

There are specific Wordpress plugins that you can upload to your website that will make it simple to add keywords to your content and meta tags

to your site in the most effective way.

Get your Website on Page 1 of Google.

Backlinking and internal website linking are more effective ways to help push your website up onto Page 1 of Google.

Backlinks are created when you place your website url/address on other websites directing them back to your website. The most effective backlinking occurs when

your website url is posted to high ranking websites like YouTube, Google+, Facebook, Twitter, LinkedIn, etc.

Now you get the idea why it is so important to use Social Media as a BIG piece of your online marketing puzzle.

Visit My Website at www.PennyTurko.com/blog

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your email inbox.

Why It’s So Important to Have a Social Media Presence.

But Where Do I Start?? Where Do I Go? What Do I DO?

What Product, Service or Skill do I offer?

• Eg. If you are artist or a photographer, you may want to create profiles on Pinterest, Instagram, Flickr and YouTube and showcase pics & videos of your products and skills there;

• Eg. If you are a writer or journalist, you may want to create profiles on social news and social bookmarking sites: Wordpress , Digg, Reddit, Delicious, StumbleUpon. Microblogging: Twitter, Tumblr. Then consistently Produce Content and share it;

• Eg. If you decide to reach out to build relationships with future Customers and Prospects through relationship building, you will want to reach out through social networking sites: Facebook, Twitter, LinkedIn, Google+, YouTube

Ask Yourself this Question…:

So, how do we go about Marketing on Social Media the RIGHT WAY to get results?

• Choose 1 main Social Media Platform that you feel will best help in Branding you and 2 others that you can create and connect to

• Set up these platforms and add in all of your business and contact details, links to your Website (where you host your story and all your Social Media links and contact details). Be sure your text is full of rich keyword content that pertains to your niche market

• Link these Social Media Platforms together (when you post on 1, you post on all)

• Choose your niche market and search out the places where the spend time and hang out there

• Decide how you can best help them

• Start Building Relationships through genuine interaction. Remember to provide value and DO NOT SPAM!

Are You Eager to Learn How To Use Facebook to Create an Automated Social Media Marketing System that can

be the vehicle to Drive Traffic to your Website &

Success in Your Business?

Create a Facebook Fan Page!

Start Building Relationships and Interacting Everyday.

Interact with members of groups, friends and make comments on post threads. Learn to post effectively to start engagement with

Fans, Friends, Followers and Group Members.

•Post content at least 2-3 times per day (content can be links to articles on your website, videos, quotes, invitations to trainings, events or webinars)

•Post any tips you find useful in your niche. Entertainment is important, it’s a good mix of Training and business

•Motivational & Training quotes, eg. writing tips, quotes, how to get published

• Use questions to start interaction, end your posts with questions

• Ask questions that start with “Do You Agree or Disagree w/ XYZ….”

• Fill in the blank questions always work great.• Ask a trivia question.• Enlist your fans to solve problems.• People love to shine and if they can answer a

problem they will certainly be more inclined to share their response.

•Grab your fan’s attention by starting your update with, “Breaking News!…… New Contest!...... Special Coupon Deals!”

•Give a call to action by asking for the “like” or the “share” and if you want to really make this work, add an eye popping picture or engaging video that taps into your fan’s emotions.

•Set a daily schedule so your fans will know what to expect each day for example: tool of the day, blog post of the week, fan of the week, marketing tool talk, picture of the day, inspiration of the day, deal of the day, quote of the day, etc….

Social Media Marketing No-No’s

1. Do not send an unsolicited link.2. Do not post sales links or your Website

links on other people’s walls.3. Do not use hype in your Facebook status

updates.4. Do not mass message annoying spam

sales messages.

If You Are Using Facebook as your Main Social Media Marketing Platform, Start To

Build Relationships!

•Go through your Newsfeed on your Fan Page and start to post on threads that have a lot of comments (when you do, your comment will be emailed to everyone who commented on that post.) ** Use your Fan Page Persona!

•Go to your Facebook Groups and Fan Pages of people in the same niche, begin a conversation and start to add friends. Always send them a message with a friend request that tells them a little bit about you and how you came across their profile. Start to interact, you never know where it might lead. Start to ask questions.

Create a Facebook Event. Create an event and invite all your friends to trainings, events or webinars.Use Google Hangouts for Free and do Live Hangouts and trainings. Be sure to add an attention grabbing photo and a description of the event with specific times and dates and the benefits of attending.

Facebook is Ultimate Functional Social Media & Business Platform!

If you know how to Create an Effective Facebook Business Page, you can begin to increase Traffic, prospects and sales!

Here are just a few of the ways you can Market your Business with Facebook!

Monetize Your Facebook Fan Page!

Host Training, Blog Posts, YouTube Channel, Twitter Feed, Events, Sales Products & More!

Host Your List Building Pages.

Host Contests & Sweepstakes!

Provide Coupons & Special Offers!

Display Your Products & Services in a Storefront!

Conduct Questionnaires & Surveys & Gather Client information!

Book Online Reservations!

Do You Want To Get Pinpointed Niche Traffic To Your Website?

Use Facebook Ads.

Choose The Result You Desire With Your Facebook Ad.

Drill Your Ad Down to a Specific Target Market.

Some Popular Fan Page Apps are:

• Use the WooBox App to bring your website right into a tab on your FB Page;• the Payvment App http://apps.facebook.com/payvment which will allow you to

open a store front on your Fan Page and even offer special deals to your Customers ;

• Involver has an interactive Coupon App that you can request a demo on at http://www.involver.com/applications/#;

• Contact Me App http://www.facebook.com/ContactTab allows your visitors to see all of your contact details as well as send you a message;

• Add a sign up form to your Facebook Page, where people can share their contact info to sign up for a sweepstakes, contest, giveaway, or your email marketing list. Build a custom sign up form for your Facebook tab using the WooBox App https://www.facebook.com/Woobox

• Twitter Tab App brings your actual Twitter account and all your Tweets right inside your Tab App;

• Search Facebook for - "YouTube for Pages" App to connect your YouTube Channel ;

• Search Facebook for – “Networked Blogs" APP to connect your Website

Stop by and LIKE my Facebook Page to stay up to date with all the newest Social Media Tricks and Tips. http://www.facebook.com/pennyturkofanpage

Some of the Best Facebook Tab Applications that I use or have used in the past are:

- http://www.woobox.com- http://www.Heyo.com- http://www.northsocial.com- http://www.contestdomination.com- http://www.shortstack.com

- Here is a fantastic Blog Post with a huge selection of different Apps that you can use to personalize your Fan Page http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html

Become a Facebook Celebrity Through Relationship Building

•Remember… You must first give before you receive! •You must provide value so that other will be drawn to you – Attraction Marketing ROCKS!•Do not expect to MAKE LOADS OF SALES unless you are PROVIDING LOADS OF VALUE!!• Be the kind of person others want to be around – Energetic, Fun, Entertaining & Educational! Be Yourself & Genuinely Care About Your Followers, Customers & Team!

Your goal is to get traffic to your website, where you can convert your visitors to paying customers.

Always give a call to action in your posts. Give clear direction to your visitors on what you want them to do. Get them to your website and get them to opt-in to your

LIST and BUY YOUR BOOKS!

Create a List and Marketing Funnel that Converts.

•The Money is in the List! (It’s True)•Do you Know the Secrets to building a list quickly, being able to Market on Auto-Pilot to Customers that want what you have to offer •Are you Aware of the 1 Simple Tool that you can use to put 94% of your marketing process on auto pilot•Do You Know how to get 4-5 X more engagement from your Leads & Prospects?

If you are not using an Autoresponder & a series of precisely constructed Capture Pages, you are missing the FOUNDATION of your Automated Marketing Sales

System!

There are a number of Different Autoresponder Systems available that will

enable you to Set up Your Automated Marketing System and a great many Sales &

Capture Page Sites, Apps and Template providers.

But Which Ones Should You USE?

So Now You Know What You Need To Do!

But Maybe You Don’t Have Any Idea About

Where To Start and How To Set Up Your Website

& Automated OnlineBusiness System???

NO WORRIES!!I would love to help!

There is one BIG issue that I have heard from new clients and new business owners.

It is the worry of investing 1,000’s on a website or Social Media setup, then having no idea how to use it and having

to pay a web designer 100’s of dollars every time you want to make a change.

My goal is to change all of this!I would love to build your website and create youronline setup and then actually show you how to

use it…

I want to give you FREEDOM and Save You Money!

Special “Get Started” OfferUntil Tomorrow Night at 9pmHere’s What You’ll Get:

Custom Wordpress Websiteo custom header o 12 web pageso plugins installed – SEO, Security, website backup,

Social Media Iconso Google Analytics/profile creation & Sitemap installedo Wordpress Training Video Serieso 60 min Client Walk thruo Domain, theme, hosting, sitelock & SSL security extra

cost to client

Special “Get Started” OfferUntil Tomorrow Night at 9pmHere’s What You’ll Get:

Custom Facebook Business/Fan Pageo custom cover photo o keyword rich “About” sectiono connection to your Facebook personal profileo Facebook/Attraction Marketing Video Training

Serieso add website linko add “Call To Action” buttono add Video if desiredo 1 custom app page installation

Special “Get Started” OfferUntil Tomorrow Night at 9pmHere’s What You’ll Get:

1 Week of Facebook Fan Page Posting (2x per day)o Official Fan Page welcome posto Text, photo, article, and video postso Fan page post engagement

Special “Get Started” OfferUntil Tomorrow Night at 9pm

Website + FB Biz Page + 1 Wk Posting

$897 $97 $97

+ + =

$1093X $897