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Digital Marketing PlanDigital Marketing Plan
Waste Management, Inc.Waste Management, Inc.
By: Luke Roberts
Who we are
• Waste Management, Inc. is North America’s leading provider of integrated environmental solutions.
WM is proud to be a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities.
What we do
“We make it our business to treat every day like Earth Day.”
Social MediaWM Current Social Media
Digital Marketing
-Daily spend and monthly budget
-Set and alter lead inquiry for worthwhile business
-Competition monitoring and placement
-Edit keyword/ Ad appearance parameters by days, months, regions and sites to appear
-Continuous Ad content updating
-Decide how many ads will run, at what volumes, and to which specific demographics
Mobile Marketing
WM Phoenix Open Mobile App
Success Metrics
-Daily post feedback
-Klout
-Google Analytics
-Google Insights
-SEOmoz
BudgetIn 2011 WM posted $4.84 billion in profit.
This marketing plan will require $400 million.Evenly divided over 4 marketing Periods at $100 million per quarter.
Thank you for your time!
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